Medium

Tom Kerwin

Tom Kerwin

·

Sep 18, 2024

Oh hey there,

Writing this one started to feel like I was trying to hold too much sand in my hands, so I’m breaking it down into a series. In this…

Oh hey there,

In

Bootcamp

by

Tom Kerwin

·

Mar 8, 2021

How do you generate ideas you couldn’t have had?

A conversation with Dave Snowden about SenseMaker and new practices for design in an increasingly complex world

How do you generate ideas you couldn’t have had?

Tom Kerwin

·

Jan 13, 2021

Words About Design : Issue 01

User Story Mapping, “Smart” Coffee Scales, Bite-sized Motivation, Science of Storytelling, Neil Gaiman

Words About Design : Issue 01

Tom Kerwin

·

Jan 3, 2021

How much research is just enough research? How much is too much?

A graph that popped into my head when I couldn’t sleep one night

How much research is just enough research? How much is too much?

Tom Kerwin

·

Jan 2, 2021

How to do Discovery and Delivery at the same time … with Pivot Triggers

Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives

How to do Discovery and Delivery at the same time … with Pivot Triggers

In

UX Collective

by

Tom Kerwin

·

Jun 22, 2020

The thorny case of the solutionising colleague

Detective Socrates shares his method for digging out underlying problems

A detective’s magnifying glass, a pipe, an an old camera and rolls of film rest on a map, along with a half-drunk coffee

Tom Kerwin

·

Dec 10, 2019

At last! The killer process for product designers

Designers are always searching for that magic process that will get them the job of their dreams and cause perfect products to spew forth…

At last! The killer process for product designers

Tom Kerwin

·

Nov 11, 2018

They groaned when they saw the meeting invite, but when the workshop started! …

9 little lessons that made my workshops way better

They groaned when they saw the meeting invite, but when the workshop started! …

Tom Kerwin

·

Aug 18, 2018

8 stunningly silly arguments from an article full of A/B testing misconceptions

I read an article about A/B testing that annoyed the hell out of me. I decided not to link to it because the misconceptions it touts are so…

8 stunningly silly arguments from an article full of A/B testing misconceptions

In

UX Collective

by

Tom Kerwin

·

Jun 11, 2018

So you want to break into UX but you don’t know where to start…

“Can I get my foot in the door in UX? All the job openings specify years of experience, but I don’t have that … and I don’t really know…

So you want to break into UX but you don’t know where to start…

Tom Kerwin

Tom Kerwin

Be profitably wrong. Join awesome designers and smart business owners and get my weekly letter. Evidence-based design and better A/B testing → www.tomkerwin.com

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