InDataDrivenInvestorbyPaolo Margari·Oct 5The Geography of a Meme aka Geomemetics: How Digital Ideas are Colonizing Physical SpaceGeomemetics could become the emerging science of weaponized virality, urban firewalls and the physical footprint of the internet.
Paolo Margari·Oct 30, 2025How Artificial Intelligence changes the way we consume informationAs a result of the rapid spread of tools related to so-called artificial intelligence, or AI, we are witnessing a significant change in the…
Paolo Margari·Oct 30, 2025Past, present and future: a name for every centuryI asked a popular LLM tool for a proposal to name the centuries starting from the year 1000, based on the main cultural and historical…
InDataDrivenInvestorbyPaolo Margari·Oct 28, 2025Framing, Anchoring and Halo Effect: How Marketing Shapes Brand PerceptionMarketing isn’t just about pushing products or services. It’s about understanding how people think and using that knowledge to shape…
InDataDrivenInvestorbyPaolo Margari·Oct 28, 2025Users won’t visit search engines anymoreSEO experts (and their clients) search Google for site ranking. Everyone else search for answers, solutions, information.
Paolo Margari·Oct 28, 2025Welcome to the era of zero-click marketingDo you remember when all your digital acquisition efforts focused on driving website traffic?
Paolo Margari·Aug 24, 2025Stop Being Obvious: How to Make Communication Worth Your Audience’s TimeIn an age dominated by digital noise and short attention spans, communication is everything — but so is the quality of it. Whether you’re…
InDataDrivenInvestorbyPaolo Margari·Aug 22, 2024Impressions from NYC and overall urban decadenceNYC in 2024 shows an obsolete modernity. Despite its uniqueness and vibrant lifestyle, the city seems stuck in the last century.
InDataDrivenInvestorbyPaolo Margari·Oct 11, 202315 Steps to Optimize Your Digital Marketing Budget and ROI in 2024Boost your digital marketing ROI with a smarter budget
InDataDrivenInvestorbyPaolo Margari·Aug 29, 2023Colourful Thematic Maps Hide the True State of DevelopmentThematic maps are often misleading, particularly at global scale