GiGi·Oct 25Why Critique Is Critical If We Are to Start Teaching TasteSoft skills. That’s what they used to call them. Things that those of us who studied the humanities and the arts would soon be informed…
GiGi·Apr 14Rummaging, Shame, and Pooping Your PantsOn the subway, while pulling out of the Trader Joe’s parking lot, boarding a plane, or during a meeting, you reach into your bag to get…
GiGi·Nov 10, 2025Is Affordability About to Unseat Wealth P0rn?For the last few years in commercial creativity aesthetic has been our anchor. We can discuss why that’s the case another time (the rise in…
GiGi·Jan 7, 2025Only Murders in the AgencyMurderers. They’re lurking in all companies, they show up with a smile, for the snacks at the start of the brainstorm. They often start by…
GiGi·Oct 22, 2024How Culture Forms Like Addiction and Teamwork Happens In-Between the WorkA third of my team was in Austin last week, shooting F1 stuff. To be clear, I absolutely tried to wheedle my way there (and to the Mexico…
GiGi·Jul 3, 2024Your Product Is Your Brand. And It’s a New (Old) Era of Marketing.It was my first chilly autumn evening as a New Yorker and I’d wrangled myself an invitation to the illustrious Hudson Union Society to…
GiGi·Jun 3, 2024Why the Chief Comms Officer May Be the Strongest Advocate for CreativityAs those of us who work in commercial creativity head into Cannes and wrap up awards season, once again in North America we are debating…
GiGi·Apr 27, 2024How I Became StupidThis morning I received a text message on my Pixel device from Google’s AI product saying, “Hi I’m Gemini and I can chat with you about…
GiGi·Mar 30, 2024A Pro-Community Approach to AI in Commercial CreativityIt seems like a weekly occurrence that I’m on the phone with legal and my production team to sort through the ins and outs of synthetic…
