InON START-UPS: A Necrology of the MisguidedbyMilo de Prieto·Oct 4, 2025On Magic Pills: The wishful thinking that tries to replace doing actual workEveryone’s chasing the magic pill—sales, investors, “the right connection.” But there is no pill. There's only the work.
InON START-UPS: A Necrology of the MisguidedbyMilo de Prieto·Sep 2, 2025On Building a Business Without a BusinessMock-serious critique of start-up culture: founders lost in buzzwords, fake sales, and playground fantasies instead of real business.
