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Wearable shipments in mature markets declined 6.3 percent year over year in the second quarter of 2018 as demand for 'basic wristbands' dropped, according to IDC.
'We're at a point where brands and consumers are graduating to a more sophisticated device,' according to IDC.
Apple was the only wearable vendor in the top five to post a year-over-year decrease in shipment volumes last quarter.