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According To Lumbera

Popular literature intended for mass markets was seen as challenging serious artistic practice by the local intelligentsia, as writers accommodated their art to publisher and editor demands focused more on sales than aesthetics. Writers adjusted their art to meet publisher and editor interests in maximizing sales rather than aesthetics when creating popular literature for wide audiences. The local intelligentsia viewed this popular literature for mass markets as a threat to serious artistic works.

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John Roasa
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0% found this document useful (0 votes)
39 views1 page

According To Lumbera

Popular literature intended for mass markets was seen as challenging serious artistic practice by the local intelligentsia, as writers accommodated their art to publisher and editor demands focused more on sales than aesthetics. Writers adjusted their art to meet publisher and editor interests in maximizing sales rather than aesthetics when creating popular literature for wide audiences. The local intelligentsia viewed this popular literature for mass markets as a threat to serious artistic works.

Uploaded by

John Roasa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

According to Lumbera, the local intelligentsia noted that "Popular literature as a product
intended for a mass market was seen as a challenge to serious artistic practice, since the writers
accommodated his art to the demands of the publishers and editors who were more interested
in sales than in aesthetics."
- True

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