Medium

Steve Whapshott

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Steve Whapshott

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Apr 27

Designing for trust in agentic product experiences

Most digital design today is built to serve humans. As AI transforms the way we interact with brands, we must design trust through machines.

Image of a faceless human with harsh shadow contrast and light pink square pixel bitmap style effect

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The Startup

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Steve Whapshott

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Aug 1, 2023

Designing for the future: How AI can power greater human experiences

A new era of Generative AI Design will bring new value across the entire design process and power greater experiences.

A visually disrupted, part blurred woman gazing from left to right in a trance. The image is saturated in bright purple and yellow gradient mapped colour tones.

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The Startup

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Steve Whapshott

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Mar 2, 2021

Belief Beyond Function: How to Activate Purpose in Your Product

What you can do to build a greater narrative into your product or service.

Two inter-connected circles. On the left, a solid green circle represents the “functional” aspects of a product or service. On the right, a larger blurred blue circle represents the more abstract and emotional aspects of “belief” in a product or service. The two circles blend in the middle with a connecting black line.

Steve Whapshott

·

Jun 6, 2022

Fieldnotes: Bringing people together around intelligent movement.

Learnings gathered at Einride Mesh, May 2022.

A conference screen displaying a small section of a vehicle. In front of the screen is Robert Falck, CEO Einride. In the foreground is the silhouette of the audience.

Steve Whapshott

·

Nov 16, 2021

Designing the future of travel for common good.

Reimagining the value economy to drive greater experiences for people and planet.

A scenic landscape depicting the sea in the foreground, mountainous rocky landscapes in the background and above the beautiful green-tinted northern lights. Overlain the text reads: the future of travel.

Steve Whapshott

·

Aug 29, 2019

Rebranding a global organisation from the inside

How we launched a global brand (in six months) and the things we learned along the way

Rebranding a global organisation from the inside

In

UX Collective

by

Steve Whapshott

·

Feb 26, 2019

The design & brand gap

How Design and Brand teams can play better together to create more meaningful experiences.

Steve Whapshott

·

Oct 25, 2017

Effective design, feedback and working relationships

Learnings for building positive interactions with your client and design team.

Effective design, feedback and working relationships

Steve Whapshott

·

Aug 24, 2017

Designing a future fan experience

Learnings from working with one of the world’s biggest football clubs.

Designing a future fan experience

Steve Whapshott

·

Mar 16, 2017

GoodFromYou

For the good of creativity

GoodFromYou

Steve Whapshott

Steve Whapshott

Creative Director / Designing products with purpose and brands with bold futures @ Publicis Sapient, ex Frog Design, ex Idean

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