InBootcampbyKateryna Abrosymova·Aug 25Nobody Wanted the Tool: How to Position Services as SoftwareThere’s a new business model with a name that almost sounds like a typo: services as software.A response icon1A response icon1
InBootcampbyKateryna Abrosymova·Jul 30Is it always “benefits over features”When features beat benefits and how to nail your message.
Kateryna Abrosymova·Apr 17, 2023I’m bored of the ChatGPT hypeI’m fed up with ChatGPT — it’s making people stupid.
Kateryna Abrosymova·Feb 24, 2023It's been a year. I'm not a pacifistNotes after February 24thA response icon3A response icon3
InThe Writing CooperativebyKateryna Abrosymova·Nov 22, 20223 Logical Fallacies That Make Good Arguments Look Bad“It’s important to argue logically because logic is an essential part of argumentation.” Is this sentence logically sound? Not really.A response icon2A response icon2
Kateryna Abrosymova·Nov 2, 2022Why Copywriting Is a Dream JobAnd NOW is the right time to take the jump!A response icon2A response icon2
Kateryna Abrosymova·Mar 21, 2022Stand With UkraineRussia invaded Ukraine. I’m Ukrainian. I can’t stand aside.
InBetter MarketingbyKateryna Abrosymova·Jun 22, 2021What Do B2B Buyers Want? Spoiler: It’s Not Thought Leadership ContentHow to plan content that simplifies decision-making and directs B2B buyers to purchaseA response icon3A response icon3
InBootcampbyKateryna Abrosymova·Jun 22, 2021Copywriter, content writer, technical writer, UX writer… Who to hire?Understand the difference between writing jobs to know who you need to hire, and — if you’re a writer — decide which job is right for you.A response icon4A response icon4
InThe Writing CooperativebyKateryna Abrosymova·Jun 17, 20215 Types of Reader Personalities and How to Write for ThemAdapting your writing style and message to your type of readerA response icon2A response icon2
