Michelle Yee·Apr 19, 2021Cities, and their message to youGreat cities attract ambitious people. You can sense it when you walk around one. In a hundred subtle ways, the city sends you a message…
Michelle Yee·Apr 5, 2021Reflecting on a year of COVID, WFH, and the distributed workforce.When I was deciding to join Square a year ago, I was the first hire in my +200 person organization to be based outside of San Francisco…
Michelle Yee·Mar 22, 2021Four Seasons has convinced me it’s worth a premium — and how this can be applied to the businesses…I hesitated to write a post about Four Seasons because I don’t often associate myself with luxury brands that can be interpreted as excess…
Michelle Yee·Feb 22, 2021Creative Selection: Inside Apple’s design process and commitment to creating products for humans.Today you can’t work in tech or frankly any consumer-facing company without mentions of Apple. If you have spent some time at a startup…
Michelle Yee·Feb 8, 2021JTBD: The Framework for InnovationUI, UX, A/B, NPS, MVP, CX, USP, ICB…JTBD. Throughout my experiences in product development, I’ve learned many acronyms and the meanings…
Michelle Yee·Jan 25, 2021What do you do? What is product marketing?Most people think I go to work and make fabulous TV commercials. While on occasion that is part of my scope, it is far from what I do on a…
Michelle Yee·Jan 11, 2021Happy New Year! Emotional regulation in 2021.It was a quiet winter holiday. There were no parties, no big family gatherings, or holiday shopping trips to the mall. While that isn’t…
Michelle Yee·Dec 27, 2020Evicted: An intimate look into American poverty and the faces behind themEvicted is a riveting portrait of America’s lower class. Matthew Desmond is a sociologist that follows eight families in Milwaukee as they…
Michelle Yee·Dec 14, 2020I need to hire my first product marketer. Who should they report into?I’ve had friends ask me “we’re thinking about hiring a product marketer for our start up, but where should they sit?” Oftentimes the…
Michelle Yee·Dec 13, 2020The COVID challengeIt is now December, 2020 — the end of a long year. While it looks like there is light at the end of the tunnel, social and professional…
