Samaaro | AI-powered event marketing platform·Jun 23How to Run an Industry Awards Event That Builds Category AuthorityThe company that names the categories owns the market. The trophy is the least valuable thing in the room.
Samaaro | AI-powered event marketing platform·Jun 23Most B2B Workshops Are Just Presentations with Better CateringPolished slides. A full room. And by Thursday, nobody can tell you what changed.
Samaaro | AI-powered event marketing platform·Jun 19B2B Pop-Up Events and Brand Activations: A Practical Guide to Doing Them RightDone right, a pop-up is the highest-leverage brand moment of the year. Done wrong, it is an expensive sandwich board.
Samaaro | AI-powered event marketing platform·Jun 19Planning a Developer Conference? A Side-by-Side Guide for B2B Tech TeamsA developer conference built with user-conference muscle becomes a vendor expo developers walk out of. The two playbooks do not translate.
Samaaro | AI-powered event marketing platform·Jun 18The 7-Email Sequence That Actually Drives B2B Event Sign-UpsOne email cannot fill a room. The teams that fill rooms run a sequence, and they know exactly where it leaks.
Samaaro | AI-powered event marketing platform·Jun 18Executive Dinners: The Small-Format Play That Moves Six-Figure B2B DealsThe biggest line on the field marketing budget is usually the wrong one. The pipeline is in the small rooms.
Samaaro | AI-powered event marketing platform·Jun 16The B2B Field Marketing Playbook: Turning One-Off Events into a Pipeline EngineMost field marketing budgets are spent on events nobody can attribute. Here is the difference between the programs that build pipeline and…
Samaaro | AI-powered event marketing platform·Jun 16The B2B Event Lead Handoff Is Broken — Here’s the 5-Stage Fix.Why 300 badge scans turn into 4 meetings, and why marketing and sales keep blaming each other for it.
Samaaro | AI-powered event marketing platform·May 2610 Post-Event Debrief Questions Worth Asking Out LoudWeak questions produce anecdotes. Strong questions produce decisions. Here are ten that move events from execution to institutional…
Samaaro | AI-powered event marketing platform·May 26Six Lessons from Running B2B Workshops We Got WrongMost B2B workshops are presentations with better catering. Here are six places where the workshops we eventually got right looked nothing…
