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Marc-Oliver

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UX Collective

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Marc-Oliver

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Feb 15, 2021

How to estimate design work

You can tell easily how much a car costs just by looking at the price tag. But what is the cost of producing that car? Or, how much did it…

The design process is shown as a path with lots of windy corners, loops, and obstacles to overcome. Design is not linear.

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The Versatile Designer

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Marc-Oliver

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Jun 4, 2020

How Action Leads To Strategy

I’ve been working with organizations and fortune 500 companies on digital product and service strategies as a customer-focused experience…

How Action Leads To Strategy

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The Versatile Designer

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Marc-Oliver

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Jan 6, 2020

How to fit behavioural user research into every product development cycle.

Insights not only reduce risks ($$$) but they fuel innovation ($$$$$). In today's consumer-focused, highly-demanding world, you cannot…

How to fit behavioural user research into every product development cycle.

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The Versatile Designer

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Marc-Oliver

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Dec 18, 2019

Five less-known concepts from psychology UX designers need to know

The most successful software designers, information architects, UX and UI designers are the ones that leverage psychology to inform their…

Five less-known concepts from psychology UX designers need to know

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The Versatile Designer

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Marc-Oliver

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Dec 14, 2019

How to assess your organization’s digital innovation strategies

Two decades ago, W. S. Humphrey wrote in his book –Winning with Software– that “Every company is a software company”. I cannot agree more…

How to assess your organization’s digital innovation strategies

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The Versatile Designer

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Marc-Oliver

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Nov 28, 2019

Opportunities for DMO’s to participate in the online platform economy.

The rapid expansion of the Internet into rural areas, the easy accessibility and creation of commodified digital travel services and the…

The Travel Platform Economy

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The Versatile Designer

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Marc-Oliver

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Sep 22, 2019

Change Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…

Almost all successful transformations have one thing in common: Change is driven through empowerment, not mandated from the top. When we…

Change Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…

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The Versatile Designer

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Marc-Oliver

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Sep 14, 2019

Continuous Behavioural User Research – Customer Insights As A Service

At Appnovation, we recently started offering our clients user research on a retainer basis. The new service provides critical insights…

Continuous Behavioural User Research – Customer Insights As A Service

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UX Collective

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Marc-Oliver

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Apr 22, 2019

Let’s talk about the design process, productivity, speed and precision

How can you talk about design productivity? The process of design is highly iterative, selective and corrective. At times you explore the…

Let’s talk about the design process, productivity, speed and precision

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The Versatile Designer

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Marc-Oliver

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Apr 9, 2019

Democracy-as-a-Platform – Part #1

Not all internet platforms are made equal; the technologies that power them share functional similarities, but the value they create, the…

Democracy-as-a-Platform – Part #1

Marc-Oliver

Marc-Oliver

Ex Design Lead @Strategyzer. Writes about Generative Business Modelling, System Thinking, Cognitive Psychology, Behavioural Economics & Platform Design.

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