Web 2.0 Handout Tagging
Web 2.0 Handout Tagging
Tagging
Tips on using tags and tagging for development
What is tagging?
Tagging is the process of assigning online content with keywords or tags. A tag is a form of metadata.1 It is a one-word descriptor or keyword that a user can assign to online content, such as documents, blogs, photos and videos. Tags describe and categorise content and allow it to be found again by searching the Internet using that keyword. Tags are also usually hyperlinks, which if clicked, will show all content tagged with that keyword. Tagging makes it easier to organise and describe information in a manner that is personally meaningful. Tags are chosen according to the personal preferences of the user. While some websites provide existing categories of tags for users to choose from, users can also create their own tags or keywords. A tag cloud or word cloud is a visual list of tags that have been used on a website or blog etc. The tags that are used most often are shown in larger font sizes and/or different colours. Most blogs and social networking websites allow users the option to tag their content e.g. Flickr, Ning and Technorati.
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Tagging is particularly important for media such as photo, video and audio, which unlike text does not have word-searchable content other than a title or short description. The practice of social tagging to share resources with others is quickly becoming a staple of Web 2.0. A collection of online user-generated tags is often referred to as a folksonomy.2 Social bookmarking websites like Delicious allow users to add their own tags to Internet bookmarks to help organise and remember them.3 This is also especially useful for content which cannot be tagged where it has been uploaded. Websites that support tagging will often allow an RSS feed to be generated for a particular tag or set of tags. This RSS feed enables tagged content to be syndicated to other websites or read via a feed reader.4 Geotags are tags that give a geographic location for a piece of content (e.g. a photograph) often using longitude and latitude information. Flickr allows photographs to be geotagged and geotagging is becoming increasingly important especially for use in mash-ups.5
2 See glossary on p.121 for a definition of folksonomies. 3 Internet bookmarks (or Favourites) are stored web
Metadata is a form of data assigned to any piece of data, which allows it to be retrieved. See glossary, p.122 (this issue).
page locations (URLs) that can be retrieved. See Social bookmarking, p.119 (this issue). 4 See also RSS feeds, p.115, this issue. 5 A mash-up is combining data from two or more external online sources. See glossary, p.122 (this issue).
For example, during the Web2forDev conference, participants were encouraged to use the tag Web2forDev to describe any uploaded content related to the event, e.g. blog posts and photos.
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The cover image of this special issue represents some of the more widely-used keywords or tags associated with Web2forDev.
Keep in mind
Some keywords can have several meanings. For example, orange can refer to the colour, the fruit or the telecommunication brand. Be consistent in the way you use tags to identify content related to a particular topic. This enables yourself and others to find information more easily. If you want a community of users to use tags e.g. members of an online social network, provide easy-to-follow guidelines on how to create and use tags as well as a list of popular or specific tags that are used in the specific area of interest. If you are creating tags for a specific topic, event, website or online group to use, decide on your unique tags in advance and make sure people know what they are. This will prevent the need to retag numerous documents later on and ensure that related content can be found more easily by others.
http://technorati.com (for blogs) www.youtube.com (for videos) www.slideshare.net (for presentations) To see an example of how content tagged with a particular keyword (web2fordev) is displayed in Delicious, see e.g.: http://delicious.com/tag/web2for dev To see how content tagged with web2fordev is syndicated on a
website see e.g.: www.web2fordev.net https://twitter.com/web2fordev Create graphical tag (or word) clouds for any text, feed or Delicious users tags: www.wordle.net
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