Chapter 3 and 8. Tenth Lecture
Chapter 3 and 8. Tenth Lecture
Mohammad Ejaz
Building e-ecommerce presence
3
Imagine your e-commerce presence
4
What’s the idea? (The visioning process)
• What you intend to achieve and how
• Communicate defined, focused, and clear vision
• Amazon: become the largest marketplace
• Amoi.no
5
Where’s the money? Business and revenue model
6
What and where is the target audience?
7
What is the ballpark? Charaterise the market
place
• What are the features of the marketplace?
• Analysing demographics, competitors, suppliers, and
substitute products
• Entry into emerging, growing, and less competitive
maketplace
8
Where is the content coming from?
9
Know yourself: conduct a SWOT analysis
• A method to analyse, strategise, and comprehend your
business
10
Develop an e-commerce presence map
11
Presence map
12
How much will this cost?
• Create a detailed budget for presence
• The costs of hardware, software, and
telecommunications have fallen
• Focus on long term costs for maintenance and
upgradation of site
13
Building e-commerce presence: A systemic
approach
14
System analysis/planning
15
System design: Hardware and software platforms
• Designing different components and their
interaction with one another
• Logical design: displays flow of information and
process functions
• Physical design: defines mode of server and nature
of software
16
Building the system
• Building internal technological capability and organisation
competency was associated with control and ownership
• Hiring of other companies to build and run the site
• Cefalo.com
17
Testing the system
• Finn.no
18
Implementation, maintenance, and optimisation
• System checking, maintenance, and testing
• Monitor and adopt the site to changing needs of technology,
business, and market
• It is a costly process that involves resources and
commitment
19
Ethics, law, and e-commerce
20
Understanding ethical, social, and political issues
in e-commerce
• Ethics: principles for defining right or wrong courses
of actions
21
• Accountability: individuals, organisations, and
societies are accountable for actions
• Liability: recover the cost occurred by actions of
others
• Due process: correct application of law
22
The moral dimensions of an internet society
23
Privacy and information rights
24
• 2. Right of knowing the nature of information
collected
Obtaining consent before collecting personal
information
• 3. The process of collecting, sharing, and
disseminating should be transparant
• 4. Information should be stored in a secure manner
25
Intellectual property rights
Copyright
Patent Trade
secrets
Trademark
26
Copyrights
• Writings, arts, drawings,
photographs, music, motion
pictures, performances, and
computer programs are
protected (minimum of 70 years)
27
Patents
28
Trademark
29
Trade secrets
30
Governance
31
• Net neutrality: internet service providers treat all
internet traffic equally
32
Public safety and welfare
33