Lisa Ostrikoff·Mar 26The Difference Between Advertising + StorytellingAdvertising attempts to interrupt attention.
Lisa Ostrikoff·Mar 26The Newsroom Model for Digital VisibilityBefore media systems were a strategy, they were simply how newsrooms operated.
Lisa Ostrikoff·Oct 10, 2022DIGITAL AGE MEDIA AGENCY CHANGING THE WAY OF ADVERTISINGThe technological and digital age continues to move quicker then rushing floodwaters and the emphasis of retaining the attention of value…
Lisa Ostrikoff·Jan 28, 2022FAREWELL ‘PUSH’ MARKETING, HELLO BRAND JOURNALISMMy career as a journalist spanned nearly a decade. When I left to launch an online-video startup, I quickly discovered storytelling was…
Lisa Ostrikoff·Jan 28, 2022WHAT STORY IS YOUR BUSINESS TELLING?The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message…
Lisa Ostrikoff·Jan 28, 2022ASK YOURSELF 3 QUESTIONS BEFORE DIVING INTO ONLINE VIDEOThis is a great place to start when looking at your overall video strategy and deciding what content to include and what stories to tell…
Lisa Ostrikoff·Jan 28, 20224 WAYS TO LOOK + SOUND GOOD ON CAMERA 📹You’ve finally decided to hire a production company, or to film your own video blogs to market your business.
