Medium

Zeke Franco

he/him/them

Zeke Franco

·

Nov 7, 2025

The AI Productivity Myth: Instant Gratification, Shallow Thinking, and Secondhand Ideas

Studies show AI boosts tasks, not teams. Until we measure morale, process, and cohesion, productivity gains remain an illusion.

The AI Productivity Myth: Instant Gratification, Shallow Thinking, and Secondhand Ideas

Zeke Franco

·

Jul 27, 2018

Communicating Decision Making via Task Modeling

Designing for Choice Architecture Series - Part 3 of 3

Communicating Decision Making via Task Modeling

Zeke Franco

·

Jul 20, 2018

Guiding Principles for Choice Architecture

Designing for Choice Architecture Series - Part 2 of 3

Guiding Principles for Choice Architecture

Zeke Franco

·

Jul 16, 2018

Choice Architecture: Introduction to Designing for Decision Making

Designing for Choice Architecture Series - Part 1of 3

Choice Architecture: Introduction to Designing for Decision Making

Zeke Franco

·

Aug 31, 2017

Design Territories

The spaces and paradigms of design

Design Territories

Zeke Franco

·

Mar 27, 2016

Neuroanatomical Argument for Experiential Research

Neuroanatomical Argument for Experiential Research

Zeke Franco

·

Feb 2, 2016

Commentary on the “Top 6 Predictions for Service Design in 2016”

Erik Flowers wrote a great article, “Top 6 Predictions for Service Design in 2016.” I believe it’s spot-on and wanted to add some of my…

Commentary on the “Top 6 Predictions for Service Design in 2016”

Zeke Franco

·

Feb 17, 2015

A Startup Lesson for Your Future Self

Design (product) strategy is about is good planning. Learn about the bias which makes us value now and later differently.

A Startup Lesson for Your Future Self

Zeke Franco

·

Feb 17, 2015

Steps to Adding Value to a Commodity

How to extract value out of the unfortunate fact that nearly all bottled water is extremely similar in taste?

Steps to Adding Value to a Commodity

Zeke Franco

Zeke Francohe/him/them

Design Director and Strategist at Peerspace. Previously Lyft, Huge Inc (McDonald's), GrubHub, Salesforce, and Cofounder of Designation (acquired by WeWork)

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