InUX CollectivebyJohn Nicholson·Sep 23, 2022How a card sort helped a top financial firm create an intuitive IAHere’s the 12-step process we used to design and run a card sort study an enterprise content hub.A response icon1A response icon1
InMarketadebyJohn Nicholson·Sep 7, 2022Moving Forward: How 1–800-PACK-RAT Used Journey Maps to Start a Customer Experience TransformationA top moving company interviews customers to understand their journeys — and collaborates to identify big innovations and small wins.
InMarketadebyJohn Nicholson·Apr 8, 2021Understanding Enterprise Buyers Through User Research & Value Proposition MappingA case study of a user research project to help an enterprise team explore a new type of security solution
InMarketadebyJohn Nicholson·Nov 30, 2020How a Fitness Company Turned Customer Journey Mapping into a Team SportOn the pandemic’s eve, a startup goes into customers’ homes to understand their needs, paving the way for actionable journey maps.
InMarketadebyJohn Nicholson·Nov 30, 2020How Holistic User Research Helped Remove Self-Service BarriersFacing enterprise silos and a “stuck” business metric, a company embraces collaborative mixed-methods research and rapid experimentation.
InMarketadebyJohn Nicholson·Oct 19, 2020How to Build an Enterprise UX Research Program: 9-Step Case StudyLearn how a large company built a scalable research program that transformed its call center user experience and drove business ROI.
InUX CollectivebyJohn Nicholson·Sep 15, 2020Strategic recruitment: a new approach to finding participants for UX researchStruggling to find high-quality users for research? Stop treating recruitment as a necessary evil. Give it the strategic focus it deserves.
InUX CollectivebyJohn Nicholson·Jul 23, 2020Can mess-loving UX researchers win over metrics-loving executives?Faced with management requests for bigger numbers, many research teams dig in on qualitative data. Here’s a more effective approach.A response icon1A response icon1
InUX CollectivebyJohn Nicholson·Jun 23, 2020How to launch a website survey that drives UX insights and actionFollow these steps to get actionable survey data without annoying users
InUX CollectivebyJohn Nicholson·May 28, 2020Are teams ignoring your user research? 6 keys to increasing impactWant research to drive change? Drop the reports and presentations, and turn research into a team sport.A response icon1A response icon1
