Brandlic on Instagram: "@jekyll.studio ‘s Towpath’s visual brand, from the Logo, to the wordmark, to the graphic language are all based on the idea of convergen… | Marca
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@jekyll.studio ‘s Towpath’s visual brand, from the Logo, to the wordmark, to the graphic language are all based on the idea of convergence – converging multiple pieces of software into one, and the social convergence of runners it facilitates. Founders Trevor and Doug aimed to create a product that captured the attention of endurance athletes while feeling organized and lucid. They described it as Marie Kondo meets Eliud Kipchoge. #branding#visualidentity#logo
