Medium

Justin Kerby

he/him

Pinned

Justin Kerby

·

Oct 7

Brand awareness matters more in an AI world, not less

A quick note on the changing nature of discoverability

Pinned

Justin Kerby

·

Aug 11

They know it’s out of control

Social media platforms know how bad the content has gotten

They know it’s out of control

Justin Kerby

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Nov 6

The Mount Everest Rule in Marketing

When 29,000 feet isn’t quite believable enough

The Mount Everest Rule in Marketing

Justin Kerby

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Nov 4

This Social Media Platform Gets the Most Views Per Video

However: The platform with the most views isn’t always the right one

This Social Media Platform Gets the Most Views Per Video

Justin Kerby

·

Oct 30

How to Catch Your Competition in AI Search

Here’s the 10-minute test I ran on my own agency, and how to catch up if you’re not the answer.

How to Catch Your Competition in AI Search

Justin Kerby

·

Oct 16

You’re a media company now. Sorry about that.

Stripe has a podcast. OpenAI bought a talk show. Wealthsimple runs one of the best business newsletters around. Let’s break it down.

You’re a media company now. Sorry about that.

Justin Kerby

·

Oct 9

Every Feed Is Becoming TikTok, and Your Social Channels Are Becoming Search Results

Meta is testing video-first Facebook and Instagram, and Google’s AI now cites social posts. Here’s what that means for your business.

Every Feed Is Becoming TikTok, and Your Social Channels Are Becoming Search Results

Justin Kerby

·

Sep 23

Google is stealing your clicks. Now Facebook wants to charge you for them.

Google is actively trying to send fewer people to your website, and now Facebook wants in on the party while there's blood in the water.

Google is stealing your clicks. Now Facebook wants to charge you for them.

Justin Kerby

·

Aug 21

Google Can Now Show You Which Social Posts Are Getting Found in Search

Here’s what that means for your business, plus 6 ways you can take advantage.

Google Can Now Show You Which Social Posts Are Getting Found in Search

Justin Kerby

·

Aug 6

The AEO Ranking Numbers Nobody Can Actually Prove

The signals aren’t worthless, but they’re not as useful as they claim to be.

The AEO Ranking Numbers Nobody Can Actually Prove

Justin Kerby

Justin Kerbyhe/him

My weekly marketing takes for business owners. Founder, Something Great. Join my Tuesday newsletter: https://workfriend.substack.com/subscribe

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