Yaroslav Stepanenko·Sep 3, 2023Unlocking Efficiency in User Interviews: My Latest DiscoveryProblem: Cumbersome User Interview Processing
Yaroslav Stepanenko·Mar 31, 2021What is Product Marketing, and what do PMMs do?Before you dive into this article:A response icon1A response icon1
Yaroslav Stepanenko·Oct 19, 2020How to Measure Product-Market FitGet started with Product-Market Fit Radar
Yaroslav Stepanenko·Oct 8, 20202 Tips on how to scale your product by ignoring your users’ feedback:1. Don’t act on feedback from those unloyal users who define your product’s core value differently than your loyal users do.
Yaroslav Stepanenko·Dec 16, 2019How to launch a product successfullyThe phone balanced high-end quality with a mid-range price tag, offering a top of the range smartphone on the level of a flagship Samsung…
Yaroslav Stepanenko·Dec 3, 2019A Practical Setapp Guide For Measuring Product-Market FitIf you Google anything around “product-market fit”, you’re going to find hundreds of articles saying why this is so important for startups…
Yaroslav Stepanenko·Nov 28, 2019Why, when and how to run user interviewsCustomer or User interviews are invaluable for product and SaaS marketers, providing you go about this the right way. Here at MacPaw, we…
Yaroslav Stepanenko·Nov 26, 2019The Secret of Growth: How to Achieve $1M ARR in 6 MonthsOn 25 January 2017, we launched Setapp. In six months, we had already achieved $1 million ARR (Annual Recurring Revenue), reaching over $4…
Yaroslav Stepanenko·Nov 24, 2019Demand For Subscription Services Continues to IncreaseSubscription services are everywhere, and demand for them continues to grow. According to recent a U.S. Census Bureau’s American Community…
InThe StartupbyYaroslav Stepanenko·Nov 13, 20196 Metrics to Track for SaaS Company GrowthTo grow a software as a service (SaaS) business, every decision must be backed by data. Being able to work on gut instinct is a great…
