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Ilya Sterin (Илья)

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Ilya Sterin

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Nov 27, 2020

The economics of product tradeoffs

The word tradeoff has become ubiquitously overused and misunderstood in product development.

The economics of product tradeoffs

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Ilya Sterin

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Ilya Sterin (Илья)

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Jul 10, 2020

Your artificial brain

A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…

Your artificial brain

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Ilya Sterin

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Ilya Sterin (Илья)

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Jun 1, 2020

B2B buyers have emotions, too

When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…

B2B buyers have emotions, too

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Aug 9, 2019

Turn your guesstimates into estimates

Our process of scoping work, and estimating the time it will take, is fundamentally broken.

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Jul 12, 2019

The timing myth

For most successful companies or products you hear about these days, you hear stories about similar ideas that failed.

The timing myth

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Ilya Sterin

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Ilya Sterin (Илья)

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Jun 29, 2019

Innovation is a process, not a roadmap

I often hear of a company’s innovation roadmap. I’m always perplexed: How can something that is by nature amorphous have a blueprint…

Innovation is a process, not a roadmap

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Ilya Sterin (Илья)

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May 15, 2019

The perils of incessant teamwork

During a casual evening conversation, a startup CEO asked me, “What are the qualities we should be looking for in a good remote employee?”

The perils of incessant teamwork

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Ilya Sterin

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Apr 30, 2019

The more choices you offer, the less you sell

“So many customer requests, so many features to build.” We all feel the pressure to build a do-it-all product, which caters to every…

The more choices you offer, the less you sell

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Ilya Sterin

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Ilya Sterin (Илья)

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Feb 6, 2019

Blurring of context

To truly understand why people buy products, we must dig deep into the context of the decision process. So many companies are taking the…

Blurring of context

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Ilya Sterin

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Ilya Sterin (Илья)

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Dec 24, 2018

Anchored in the wrong place

The conflicted feeling when you’re more than halfway to your solution, but realize that there might be a better way. This is a dilemma…

Anchored in the wrong place

Ilya Sterin (Илья)

Ilya Sterin (Илья)

VP, Product Development @TweddleGroup. Previously Co-founder @ChronoTrack/@athlinks (acquired by Lifetime Fitness) (https://services.athlinks.com)

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