madscale·Oct 12Telegram channel or group: decide by whose messages are the contentA channel is for publishing to readers: only its admins post there. A group is a chat where members write to each other. Both can hold a…
madscale·Oct 7When a Telegram channel grows but views per post fall: what to checkA Telegram channel can gain subscribers while its views per post go down. The new subscribers may have nothing to do with it. One very…
madscale·Oct 6Inflated impressions in Telegram Ads: how advertisers can spot themChannel owners in Telegram can receive a share of ad revenue, so inflated ad impressions can pay off for a dishonest owner. Telegram can…
madscale·Oct 1Who can manage a company’s ads in Telegram, and how access worksTelegram Ads can be run in two ways. You can work from your own Telegram account, and then only the owner of that account manages the ads…
madscale·Sep 23What is Telegram Ads, and how does it work?Telegram Ads is Telegram’s own advertising system. Two other things get mistaken for it: ads supposedly shown in groups, and a paid post…
madscale·Sep 16Targeting in Telegram Ads: the groups and what they costA first campaign can sit marked Active with the impressions barely moving, and nothing on the screen tells you why. Before touching the…
madscale·Sep 11Telegram Ads for people coming from Meta or Google: what works differentlyPosting this because the same questions keep coming up from people who run Meta or Google and want to try Telegram Ads. Some of the…