For Balaji Wafers, @deicebreaker crafted a visual narrative that captures how Khichiya Papad, a staple Indian snack, is made, served, and remembered, preserving its nostalgic charm while creating a pack that feels clean, thoughtful, and relevant on modern shelves. The identity is built around a continuous hand-drawn illustration that wraps around the box, depicting a mother shaping papads, a child enjoying the first crunchy bite, and raw papads drying on a khaat under the sun, every side...
