PinnedInUX CollectivebyRita Kind-Envy·Feb 4The art of unnecessary storyHow funny and totally unnecessary writing of this Amsterdam coffee roastery makes customers happier.A response icon15A response icon15
PinnedInUX CollectivebyRita Kind-Envy·Feb 12How to start writing (like it’s easy)And how to do hard things in general — based on dopamine addiction studies and the pleasure-pain principle.A response icon128A response icon128
InUX CollectivebyRita Kind-Envy·May 31YouTube is gonna auto-tag AI, and it makes me angrySo late to the party, so slimy, so angry.A response icon3A response icon3
InUX CollectivebyRita Kind-Envy·May 29How to help people who don’t read discover new featuresWriting discovery and onboarding content for “another” new feature, but this time it’s actually gonna get read.A response icon6A response icon6
InUX CollectivebyRita Kind-Envy·May 18The big M&M’s color investigation you could’ve totally lived withoutHow colors manipulate our brain, and why switch them up? A deep dive into M&M's product tactics and controversies.A response icon7A response icon7
InUX CollectivebyRita Kind-Envy·May 12Low cortisol solution to big problemsThe strange details we only notice when we slow down.A response icon3A response icon3
InUX CollectivebyRita Kind-Envy·Apr 12Most products don’t need tone of voice — they need a pointInstead of BS rules that no one will open twice, focus on what’s useful (like plain English, active voice, and good timing).A response icon5A response icon5
InUX CollectivebyRita Kind-Envy·Apr 4You’re not supposed to get it rightI left the Google design challenge convinced I had failed — and I passed. This is what actually matters in these interviews.A response icon6A response icon6
InUX CollectivebyRita Kind-Envy·Mar 19You can’t design what you won’t maintainA marvel of design is about to collapse into the ocean, and we can’t do anything about it.A response icon3A response icon3
InUX CollectivebyRita Kind-Envy·Mar 17How werewolves killed my PinterestThis is what happens when your attention is being actively hijacked — the best “inspo pics” app is now unusable.A response icon13A response icon13
