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Charley Tichenor IV

Charley Tichenor IV

·

Apr 12, 2023

The Benefits of Leveraging AI and Machine Learning for Facebook Ads

The use of specific targeting can result in a negative user experience and higher CPMs, while broad targeting tends to result in a positive…

The Benefits of Leveraging AI and Machine Learning for Facebook Ads

Charley Tichenor IV

·

Apr 11, 2023

Facebook ad CPMs: What it is and how to maximize it

Lower CPMs (cost per thousand impressions) are desirable as it means reaching more people for the same amount of money and is a sign of…

Facebook ad CPMs: What it is and how to maximize it

Charley Tichenor IV

·

Apr 10, 2023

The first most important thing to know about weaponizing organic social media is analyzing the…

Promote your highest-performing content on your website, social media or other platforms to attract more traffic and engagement. The…

The first most important thing to know about weaponizing organic social media is analyzing the…

Charley Tichenor IV

·

Apr 7, 2023

The Truth About Multitouch Attribution: Why Most MTA Solutions Fall Short

MTA, or multitouch attribution, is designed to solve the problem of how we reach the customer in multiple ways, who deserves credit.

The Truth About Multitouch Attribution: Why Most MTA Solutions Fall Short

Charley Tichenor IV

·

Apr 6, 2023

Moving Beyond ROAS and Embracing Value

Let’s focus on the elephant in the room here, ROAS… or MER. These are the measure de jour for ad agencies, media buyers, and CMOs around…

Moving Beyond ROAS and Embracing Value

Charley Tichenor IV

·

Apr 5, 2023

How to Optimize Your Winning Ads with Facebook’s AI

Once you have your winner’s ad set in place, you can run tests against it to further optimize your campaign. For example, you might test…

How to Optimize Your Winning Ads with Facebook’s AI

Charley Tichenor IV

·

Apr 4, 2023

Unlocking the Power of AI Optimization

Building a one-campaign ad account setup means creating a single advertising campaign with multiple ad sets and ads within it, all…

Unlocking the Power of AI Optimization

Charley Tichenor IV

·

Apr 3, 2023

How to Maximize Your Facebook Ad Performance with AI

Facebook ad optimization & scalability are two key benefits of leveraging AI & machine learning. With billions of users on Facebook, we…

How to Maximize Your Facebook Ad Performance with AI

Charley Tichenor IV

·

Mar 31, 2023

The Truth About ROAS and MER

Let’s focus on the elephant in the room, ROAS… or MER. These are the measure de jour for ad agencies, media buyers, and CMOs worldwide…

The Truth About ROAS and MER

Charley Tichenor IV

·

Mar 30, 2023

Why Interest Groups are the Key to Targeting the Right Audiences on Facebook

Interest groups were introduced roughly 10 years ago as a way to make Facebook as an advertising platform more familiar to people that were…

Why Interest Groups are the Key to Targeting the Right Audiences on Facebook

Charley Tichenor IV

Charley Tichenor IV

FB Top 100 Advertiser - I've helped drive well over $1B in revenue - Broad & Dynamic Ads since ‘18 - Founder of DisrupterSchool.com

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