Medium

Jeremy Johnson

Jeremy Johnson

·

Dec 13, 2025

When Executives Ask “What Should We Do With AI?”: A Practical Path to High-Impact AI Agents

When I’m working with stakeholders in our AI Practice at geniant, I often end up translating “we want AI agents” or “we want AI” into the…

When Executives Ask “What Should We Do With AI?”: A Practical Path to High-Impact AI Agents

Jeremy Johnson

·

Sep 26, 2025

Synthetic, Qualitative, and “Vector” Personas: What’s the Difference (and When to Use Each)?

We are observing three distinct types of personas emerging across teams, but not all personas are created equal.

Synthetic, Qualitative, and “Vector” Personas: What’s the Difference (and When to Use Each)?

Jeremy Johnson

·

Sep 14, 2025

Releasing Value, Faster: How AI Is Reshaping Design & Development

I’m spending more and more time with organizations who are wrestling with a fundamental question:

Releasing Value, Faster: How AI Is Reshaping Design & Development

Jeremy Johnson

·

Aug 19, 2025

A Practical Path to AI Value in UX: Accessible Areas, Improved Experiences, and Productivity from…

Lately, I’m hearing a lot about AI tools in productivity, development, and design-and far less about using AI intelligently to create new…

A Practical Path to AI Value in UX: Accessible Areas, Improved Experiences, and Productivity from…

Jeremy Johnson

·

Jun 23, 2025

Kickstarting UX & Product with AI — Jeremy Johnson | Design Leader

AI is dramatically reshaping our world-not just through velocity-boosting tools, but by enabling more impactful, user-centered features…

Kickstarting UX & Product with AI — Jeremy Johnson | Design Leader

Jeremy Johnson

·

Dec 9, 2021

Failure is likely to happen in product development, so why not push back with customer insights?

Not to be a downer, but unfortunately, the numbers for successful experiences aren’t in our favor.

Frustrated designer

Jeremy Johnson

·

Oct 29, 2020

Inclusive Design is Good Design (and Good Business)

To this day, many people don’t know that an iPhone with no physical buttons is a great device for people who are blind…

Different people wearing shoes

In

UX Collective

by

Jeremy Johnson

·

Aug 20, 2020

Usability does not automatically increase adoption

Time and time again, I’ve heard the same story… Teams get together, decide what will be best for their customers, run it through usability…

Looking forward with a compass

In

UX Collective

by

Jeremy Johnson

·

Jun 17, 2020

How Tesla became the most valuable car company in the world

Hint: it’s the experience.

Red Tesla Model 3

In

UX Collective

by

Jeremy Johnson

·

Apr 29, 2020

Tools to gain customer insights in the age of social distancing

How do you gain customer insights when you need to stay six feet away? How do you get the context of employees, customers, or buyers when…

Tools to gain customer insights in the age of social distancing

Jeremy Johnson

Jeremy Johnson

VP of CX for @projekt202 // former @travelocity @gamestop @sabretn // Passionate about product design, technology, gaming, photography & travel

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