Ella Choi·May 15, 2024Creating a food voucher program (Burpple Bites)To increase the flexibility of food deals amid a COVID-19 pandemic, Burpple launched a cash voucher program which offers users food deals…
Ella Choi·May 15, 2024Launching a content portal for Workforce SingaporeUsing the UX process to launch a content portal that provides career advice and tips for unemployed PMETs in Singapore
Ella Choi·May 15, 2024Redesign of the WSG National Career CentreA holistic rebranding effort to meet the changing demands of an increasingly educated and professional workforce
Ella Choi·Dec 7, 20206 Reflections: I Went From Giving Job Assistance to Needing ItIt was just six months ago. Singapore was in the throes of battling the spike in COVID-19 cases. I was nestled in a stable government job…
Ella Choi·Sep 23, 2020Why Your Work is More Valuable than You ThinkTo the ones who drag their feet to work every day. To the ones who struggle to find meaning in their day-to-day work. To the ones who are…
Ella Choi·Jul 5, 2020UX Lessons: My First 2 Weeks at a UX-Design Bootcamp“Making a career switch requires commitment”
