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Maxwell Wessel

Maxwell Wessel

·

Mar 26, 2025

The Most Personal Process

AI is transforming how we learn and grow. The question is how…

The Most Personal Process

In

An Enterprising Decade

by

Maxwell Wessel

·

May 1, 2024

Quick Wins & Long Marches

The only journeys worth taking, take time. But make sure you have milestones along the way worth celebrating.

Quick Wins & Long Marches

In

An Enterprising Decade

by

Maxwell Wessel

·

Apr 14, 2024

Big Enough to Fail and Still Succeed

At 25, amidst the social commerce boom, I launched my second startup. I learned a good lesson the hard way…

Big Enough to Fail and Still Succeed

In

An Enterprising Decade

by

Maxwell Wessel

·

Apr 7, 2024

Ship Green Bananas

In enterprise software, your product matures within your customer’s environment.

Ship Green Bananas

In

An Enterprising Decade

by

Maxwell Wessel

·

Mar 30, 2024

Four Paths to Attention

Getting attention in enterprise software feels complicated. But when you really boil it down, there are four things you can do to build…

Four Paths to Attention

In

An Enterprising Decade

by

Maxwell Wessel

·

Mar 22, 2024

There are lots of Vendors. There are few Partners

When I started at SAP, I was shocked to learn how many people supported sales. For every quota carrying sales professional, there were 5 or…

There are lots of Vendors. There are few Partners

In

An Enterprising Decade

by

Maxwell Wessel

·

Mar 10, 2024

Introduction: An Enterprising Decade

More than twelve years ago, my co-founder from my last startup and I made the tough decision to part ways with our last business. We had…

Maxwell Wessel

·

Jun 17, 2022

Good Leaders & Tough Conversations

Good leaders care. They care about their customers, they care about the quality of their work, and, most importantly, they care about their…

Maxwell Wessel

·

Jun 6, 2022

Obsession in the Right Places

I have a standard set of interview questions. One of my favorites is to ask a candidate what her favorite app is on her phone. Most of the…

Obsession in the Right Places

Maxwell Wessel

·

Aug 23, 2021

Lessons Learned: Conviction from Customer Focus

No one disputes the importance of customer focus. But customer focus demands flexibility — and many forget that fact.

Lessons Learned: Conviction from Customer Focus

Maxwell Wessel

Maxwell Wessel

Leading Product @ Workday. 2x CEO. Believer in human potential. Repeat founder. Recovering VC. Lucky recipient of great friends, family, and colleagues.

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