Flor María Cruz·Jan 4, 2025COP16 in Cali: Biodiversity, Human Health, and the Threat of Our Own “Upside Down”Imagine our world as Hawkins, the small town from Stranger Things, where nature acts as a shield against a real-life “Upside Down.”
Flor María Cruz·Nov 29, 2024Climate Change Denial: The “Winter is Coming” We’re IgnoringWinter is coming. But this time, it’s not just a fictional warning. Unlike in Game of Thrones, where the threat of winter was a distant…
Flor María Cruz·Nov 19, 2024Orsted: Leading the Way in Renewable EnergyFew stories in the world of energy transition are as impressive as Orsted’s. Once a fossil-fuel powerhouse, the company made one of the…
Flor María Cruz·Nov 8, 2024How Marketing Led Me to a Mission in Climate ActionI’ve always written. I did fiction for a while, scriptwriting for another, articles for business magazines, I studied copywriting, travel…
InVenturebyFlor María Cruz·Jul 2, 2024How a marketing brief is why you’ll get good at creating contentBill Gates coined the phrase “Content is king.” You’ve heard it from here to China. It’s almost déjà vu.
InVenturebyFlor María Cruz·Jun 19, 2024Cracking the Code: Digital Marketing Trends to Win the New B2B Customer Journey in 2024The game has changed for us trying to sell to other businesses.A response icon1A response icon1
InVenturebyFlor María Cruz·Apr 16, 2024Beyond Bland: How Empathy and Content are a Dynamic Duo.The content marketing scene is a battlefield. Brands bombard audiences with information, crying for attention in a saturated digital world.
InVenturebyFlor María Cruz·Feb 20, 2024How to make your copy hit the lead like lightning.Make your readers say wow with emails that tell a story.
InVenturebyFlor María Cruz·Nov 15, 2023From Plot to Pitch: The Art of Spinning Drama into Riveting CopyA response icon2A response icon2
InVenturebyFlor María Cruz·Oct 28, 2023The Underrated Power of Email Marketing: Why You Need to Grow Your Email ListNOW!A response icon1A response icon1
