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Misty L. Heggeness

Featured Book

Swiftynomics: How Women Mastermind and Redefine Our Economy

Swiftynomics: How Women Mastermind and Redefine Our Economy

Swiftynomics assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor Swift.

2026

Misty L. Heggeness

Misty L. Heggeness

Stories

Pinned

Misty L. Heggeness

·

Jul 22, 2023

Swiftynomics

*This story first appeared online July 16, 2023 in Fast Company and the original can be found here.

Swiftynomics

Misty L. Heggeness

·

Jan 15

Is Taylor Swift a Master Class in Women’s Leadership?

If you watched The Eras Tour docuseries released on Disney+ in December, the answer is definitely yes.

Is Taylor Swift a Master Class in Women’s Leadership?

Misty L. Heggeness

·

May 20, 2025

Taylor Swift Has Done It, Again

The LWYMMD (TV) Release Is a Genius Response to the 2024 Elections

Picture of Tyalor Swift and Elizabeth Moss next to each other, both in red, from People.com.

Misty L. Heggeness

·

Nov 6, 2024

There are No Take Aways

2024 voting station in Overland Park, Kansas

There are No Take Aways

Misty L. Heggeness

·

Apr 20, 2024

The Anti-Hero Economist

I had just taken a new job — making an unusual leap from government economist to academic. Landing in a public affairs school, I looked…

The Anti-Hero Economist

Misty L. Heggeness

·

Apr 1, 2024

Why a Sports Stadium Built for Women Matters

CPKC Stadium in Kansas City, Missouri (Photo Credit: Misty Heggeness)

Why a Sports Stadium Built for Women Matters

Misty L. Heggeness

·

Mar 18, 2024

It’s not just Barbie snubbed at the Oscars

This is how female talent got ignored during award season — an economist analyzed the numbers.

It’s not just Barbie snubbed at the Oscars

Misty L. Heggeness

·

Mar 8, 2024

The Role of Men

Listening to Jason Kelce’s heartfelt retirement speech honoring his parents, spouse, coaches, and educators has me in all my feels. It’s…

The Role of Men

Misty L. Heggeness

·

Jan 4, 2024

Women showed economic might in 2023. Vote to turn that power into political clout

2023 was the year of the economic woman. Will it last? Would you believe me if I told you that you get to decide?

Women showed economic might in 2023. Vote to turn that power into political clout

Misty L. Heggeness

·

Nov 24, 2023

Toxic Masculinity and the OpenAI Saga

*An earlier version of this article was published in Fast Company.

Toxic Masculinity and the OpenAI Saga

Misty L. Heggeness

Misty L. Heggeness

Book Author

Eternal optimist. Economist by day. Writer by night. Mother and wife 24/7. Opinions all my own. Author of SWIFTYNOMICS. Pre-order here: https://a.co/d/b0HVwz1.

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