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Steve Genco

Featured Book

Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

A new theory of marketing that explains how people actually think, learn, and choose in the modern marketplace.

2019

Stories

Pinned

Steve Genco

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Nov 3, 2023

Three Fires Are Burning Up the World: Greed, Hate, and Fear

They will consume us if we let them

A detail from Hieronymus Bosch’s famous painting, The Last Judgment. The image depicts people in Hell undergoing various forms of torture as punishment for their sins.

Steve Genco

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Oct 26

Is Consciousness a Product of Evolution?

Materialists say “of course”, but some critics beg to differ

An impressionistic watercolor depiction of a human head with conscious thoughts, depicted as a kind of rainbow, meandering through it like a creek through a meadow.

Steve Genco

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Sep 4

What a Decade of Donald Trump Has Taught Me

We’re living in a natural experiment that was unimaginable before Donald Trump took over the Republican Party

President Donald Trump nods off at an Oval Office ceremony, June 5, 2026.

Steve Genco

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Jul 13

Yes, We Have Met the Enemy

And yes, he is indeed us

Yes, We Have Met the Enemy

Steve Genco

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Jul 4

Donald Trump’s Tower of Vulnerability — Introduction

This was all predictable back in 2015. We elected him anyway … twice.

Donald Trump’s Tower of Vulnerability — Introduction

Steve Genco

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Jul 4

Manipulating Trump

Trump’s Tower of Vulnerability — Part 5

Manipulating Trump

Steve Genco

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Jul 3

Predicting Trump

Trump’s Tower of Vulnerability — Part 4

President Donald Trump announces a global tariff scheme on “Liberation Day” in the Rose Garden at the White House, April 2, 2025, in Washington, D.C. The debacle and retreat that followed was completely predictable.

Steve Genco

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Jul 3

The Psychological Roots of Narcissism

Trump’s Tower of Vulnerability — Part 3

This is a photo of the front cover of the American Psychiatric Association’s Dianostic and Statistical Manual of Mental Disorders, Fifth Edition.

Steve Genco

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Jul 2

Unconscious Trump

Trump’s Tower of Vulnerability — Part 2

President Donald Trump appears to fall asleep during an event on lowering drug prices in the Oval Office at the White House on November 6, 2025.

Steve Genco

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Jul 2

Conscious Trump

Trump’s Tower of Vulnerability — Part 1

President Donald Trump steps out of the VC-25B Bridge, a modified Boeing 747–800, which will now serve as Air Force One, on Friday, June 19, 2026.

Steve Genco

Steve Genco

Book Author

My books: Intuitive Marketing (2019), Neuromarketing for Dummies (2013). My quals: PhD in Political Science from Stanford. I write to find out what I think.

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