PinnedInLifeSGbyShakespeare Sim·Jan 12, 2021Remote Content Usability Testing for LifeSGFor the past few months, I’ve been working on LifeSG (previously known as Moments of Life). As the UX Writer for LifeSG, my role is to…
InLifeSGbyShakespeare Sim·Jan 12, 2021LifeSG: Rebranding the product as a teamBy now, you would have heard that Moments of Life has been rebranded as LifeSG to provide one-stop personalised access to…
InLifeSGbyShakespeare Sim·Sep 25, 2020LifeSG: Serving citizens beyond key life momentsWe’re excited to announce that as of 19 August 2020, our app will have a new name and brand identity:
Shakespeare Sim·Feb 6, 2018“There is no such thing as bad publicity.”In today’s media-controlled world, it is unlikely that ambitious corporations or public personalities will leave their reputations up to…
Shakespeare Sim·Feb 5, 2018Can humour ever be serious?Humour is a wonderfully mysterious and ephemeral gift to mankind. Its springs forth from a space of spontaneity, creativity and intuition…
