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Featured Book

The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro [2024]

The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro [2024]

Master Google Ads with Sophie Fell, Director of Paid Media. Learn from her years of experience managing millions in ad spend.

2024

Stories

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sophie fell

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Apr 10, 2024

All New For 2024: Google Ads Templates

Are you tired of the guesswork involved in creating effective Google Ads campaigns? Say hello to your solution: my Google Ads spreadsheets…

A screenshot of Google Ads templates

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Feb 7, 2024

I’ve Just Published My Second Book!

‘The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro’ has been updated for 2024.

I’ve Just Published My Second Book!

In

Better Marketing

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sophie fell

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Feb 8, 2025

Why CRM and Marketing Automation Integration is a Must-Have in 2025

In today’s data-driven world, businesses are often looking for ways to streamline operations, boost productivity, and deliver a stronger…

Why CRM and Marketing Automation Integration is a Must-Have in 2025

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Better Marketing

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sophie fell

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Jan 12, 2025

How to Accurately Track and Measure Lower Funnel Metrics

Because it’s easy to get distracted…

How to Accurately Track and Measure Lower Funnel Metrics

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Better Marketing

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sophie fell

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Dec 7, 2024

How To Create A Comprehensive Retargeting Campaign To Encourage Prospects To Convert

All the must-know tips, tricks, and tactics to drive action

How To Create A Comprehensive Retargeting Campaign To Encourage Prospects To Convert

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Better Marketing

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sophie fell

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Nov 24, 2024

How I Exceeded A Client’s Goal By $3.5M in 5 Months Using Paid Media

A testament to the power of gaining a client’s full and complete trust

How I Exceeded A Client’s Goal By $3.5M in 5 Months Using Paid Media

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Better Marketing

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sophie fell

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Nov 17, 2024

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

Set your campaigns up for success from the get-go.

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

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Better Marketing

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sophie fell

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Oct 25, 2024

How to Master Top of the Funnel Paid Search Advertising

Imagine a world where you could appear on top of the SERP as soon as someone has an issue that your product or service can solve.

How to Master Top of the Funnel Paid Search Advertising

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Nothing But PPC

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sophie fell

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Oct 14, 2024

How to Create an Effective Top-of-Funnel Marketing Strategy

Because you can’t drive acquisition without creating consistent and effective awareness.

How to Create an Effective Top-of-Funnel Marketing Strategy

In

Better Marketing

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sophie fell

·

Sep 5, 2024

The Ultimate Guide to PPC Audiences, When & Where To Use Them

How to find, create, and leverage audiences for your PPC campaigns.

The Ultimate Guide to PPC Audiences, When & Where To Use Them

sophie fell

sophie fellshe/her

Book Author

exuberant head of paid media by day; wife, mum of small child & golden retriever at all hours 👧🐕 find me here 👉🏻 https://linktr.ee/sophiefell

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