G'day Frank·5d agoDoes branding create loyalty?Love and loyalty for a team is one thing, love and loyalty for a toilet paper brand, well, that’s another. Here’s how to understand the…A response icon2A response icon2
G'day Frank·Oct 12OH SHIT, WE NEED A BRAND AUDIT!?A practical brand audit checklist to help you understand what’s working, what needs attention and where to go next with your brand.A response icon4A response icon4
G'day Frank·Oct 6You know your business. But do you know why customers choose your brand?To shape an effective business and brand strategy, we need to know the who, when and why behind customers choosing your brand, rather than…
G'day Frank·Sep 14AI in the hands of a branding guyAI can give anyone access to branding and marketing tools, but the difference in outcomes relies on who is using them effectively for your…
G'day Frank·Aug 31Name first, product secondIf people remember what you sell but not who sold it to them, your marketing may be doing more for your competition than it is for your…
G'day Frank·Aug 25Is branding just a memory game?The strongest brands aren’t just known. They’re the ones that win the memory game of being remembered for the right things, at the right…
G'day Frank·Aug 17The hardest part of branding is maintaining your brandBuilding a brand at the start is the exciting part. Maintaining it is where the hard work begins…a bit like marriage.
G'day Frank·Aug 3A concept makes a better brandDevelop a brand that is based on more than what you offer
G'day Frank·Jul 27Why Branding?10 great reasons you don’t need to be convinced by, but they help in understanding why better branding impacts business success.
G'day Frank·Jul 6The things big brands get right that a little brand can do tooHere’s how to tip the scales in your favour to help your small brand come to mind with better branding.
