Zih-Sin ZENG·Nov 6, 2023Sustainability, a Key to Winning Gen Z in TaiwanSustainability is key to winning Gen Z in Taiwan for luxury brands. There are 3 strategies embracing ESC-related concepts.
Zih-Sin ZENG·Oct 14, 2021Silver Economy in Chinese Luxury MarketWhy should luxury brands not ignore the potential of grey-haired consumers?
Zih-Sin ZENG·Sep 2, 2021Daigou, an Underground Consumption Channel in ChinaIs the daigou a threat or an opportunity for the Chinese luxury market?
Zih-Sin ZENG·Jul 27, 2021KOL Marketing, a Double-edged Commercial Tactic in ChinaWhat pitfalls of KOLs in China should brands be aware of?
Zih-Sin ZENG·Jul 21, 2021Live-streaming Commerce in Chinese Luxury MarketIs live-streaming commerce a new future of the luxury industry in China?
Zih-Sin ZENG·Jul 12, 2021Sweet Sweet Dream in PastNostalgia marketing, an effective way to win the luxury market in China
Zih-Sin ZENG·Jul 5, 2021Guochao, a Nationalism-driven Consumption Trend in ChinaHow does Guochao reshape the landscape of the fashion market in China?
Zih-Sin ZENG·Jun 28, 2021Rainbow Pride or Rainbow-washing?How do brands leverage Pride Month without being accused of rainbow-washing?
