1

Welcome to E-commerce (EHAD3000D)

Mohammad Ejaz
Building e-ecommerce presence

3
Imagine your e-commerce presence

Some basic questions:

•What is your business?
•Who is your potential customer?
•How are you going to make money?

4
What’s the idea? (The visioning process)
• What you intend to achieve and how
• Communicate defined, focused, and clear vision
• Amazon: become the largest marketplace

• Amoi.no

5
Where’s the money? Business and revenue model

• How will your business

generate revenue?
• Advertising, subscription,
transaction fees,
sales, affiliate revenue
• Bytt.no

6
What and where is the target audience?

• Who is your target audience?

• Where can you best reach them?
• Shein.com (fashion brand of
under 30s)

7
What is the ballpark? Charaterise the market
place
• What are the features of the marketplace?
• Analysing demographics, competitors, suppliers, and
substitute products
• Entry into emerging, growing, and less competitive
maketplace

8
Where is the content coming from?

• Websites display diverse type of content

• The main anchor of attracting, retaining, and
leading to purchase
• Websites entail content: text, graphics, photos, and
videos

9
Know yourself: conduct a SWOT analysis
• A method to analyse, strategise, and comprehend your
business

10
Develop an e-commerce presence map

• Utilisation of online and offline communication

channels
• Make sure a presence where your customers are
engaged
• Website, apps, social media, and offline media

11
Presence map

12
How much will this cost?
• Create a detailed budget for presence
• The costs of hardware, software, and
telecommunications have fallen
• Focus on long term costs for maintenance and
upgradation of site

13
Building e-commerce presence: A systemic
approach

The system development life cycle

System analysis Building the

System design Testing Implementation
planning system

14
System analysis/planning

• What do we want this site/app

to do for business?
• Alignment of technology with
business
• Dinside.dagbladet.no

15
System design: Hardware and software platforms
• Designing different components and their
interaction with one another
• Logical design: displays flow of information and
process functions
• Physical design: defines mode of server and nature
of software

16
Building the system
• Building internal technological capability and organisation
competency was associated with control and ownership
• Hiring of other companies to build and run the site

• Cefalo.com

17
Testing the system

• Limited and restricted access to website

• Obtaining the desired match on different fronts (users,
company, and partners)

• Finn.no

18
Implementation, maintenance, and optimisation
• System checking, maintenance, and testing
• Monitor and adopt the site to changing needs of technology,
business, and market
• It is a costly process that involves resources and
commitment

19
Ethics, law, and e-commerce

20
Understanding ethical, social, and political issues
in e-commerce
• Ethics: principles for defining right or wrong courses
of actions

• Responsibility: individuals, organisations, and

societies are responsible for their actions

21
• Accountability: individuals, organisations, and
societies are accountable for actions
• Liability: recover the cost occurred by actions of
others
• Due process: correct application of law

22
The moral dimensions of an internet society

23
Privacy and information rights

• Privacy: individuals right to be left alone, free from

surveillance
• Information privacy:
1. Control use of information collected about them
Edit, delete, and shape the use of personal information

24
• 2. Right of knowing the nature of information
collected
Obtaining consent before collecting personal
information
• 3. The process of collecting, sharing, and
disseminating should be transparant
• 4. Information should be stored in a secure manner

25
Intellectual property rights

Copyright
Patent Trade
secrets
Trademark

26
Copyrights
• Writings, arts, drawings,
photographs, music, motion
pictures, performances, and
computer programs are
protected (minimum of 70 years)

27
Patents

• Invention of process (method), machine (Robots

and flying taxies), manufacture (Products: gloves
and tables), and composition of matter
(intermixing of chemicals)
• Method must be implemented through technology
(EU Patent Convention)

28
 Trademark

• Any word, name, symbol, device,

or any combination used to
identify and distinguish goods

29
Trade secrets

• Trade secret: others do not know, has commercial

value, and owners have taken steps to protect
• Business procedure, formulas, and service delivery
• Companies intend to protect trade secretes

30
Governance

• Who will control e-commerce?

• Taxation: From april 2021, foreign sellers and online
marketplaces must register, declare and pay VAT on low
value goods (below NOK 3,000) (The Norwegian Tax
Administration, 2021)

31
• Net neutrality: internet service providers treat all
internet traffic equally

32
Public safety and welfare

•Protecting children from pornographic

material
•Protection of public health (cigarettes,
gambling, and drugs)

33