In The Trenches. Tech/BizDevとコーヒーとご飯。思考の整理。

Exploring HK advertising for 27 years. Bridging Japan and Asia through strategic marketing. Expert in HK consumer behavior. Finding seeds of growth at TYA.

aka Nobi //tech & design journalist/consultant. Covered tech industry since 1990. Now telling people technology alone cannot change our lives for better.