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Francesco Maria Furno

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In

Muzli - Design Inspiration

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Francesco Maria Furno

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6d ago

The IKEA Showroom Effect. Or how to make your client’s decision easier in a design process

Sometimes we speak Sanskrit. From our side, as designers and expert professionals, we assume that what is crystal clear in our heads will…

The IKEA Showroom Effect. Or how to make your client’s decision easier in a design process

Francesco Maria Furno

·

Oct 30

Rosalía, Nick Cave and the Liturgy of Pop

Many international artists use the same Catholic iconography. On pop idolatry, advertising and a past that keeps coming back a little too…

High-contrast image with an intense red background and black lace border. At the center, a dark religious figure — a Virgin Mary-style statue rendered almost entirely in silhouette. Flanking it on both sides, the words “BUY BUY” in black serif type, playing on the double meaning between consumerism and farewell.

Francesco Maria Furno

·

Oct 25

Therians and the Digital Decency Police

When a minority aesthetic goes viral, the algorithm does the rest. On narrative identity, animals and the policing of what’s acceptable.

Therians and the Digital Decency Police

In

Muzli - Design Inspiration

by

Francesco Maria Furno

·

Sep 20

How Bad Bunny Turned the World’s Cheapest Chair Into a Pop Icon

No one paid any attention to the Monobloc until Bad Bunny came along to dignify the most common chair in the world. A piece of white…

How Bad Bunny Turned the World’s Cheapest Chair Into a Pop Icon

Francesco Maria Furno

·

May 24

China and the Subtle Art of Soft Power

The Asian giant has never had a particularly good reputation, especially when you factor in the decades during which its regime wreaked…

China and the Subtle Art of Soft Power

Francesco Maria Furno

·

Feb 15

The Truman Show Was Right: We’re Living in an Endless Advertisement

The Truman Show has turned out to be the oracle of what’s happening in cinema. Product placement has taken over the seventh art. We’re…

The Truman Show Was Right: We’re Living in an Endless Advertisement

Francesco Maria Furno

·

Jan 11

You’re an NPC and You Don’t Know It: How Gaming Is Rewriting Reality.

by Francesco Maria Furno

You’re an NPC and You Don’t Know It: How Gaming Is Rewriting Reality.

Francesco Maria Furno

·

Jan 4

A Brief Dictionary for Surviving Modernity

All the words you need so you don’t get lost in this 21st-century labyrinth. After reading these words, you may experience dizziness and a…

A Brief Dictionary for Surviving Modernity

In

Muzli - Design Inspiration

by

Francesco Maria Furno

·

Dec 1, 2025

The Invisible: Graphic Design in Film

We’re close to a new season of film festivals, awards and galas where movies and big productions take centre stage. But graphic design…

The Invisible: Graphic Design in Film

Francesco Maria Furno

·

Nov 5, 2025

(Fragile) Men Who Hated Women

Men use aggressiveness as armor to hide the fragility of feeling inadequate. The modern male often feels out of step in an era of constant…

(Fragile) Men Who Hated Women

Francesco Maria Furno

Francesco Maria Furnohe/him

Co-founder at Relajaelcoco and professor at IE University. I write about visual culture and the messy beauty of the present. Shameless food lover

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