Client Information List of Competitors Social Media Profiles (Links)

Industry/Business Type: www. Facebook

Local/Global? www. Twitter
Company Size www. Linkedin
Customer-Value www. Instagram
Website URL: www. TikTok
www. SnapChat
SEO Goals: S.M.A.R.T Goals mean: www. Reddit
Organic traffic (people who find your site through a search) Specific www. Quora
Conversions (signups for newsletters, purchases, subscribers, contacts) Measurable www. Google My Business
Impressions (how often your site shows up in searches) Achievable www. YouTube
Bounce rate (how many visitors land on your site and leave without exploring further tRealistic www. Pinterest
Backlinks (how many sources link to your content) Time-Bound www. VK
Social media activity www. Tumblr
Click-through rate (how many people find your site and click on it) www. Email database?
www. Podcast?
Before starting SEO Campaign, ask client for next brand assets access:
- Google Search Console
- Google Analytics
- Google AdWords
- Company email (contact)
- Access to CMS (Website)
- Access to log-files (Technical SEO)
SEO FACTORS / Audit / Roadmap / Strategy
SEO Tasks (Crawling/Index/Visibility) Update/Finished Notes/Status Tools Link Last time update
Check and Setup Google Analytics? gachecker.com 00:01am 01.January 2021. Updated
Google Analytics duplication check? GA Debug Extension
Check and Setup Google Search Console? Google Search Console
Crawl Budget Rate/ Frequency? (Google Search Console) Google Search Console
Are there any Google Search Console errors? Google Search Console
Any manual actions in Google Search Console? Google Search Console
Check and Setup Bing Webmaster Tools? Bing Webmaster Tools
Google cache analysis (Last index) cache:' in browser
Is there a sitemap.xml file? (last submit to GSC Date?) Sitemap Check
Is there a discrepancy between indexed pages in Google and Sitemap? Check Sitemap in GSC and site:in Google
Are any invalid pages in the sitemap? Screaming Frog
Are there any negative search results for the brand? Google / Visual /
Are there any negative Google Autosuggest? Google / Visual
Has your website ever been penalized by Google?
When was the last time your website was redesigned?
Where is the website hosted?
Does the business have any certifications, specialities or anything noteworthy?
Has the business received any awards?
Does the business service any well-known brands?
What is the average value of a sale?
What is the lifetime value of a customer?
How much revenue should the website generate each month?
Voice SEO?
Core Web Vitals? Becoming Rank Factor in May 2021.
Domain SEO Update/Finished Notes/Status Tools Link Last time update
Domain Use Country TLD Extension?
Do you want this domain to target broad, specific, or keywords?
Are you going to be using this domain for a local SEO project?
Are you going to be using this domain for a business project?
Using the domain for a blog?
Avoid numbers & hyphens
Domain Age webconfs.com/web-tools/domain-age-tool/
Domain Authority 0-100
Check domain history SEMRush / Wayback Machine
Does the site use Subdomains? Most Crawling Tools
Spammy domains/Spam score? Ahrefs
Domain history?
How to check domain? (Use WHOIS) https://uk.godaddy.com/whois
Benchmark SEO Update/Finished Notes/Status Tools Link Last time update
Total Pages Indexed in Google (amount) (Coverage in GSC same) Site: in Browser
Total Number of Backlinks Ahrefs
Total Number of Linking Root Domains Ahrefs
Total Number of Organic Keywords GSC / Ahrefs / SEMRush
20-50 Top Keyword Positions GSC / Ahrefs / SEMRush
Time spent on site (Google Analytics)
How many daily/monthly users on website? (Google Analytics)
COMPETITION Research/ANALYSIS SEO Update/Finished Notes/Status Tools Link Last time update
Top 3-5-10 competitors identified? Client / SEMRush / Ahrefs
Has the competition been benchmarked? Visual / Export
Competitor top 5-10-30 keywords Visual / Export
Competitor average search positions Visual / Export
Top ranking keywords Visual / Export
Competitor Content Analysis Ahrefs Content Explorer
Research Market/Platforms (Countries and Social Media Platforms)
SITE ARCHITECTURE SEO Update/Finished Notes/Status Tools Link Last time update
Site protocol checks (SSL) (HTTP / HTTPS)? Most Crawling Tools
Pagination checks Screaming Frog
Canonical checks Screaming Frog
Print version Noindexed? Visual
Has Internal Linking been classified on primary pages? Screaming Frog / SEMRush
Site Visualisation Checks Screaming Frog / Sitebulb
Internal redirects Screaming Frog
Redirect chains & Redirect loops Screaming Frog
Are pages being correctly blocked by Robots.txt? Visual
Are pages being correctly blocked by Meta Robots? Screaming Frog
Site Structure & Silo Use Screaming Frog / Sitebulb
Category Use (ecomm) Visual
URL naming convention - is this well optimised? Most Crawling Tools
Error 5xx?
Error Pages (404) Screaming Frog
Are Tag Pages being used? Most Crawling Tools
Is the site using a crumb trail? Visual
Is primary navigation easy to use? Visual / UX
Footer navigation checks? Visual
Is all good content under 4 clicks from home? Most Crawling Tools
Menu setup and use Visual
Is an HTML Sitemap in use? Visual / Screaming Frog
Robots.txt present? Visual
Robots.txt review Visual / SC
TECHNICAL SEO CHECKS Update/Finished Notes/Status Tools Link Last time update
HTTP URL's? Most Crawling Tools
Mixed Content? Most Crawling Tools
Form URL insecure? Most Crawling Tools
Form on HTTP URL? Most Crawling Tools
Unsafe Cross-Origin Links? Most Crawling Tools
Protocol-Relative Resource Links? Most Crawling Tools
Missing HSTS Header? Most Crawling Tools
Missing Content Security Policy Header? Most Crawling Tools
Missing X-Content-Type-Options Header? Most Crawling Tools
Missing X-Frame-Options Header? Most Crawling Tools
Missing Secure Referrer-Policy Header? Most Crawling Tools
Bad Content Type? Most Crawling Tools
Do all pages redirect from HTTP to HTTPS correctly? Most Crawling Tools
Is an HSTS policy in place? securityheaders.com
Does the site carry a Favicon? Visual
Site Uptime (24/7 online website?) uptimerobot.com
Broken / Redirected Internal Links Most Crawling Tools
Broken / Redirected External Links Most Crawling Tools
Javascript Use Screaming Frog / Visual
Are Dynamic Pages being served correctly? Most Crawling Tools
Does the site have open dynamic pages that can be blocked? From Crawl Data
Malware & Security Checks sitecheck.sucuri.net
Blacklist check mxtoolbox.com & ultratools.com/tools/spamDBLookup
Site Speed Checks webpagetest.org / GTMetrix
Structured Data & Schema Use (Rich Snippet)? Google Testing Tool / SC
Are there any Chrome Console Errors? Chrome Inspect
Is CSS being minified? seositecheckup.com/tools/css-minification-test
Is Inline CSS being used? Visual
Are there any canonical errors? Most Crawling Tools
Are all ads and affiliate links nofollowed? Most Crawling Tools
Server location by IP iplocation.net
Check all sites on webserver (shared hosting or no?) viewdns.info/reverseip/
Do any pages have more than 100 external links? Most Crawling Tools
What platform is the site built on? builtwith.com
Does the platform come with known restrictions? Research
Is a CDN in use? builtwith.com
Is the .htaccess file configured correctly? Visual
Can the site be crawled and used without Javascript on? Chrome Web Developer Exension
Are any pages being duplicated due to poor architecture? Siteliner, https://www.copyscape.com
Image Optimisation SEO Update/Finished Notes/Status Tools Link Last time update
How many images are used sitewide? Most Crawling Tools
Visual Search is getting popular in 2021. (Optimise images) Most Crawling Tools
Are ALT tags being regularly used? Most Crawling Tools
Are images named sympathetically? Most Crawling Tools
Are there any dead images? Most Crawling Tools
Are there any images in excess of 100Kb? Most Crawling Tools
Mobile Audit SEO Update/Finished Notes/Status Tools Link Last time update
Responsive check Mobile Google / responsinator.com
Mobile Page Size webpagetest.org
Popups/Interstitials/Live-Chat Visual
Image use Mobile Visual / webpagetest.org
Image optimisation Mobile webpagetest.org
Image resizing Mobile webpagetest.org
Search console errors Mobile GSC
AMP Check Screaming Frog / SC / validator.ampproject.org
Mobile UX issues (see UX) Visual / Hotjar / Yandex Metrica
Mobile Navigation (Menu) Visual
Use of video on mobile Visual
Are buttons and links easy to click? Visual / GSC
Is the Favicon being displayed in mobile SERPs? Visual
Parity checks - Content, Meta & Directives the same as desktop? SF - 2 Crawls + Export
PAGE LEVEL & ELEMENT ANALYSIS SEO Update/Finished Notes/Status Tools Link Last time update
Are any Deprecated HTML Tags being used? seositecheckup.com/tools/deprecated-html-tags-test
HTML Validation validator.w3.org
Accessibility Checks https://www.webaccessibility.com/
PAGE TITLES SEO Update/Finished Notes/Status Tools Link Last time update
-- Are all page titles under 65 characters? (570 pixels) Most Crawling Tools
-- Are any Page Titles under 30 characters? Most Crawling Tools
-- Are any page titles being duplicated without canonical/pagination? Most Crawling Tools
-- Any signs of keyword cannibalisation? Most Crawling Tools
-- Is the primary keyword/phrase close to the start? Most Crawling Tools / Visual
-- Are page titles descriptive of the page content? Most Crawling Tools / Visual
-- Are any page titles missing? Most Crawling Tools
META DESCRIPTIONS SEO Update/Finished Notes/Status Tools Link Last time update
-- Are all Meta Descriptions unique and descriptive? Most Crawling Tools
-- Are any Meta Descriptions missing? Most Crawling Tools
-- Are any Meta Descriptions being duplicated without canonical/pagination? Most Crawling Tools
-- Are any Meta Descriptions below 70 characters? Most Crawling Tools
Are Meta Keywords in use? Most Crawling Tools
Are there any redirects other than 301? Most Crawling Tools
Are there too many ads on any pages? Visual
Does the site carry clear Call to Actions? Visual
Does each page have a clear H1 tag? Most Crawling Tools
Are H2's being used across the site? Most Crawling Tools
Is the site W3C Compliant? validator.w3.org
Does site:brand show expected sitelinks? Google / Visual
Is the site using a Cookie Acceptance notice? Visual
KEYWORD ANALYSIS SEO Update/Finished Notes/Status Tools Link Last time update
Site keyword research for Benchmarks Most Keyword Tools
Brand search - Does homepage come up #1 when searched? Google /Visual
Primary homepage term Site
Is a keyword strategy in place? Client / Research
Is there evidence of keyword duplication or overuse? Most Crawling Tools
Are keywords in Page Titles? Most Crawling Tools
Are keywords in H1? Most Crawling Tools
Are keywords in H2? Most Crawling Tools
Are keywords in Meta Description? Most Crawling Tools
Are keywords in the main page document? Most Crawling Tools
Keyword Density % (from 3% to 7% ideal on 2200 words post) Manual
CONTENT AUDIT (On-Site SEO) Update/Finished Notes/Status Tools Link Last time update
Content Checklist? (Copywriting)
Are all fonts large enough to read clearly? (min 14pix) Visual
Are hyperlinks clear? (anchor text) Visual
Eliminate Poison Anchor Text (Pharmacy keywords, lottery, free win are often signs
of spam or a hacked site) Manual
Could font colour be considered too light? Visual
Are there clear primary and supplementary content types? Visual
Is content Evergreen or Fresh? Visual
Are there any thin pages? <200 words of content? Most Crawling Tools
Does the site carry an up to date Privacy Policy? Most Crawling Tools
Is there any duplicate content internally? Siteliner, https://www.copyscape.com
Is there any duplicate content externally? Siteliner, https://www.copyscape.com
Is any content scraped from external sources? Siteliner
Is the contact page easy to find and use? Visual
Content Gap Analysis Ahrefs
Copy and classification checks uclassify.com/browse
Has page grammar been checked? Grammarly
Has page spelling been checked? Checkdog / Grammarly
Use Bullets and Numbered Lists (Schema) Manual
Make addresses and phone numbers clickable Manual
USER EXPERIENCE (UX) Update/Finished Notes/Status Tools Link Last time update
Site video use Visual
Homepage check Visual
Internal page checks Visual
Contact page check Visual
404 page check Visual
Category Pages (ecomm) Visual
Mobile UX Priorities Visual
Review live site usage Hotjar / Yandex Metrica
BACKLINKS & ANALYSIS Update/Finished Notes/Status Tools Link Last time update
Backlink health & Score & DA & TrustFlow Ahrefs
Has disavow file been created? GSC
Has disavow file been checked? Visual / Ahrefs
Anchor Text Use? Ahrefs
Backlinks lost? Ahrefs
Broken Backlinks? Ahrefs
Are there large number of backlinks from 1 domain or more? Ahrefs
Building out social media profiles to promote links that have been built
Backlink Strategy?
INTERNATIONALISATION Update/Finished Notes/Status Tools Link Last time update
Does the site have an international audience? Client / Research
Is the site using rel="alternate" hreflang="x" ? Most Crawling Tools
Is the site being translated without errors? Visual
Is the site using an international URL structure? Most Crawling Tools
Are the correct localised web pages being used? flang.dejanseo.com.au / Research / Client
Does the site have backlinks from target countries? Ahrefs
Is the site Multilingual, Multiregional or both? Client / Research
Does the site location need to be setup in Search Console? GSC
Checks from international locations Browseo & International IP's
LOCAL SEO AUDIT Update/Finished Notes/Status Tools Link Last time update
How many locations does the business have?
Is there a Google MyBusiness listing? (verified) Google My Business
Check listings on all major directories Use -site:"website.com" + Name, address, or phone number. Manual
Create or Claim Bing Listing Less important but still often overlooked. Bing Places
Create/Claim Yelp listing Also, not as important as Google but still neccesary. Yelp
Does the site need and gain traffic from local audiences? Client / Research
Are local titles tags being used? Most Crawling Tools
Google My Business 100% Profile Complete?
Is there a consistent NAP across the site and external sites Name, address, and phone number should be consistent. Visual / Ahrefs
Is local structured data being used? Visual
Is the site listed in reputable business directories? Research / Ahrefs
Does the site have local citations? Research / Ahrefs
Does the site carry good local content? Visual
Does the site have too many thin content local pages? Most Crawling Tools
Reply on all-Reviews/Comments? Manual
NEGATIVE PRACTICE CHECK (Black-Hat SEO Methods) Update/Finished Notes/Status Tools Link Last time update
Guest Posting Networks (PBN)
Link Farms, Link Wheels or Link Networks
Hidden Text or Links Crawling Tools & Research
Cloaking duplichecker.com/cloaking-checker.php
Doorway pages Most Crawling Tools
Meta Refresh Screaming Frog
Javascript redirection Screaming Frog
Link Manipulation (including buying links) Ahrefs / Research
Is Flash being used? Screaming Frog
Are iFrames in use? Screaming Frog
Content Automation
Keyword Stuffing
Reporting a Competitor (or Negative SEO)
Sneaky Redirects
Link Schemes
Article Spinning
Rich Snippet Markup Spam
Automated Queries to Google
Creating pages, subdomains, or domains with duplicate content
Pages with malicious behavior, such as phishing, viruses, trojans, and other malware
 Tools Free/Paid Link
AnswerThePublic Free https://answerthepublic.com/
Google Keyword Planner Free
https://ads.google.com/home/tools/keyword-planner/
Ahrefs Paid https://ahrefs.com/keyword-generator
Google Trends Free https://trends.google.com/trends/
Reddit Keyword Research https://www.highervisibility.com/free-seo-tools/keyworddit/
Free
Google AlsoAskedPeople Free https://alsoasked.com/
SEOStack Keyword Tool (Chrome Extension)
https://chrome.google.com/webstore/detail/seostack-keyword-tool/labjajhkfjfncpiddbgdimcaldgeog
Free
Keywords Everywhere (Chrome Extension) Free/Paid https://keywordseverywhere.com/
Yoast SEO (WordPress Plugin) Free/Paidhttps://yoast.com/wordpress/plugins/seo/
Google Structured Data Test Tool https://search.google.com/structured-data/testing-tool/u/0/
Free
Siteliner Free http://www.siteliner.com
Copyscape Free https://www.copyscape.com/
Ahrefs Paid https://ahrefs.com/backlink-checker
Hunter. io Free/Paid https://hunter.io/
Check my Links (Chrome Extension) https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-
Free/Paid
Scraper https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
Free/Paid
Google Search Console Free https://search.google.com/search-console/about
ScreamingFrog Free/Paid https://www.screamingfrog.co.uk/
CDN Free/Paid https://www.cloudflare.com/
GTMetrix Free/Paid https://gtmetrix.com/
Google Mobile-Friendly Test Free https://search.google.com/test/mobile-friendly
Smush (WordPress Plugin) for Images Free/Paid
https://wordpress.org/plugins/wp-smushit/
WhereGoes (Redirect Check) Free https://wheregoes.com/
Robotx.txt Generator Freehttps://en.ryte.com/free-tools/robots-txt-generator/
ChromeDevTools (Chrome Extension) Free
https://developers.google.com/web/tools/chrome-devtools/
Spam Url (Disavow Tool) Free http://disavow.it/
Href Tag Generator https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
Free
Google Penalty Free
https://feinternational.com/website-penalty-indicator/
Local Search Result Checker Free
https://www.brightlocal.com/local-search-results-checker/
Mobile SERP Test Free https://mobilemoxie.com/tools/mobile-serp-test/
Google Analytics Free https://analytics.google.com/analytics/web/
Google Data Studio Free
https://datastudio.google.com/u/0/navigation/reporting
Google My Business Free https://www.google.com/intl/sr_rs/business/
Google My Business Review-Link Instant Free
https://whitespark.ca/google-review-link-generator/
Local Citation Finder Free/Paid
https://whitespark.ca/local-citation-finder/
Wayback Machine Free https://archive.org/web/
Google Alert Free https://www.google.com/alerts
Google Tag Manager Free https://tagmanager.google.com/
Google Ads Free https://ads.google.com/intl/sr_rs/home/
Google Drive (cloud-storage) Free/Paid https://www.google.com/drive/
Google AMP Test/Check Free https://search.google.com/test/amp
Google Research Free https://shopping.thinkwithgoogle.com
Moz Free/Paid https://moz.com/
SemRush Paid https://www.semrush.com/
Bing Webmaster Free https://www.bing.com/toolbox/webmaster
List of SEO Tools Bonus Free https://smallseotools.com/
BuzzSummo Free/Paid https://buzzsumo.com/
Website Build? Free https://www.wappalyzer.com/
SEO Power Suite Free/Paid https://www.seopowersuite.com/
ScarepeBox Free/Paid http://www.scrapebox.com/
 Category
Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
On-Page SEO Tools
On-Page SEO Tools
On-Page SEO Tools
On-Page SEO Tools
Link Building Tools
Link Building Tools
Link Building Tools
Link Building Tools
Technical SEO Tools (Index-crawl)
Technical SEO Tools (Index-crawl)
Technical SEO Tools
Technical SEO Tools
Technical SEO Tools
Technical SEO Tools
Technical SEO Tools
Technical SEO Tools (Index-crawl)
Technical SEO Tools
Technical SEO Tools
Technical SEO Tools
Technical SEO Tools
Rank-Checking Tools
Rank-Checking Tools
Analytics Tools
Analytics Tools
Local SEO Tools
Local SEO Tools
Local SEO Tools
Other SEO Tools
Other SEO Tools
A/B Testing
SEM/PPC
Storage
 Mobile SEO
Research
SaaS SEO Tool
SaaS SEO Tool
Bing / Engine
SaaS SEO Tool
Content Research
Check Website Technology
All in One
Outreach SEO
 Note
These tools help you discover the topics your audience is searching for.
Google Keyword Planner is Google’s keyword research tool. Use it to generate keyword ideas based on up to ten seed keywords, or from a

Google Trends shows the popularity of a topic over time. Use it to catch and capitalize on trending topics, and avoid creating content abo

Find duplicate Content

Find duplicate Content

Hunter.io finds email addresses associated with a website. It’s free up to 50 requests per month. You can also use the tool to find the ema

Scraper is a Chrome Extension that allows you to scrape data from any web page. It can be used for a variety of purposes, e.g., scraping l
Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your w
Screaming Frog is a desktop-based website crawler. It’s one of the most popular tools available for analyzing and auditing technical and o
Cloudflare is a free global CDN. Not only can it speed up your site, but it can also protect it from malicious attacks.
GTMetrix analyzes the loading speed of your web pages. Alongside the performance score, it also shows actionable recommendations to m
Google’s Mobile-Friendly Test checks how easily a visitor can use your page on a mobile device. It also identifies specific mobile-usability

Where Goes? is a simple tool for checking redirect paths for any URL.
Robots.txt Generator creates a properly-formatted robots.txt file in seconds.
Chrome DevTools is Chrome’s built-in web page debugging tool. Use it to debug page speed issues, improve web page rendering perform
Negative Search Results
Generate hreflang tags to specify the language and geographical targeting of a webpage. Just add your desired URLs, select your target c

BrightLocal’s Local Search Results Checker shows you search results from any location—down to the city, town, or even ZIP level.
MobileMoxie’s SERPerator tool allows you to check your mobile rankings in any location, right down to an address, city, state, or zip code
Google Analytics is quite likely the most popular analytics tool out there. It gives you a whole range of data, which you can use to improve
Google Data Studio lets you create interactive dashboards and reports. It integrates with Google’s suite of tools, which makes it easy to m
Google My Business lets you manage how your business appears in Google Search and Maps.
Whitespark’s Google Business Review Link Generator creates a shareable link that lets customers review your business with one click.
Whitespark’s Local Citation Finder helps find NAP citation opportunities for your business.
Archive.org’s Wayback Machine shows how pages looked in the past. This is useful for a variety of tasks. For example, if you’re doing bro
Google Alerts lets you monitor mentions of your name or business online. You can also use it to monitor your competitors.
Desktop Software
Desktop Software
plugins, and so on.

dead page so you can replicate it.

SEO TERMS AND DEFINITIONS
We know learning all the ins and outs of SEO vocabulary and jargon can feel like learning another language. To help you get a handle on
want to bookmark this page for future reference!
Chapter 1: SEO 101
10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format.
Black hat: Search engine optimization practices that violate Google’s quality guidelines.
Crawling: The process by which search engines discover your web pages.
De-indexed: Refers to a page or group of pages being removed from Google’s index.
Featured snippets: Organic answer boxes that appear at the top of SERPs for certain queries.
Google My Business listing: A free listing available to local businesses.
Image carousels: Image results in some SERPs that are scrollable from left to right.
Indexing: The storing and organizing of content found during crawling.
Intent: In the context of SEO, intent refers to what users really want from the words they typed into the search bar.
KPI: A “key performance indicator” is a measurable value that indicates how well an activity is achieving a goal.
Local pack: A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.”
Organic: Earned placement in search results, as opposed to paid advertisements.
People Also Ask boxes: A box in some SERPs featuring a list of questions related to the query and their answers.
Query: Words typed into the search bar.
Ranking: Ordering search results by relevance to the query.
Search engine: An information retrieval program that searches for items in a database that match the request input by the user. Example
SERP features: Results displayed in a non-standard format.
SERP: Stands for “search engine results page” — the page you see after conducting a search.
Traffic: Visits to a website.
URL: Uniform Resource Locators are the locations or addresses for individual pieces of content on the web.
Webmaster guidelines: Guidelines published by search engines like Google and Bing for the purpose of helping site owners create conten
White hat: Search engine optimization practices that comply with Google’s quality guidelines.
Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking
2xx status codes: A class of status codes that indicate the request for a page has succeeded.
4xx status codes: A class of status codes that indicate the request for a page resulted in error.
5xx status codes: A class of status codes that indicate the server’s inability to perform the request.
Advanced search operators: Special characters and commands you can type into the search bar to further specify your query.
Algorithms: A process or formula by which stored information is retrieved and ordered in meaningful ways.
Backlinks: Or "inbound links" are links from other websites that point to your website.
Bots: Also known as “crawlers” or “spiders,” these are what scour the Internet to find content.
Caching: A saved version of your web page.
Caffeine: Google’s web indexing system. Caffeine is the index, or collection of web content, whereas Googlebot is the crawler that goes ou
Citations: Also known as a “business listing,” a citation is a web-based reference to a local business' name, address, and phone number (N
Cloaking: Showing different content to search engines than you show to human visitors.
Crawl budget: The average number of pages a search engine bot will crawl on your site
Crawler directives: Instructions to the crawler regarding what you want it to crawl and index on your site.
Distance: In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the
Engagement: Data that represents how searchers interact with your site from search results.
Google Quality Guidelines: Published guidelines from Google detailing tactics that are forbidden because they are malicious and/or intend
Google Search Console: A free program provided by Google that allows site owners to monitor how their site is doing in search.
HTML: Hypertext markup language is the language used to create web pages.
Index Coverage report: A report in Google Search Console that shows you the indexation status of your site’s pages.
Index: A huge database of all the content search engine crawlers have discovered and deem good enough to serve up to searchers.
Internal links: Links on your own site that point to your other pages on the same site.
JavaScript: A programming language that adds dynamic elements to static web pages.
Login forms: Refers to pages that require login authentication before a visitor can access the content.
Manual penalty: Refers to a Google “Manual Action” where a human reviewer has determined certain pages on your site violate Google’s
Meta robots tag: Pieces of code that provide crawlers instructions for how to crawl or index web page content.
Navigation: A list of links that help visitors navigate to other pages on your site. Often, these appear in a list at the top of your website (“t
NoIndex tag: A meta tag that instructions a search engine not to index the page it’s on.
PageRank: A component of Google's core algorithm. It is a link analysis program that estimates the importance of a web page by measuri
Personalization: Refers to the way a search engine will modify a person’s results on factors unique to them, such as their location and sea
Prominence: In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world.
RankBrain: the machine learning component of Google’s core algorithm that adjusts ranking by promoting the most relevant, helpful resu
Relevance: In the context of the local pack, relevance is how well a local business matches what the searcher is looking for
Robots.txt: Files that suggest which parts of your site search engines should and shouldn't crawl.
Search forms: Refers to search functions or search bars on a website that help users find pages on that website.
Search Quality Rater Guidelines: Guidelines for human raters that work for Google to determine the quality of real web pages.
Sitemap: A list of URLs on your site that crawlers can use to discover and index your content.
Spammy tactics: Like “black hat,” spammy tactics are those that violate search engine quality guidelines.
URL folders: Sections of a website occurring after the TLD (“.com”), separated by slashes (“/”). For example, in “moz.com/blog” we could
URL parameters: Information following a question mark that is appended to a URL to change the page’s content (active parameter) or tra
X-robots-tag: Like meta robots tags, this tag provides crawlers instructions for how to crawl or index web page content.
Chapter 3: Keyword Research
Ambiguous intent: Refers to a search phrase where the goal of the searcher is unclear and requires further specification.
Commercial investigation queries: A query in which the searcher wants to compare products to find the one that best suits them.
Informational queries: A query in which the searcher is looking for information, such as the answer to a question.
Keyword Difficulty: At Moz, Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank th
Keyword Explorer: A Moz tool for in-depth keyword research and discovery.
Local queries: A query in which the searcher is looking for something in a specific location, such as “coffee shops near me” or “gyms in B
Long-tail keywords: Longer queries, typically those containing more than three words. Indicative of their length, they are often more spec
Navigational queries: A query in which the searcher is trying to get to a certain location, such as the Moz blog (query = “Moz blog”).
Regional keywords: Refers to keywords unique to a specific locale. Use Google Trends, for example, to see whether “pop” or “soda” is the
Search volume: The number of times a keyword was searched. Many keyword research tools show an estimated monthly search volume.
Seasonal trends: Refers to the popularity of keywords over time, such as “Halloween costumes” being most popular the week before Octo
Seed keywords: The term we use to describe the primary words that describe the product or service you provide.
Transactional queries: The searcher wants to take an action, such as buy something. If keyword types sat in the marketing funnel, transac
Chapter 4: On-Site Optimization
Alt text: Alternative text is the text in HTML code that describes the images on web pages.
Anchor text: The text with which you link to pages.
Auto-generated content: Content that is created programmatically, not written by humans.
Duplicate content: Content that is shared between domains or between multiple pages of a single domain.
Geographic modifiers: Terms that describe a physical location or service area. For example, “pizza” is not geo-modified, but “pizza in Sea
Header tags: An HTML element used to designate headings on your page.
Image compression: The act of speeding up web pages by making image file sizes smaller without degrading the image’s quality.
Image sitemap: A sitemap containing only the image URLs on a website.
Keyword stuffing: A spammy tactic involving the overuse of important keywords and their variants in your content and links.
Link accessibility: The ease with which a link can be found by human visitors or crawlers.
Link equity: The value or authority a link can pass to its destination.
Link volume: The quantity of links on a page.
Local business schema: Structured data markup placed on a web page that helps search engines understand information about a busines
Meta descriptions: HTML elements that describe the contents of the page that they’re on. Google sometimes uses these as the description
Panda: A Google algorithm update that targeted low-quality content.
Protocol: The “http” or “https” preceding your domain name. This governs how data is relayed between the server and browser.
Redirection: When a URL is moved from one location to another. Most often, redirection is permanent (301 redirect).
Rel=canonical: A tag that allows site owners to tell Google which version of a web page is the original and which are the duplicates.
Scraped content: Taking content from websites that you do not own and republishing it without permission on your own site.
SSL certificate: A “Secure Sockets Layer” is used to encrypt data passed between the web server and browser of the searcher.
Thumbnails: Image thumbnails are a smaller version of a larger image.
Title tag: An HTML element that specifies the title of a web page.
Chapter 5: Technical Optimization
AMP: Often described as “diet HTML,” accelerated mobile pages (AMP) are designed to make the viewing experience lightning fast for m
Async: Short for “asynchronous,” async means that the browser doesn’t have to wait for a task to finish before moving onto the next one w
Browser: A web browser, like Chrome or Firefox, is software that allows you to access information on the web. When you make a request
Bundling: To combine multiple resources into a single resource.
ccTLD: Short for “country code top level domain,” ccTLD refers to domains associated with countries. For example, .ru is the recognized
Client-side & server-side rendering: Client-side and server-side rendering refer to where the code runs. Client-side means the file is execu
Critical rendering path: The sequence of steps a browser goes through to convert HTML, CSS and JavaScript into a viewable web page.
CSS: A Cascading Style Sheet (CSS) is the code that makes a website look a certain way (ex: fonts and colors).
DNS: A Domain Name Server (DNS) allows domain names (ex: “moz.com”) to be linked to IP addresses (ex: “127.0.0.1”). DNS essentially
DOM: The Document Object Model (DOM) is the structure of an HTML document — it defines how that document can be accessed and ch
Domain name registrar: A company that manages the reservation of internet domain names. Example: GoDaddy.
Faceted navigation: Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visito
Fetch and Render tool: A tool available in Google Search Console that allows you to see a web page how Google sees it.
File compression: The process of encoding information using fewer bits; reducing the size of the file. There are many different compressio
Hreflang: A tag that indicates to Google which language the content is in. This helps Google serve the appropriate language version of yo
IP address: An internet protocol (IP) address is a string of numbers that’s unique to each specific website. We assign domain names to IP
JSON-LD: JavaScript Object Notation for Linked Data (JSON-LD) is a format for structuring your data. For example, schema.org can be im
Lazy loading: A way of deferring the loading of an object until it’s needed. This method is often used to improve page speed.
Minification: To minify something means to remove as many unnecessary characters from the source code as possible without altering fu
Mobile-first indexing: Google began progressively moving websites over to mobile first indexing in 2018. This change means that Google
Pagination: A website owner can opt to split a page into multiple parts in a sequence, similar to pages in the book. This can be especially
Programming language: Writing instructions in a way a computer can understand. For example, JavaScript is a programming language th
Rendering: The process of a browser turning a website’s code into a viewable page.
Render-blocking scripts: A script that forces your browser to wait to be fetched before the page can be rendered. Render-blocking scripts
Responsive design: Google’s preferred design pattern for mobile-friendly websites, responsive design allows the website to adapt to fit wh
Rich snippet: A snippet is the title and description preview that Google and other search engines show of URLs on its results page. A “rich
Schema.org: Code that “wraps around” elements of your web page to provide additional information about it to the search engine. Data u
SRCSET: Like responsive design for images, SRCSET indicates which version of the image to show for different situations.
Structured Data: Another way to say “organized” data (as opposed to unorganized). Schema.org is a way to structure your data, for exam
Chapter 6: Link Building & Establishing Authority
10x content: Coined by Rand Fishkin to describe content that is “10x better” than anything else on the web for that same topic.
Amplification: Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influe
DA: Domain Authority (DA) is a Moz metric used to predict a domain’s ranking ability; best used as a comparative metric (ex: comparing a
Deindexed: When a URL, section of URLs, or an entire domain has been removed from a search engine index. This can happen for a numb
Directory links: “Directory” in the context of local SEO is an aggregate list of local businesses, usually including each business’s name, ad
Editorial links: When links are earned naturally and given out of an author’s own volition (rather than paid for or coerced), they are consi
Fresh Web Explorer: A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name.
Follow: The default state of a link, “follow” links pass PageRank.
Google Analytics: A free (with an option to pay for upgraded features) tool that helps website owners get insight into how people are enga
Google search operators: Special text that can be appended to your query to further specify what types of results you’re looking for. For e
Guest blogging: Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication
Link building: While “building” sounds like this activity involves creating links to your website yourself, link building actually describes th
Link exchange: Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics. Excessive link exchan
Link Explorer: Moz’s tool for link discovery and analysis.
Link profile: A term used to describe all the inbound links to a select domain, subdomain, or URL.
Linked unstructured citations: References to a business’ complete or partial contact information on a non-directory platform (like online n
MozBar: A plugin available for the Chrome browser that allows you to easily view metrics for the selected page, like DA, PA, title tag, and
NoFollow: Links marked up with rel=”nofollow” do not pass PageRank. Google encourages the use of these in some situations, like when
PA: Similar to DA, Page Authority (PA) predicts an individual page’s ranking ability.
Purchased links: Exchanging money, or something else of value, for a link. If a link is purchased, it constitutes an advertisement and shou
Qualified traffic: When traffic is “qualified,” it usually means that the visit is relevant to the intended topic of the page, and therefore the
Referral Traffic: Traffic sent to a website from another website. For example, if your website is receiving visits from people clicking on yo
Resource pages: Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites.
Sentiment: How people feel about your brand.
Spam Score: A Moz metric used to quantify a domain’s relative risk of penalization by using a series of flags that are highly correlated wi
Unnatural links: Google describes unnatural links as “creating links that weren’t editorially placed or vouched for by the site’s owner on a
Chapter 7: Measuring, Prioritizing, & Executing SEO
API: An application programming interface (API) allows for the creation of applications by accessing the features or data of another servi
Bounce rate: The percentage of total visits that did not result in a secondary action on your site. For example, if someone visited your hom
Channel: The different vehicles by which you can get attention and acquire traffic, such as organic search and social media.
Click-through rate: The ratio of impressions to clicks on your URLs.
Conversion rate: The ratio of visits to conversions. Conversion rate answers how many of my website visitors are filling out my forms, call
Qualified lead: If you use your website to encourage potential customers to contact you via phone call or form, a “lead” is every contact y
Google Analytics goals: What actions are you hoping people take on your website? Whatever your answer, you can set those up as goals in
Google Tag Manager: A single hub for managing multiple website tracking codes.
Googlebot / Bingbot: How major search engines like Google and Bing crawl the web; their “crawlers” or “spiders.”
Kanban: A scheduling system.
Pages per session: Also referred to as “page depth,” pages per session describes the average number of pages people view of your websit
Page speed: Page speed is made up of a number of equally important qualities, such as first contentful/meaningful paint and time to inter
Pruning: In an SEO context, pruning typically refers to removing low-quality pages in order to increase the quality of the site overall.
Scroll depth: A method of tracking how far visitors are scrolling down your pages.
Scrum board: A method of keeping track of tasks that need to be completed to accomplish a larger goal.
Search traffic: Visits sent to your websites from search engines like Google.
Time on page: The amount of time someone spent on your page before clicking to the next page. Because Google Analytics tracks time on
UTM code: An urchin tracking module (UTM) is a simple code that you can append to the end of your URL to track additional details abou
y rendered state.

rt a clothing page by price: low to high, or filter the page to view only size: small.
age falls in the greater sequence. These tags help Google understand that the pages should have consolidated link properties and that searchers should

ured data markup, like review markup displaying as rating stars next to those URLs in the search results.

iolates Google’s guidelines: “low-quality directory or bookmark site links.”

hannels your visitors are coming from, and conversion reports that show the rate at which people are completing goals (ex: form fills) on your website.

e-scale guest posting campaigns with keyword-rich anchor text links are a violation of Google’s quality guidelines.

he owners of said sites to see if they would include a link to your website on their page.
of becoming paying customers.
perties and that searchers should be sent to the first page in the sequence.

(ex: form fills) on your website.

SEO vs PPC:
-SEO is all about ranking on the organic (or natural) results on a search engine results page (SERP).
-To succeed at driving increased visibility from SEO, it is important to understand how to properly optimize your website. You need to ens

With more than 200 ranking factors used by Google's Algorithm

The Pros of SEO

But just what are the main advantages of SEO that you need to know about when figuring out where to invest your marketing budget?

Organic SEO can be one of the most cost-effective ways of improving your site's visibility and can place you right in front of your target c
Organic clicks are free, and won't cost you a cent. Of course, it takes investment in time and resources but there are no 'click' costs, as th
Once you've achieved strong rankings from an SEO strategy, you can expect to see sustained results. Your business is showing to potenti
Organic SEO usually means more stability. Your rankings should remain relatively consistent if you optimize your site in the right way. PP
When it comes to running ads, you're going to be more inclined to spend your budget on middle- or bottom-of-the-funnel keywords to driv
In most cases, SEO is a more cost-effective channel than PPC in the long run, given that the costs involved in using an agency or hiring a
On average, Google's organic results attract more than ten times the number of clicks than paid results, according to a 2019 study by Spa
The Cons of SEO
But with pros come cons, and here are some of the reasons why SEO isn't always seen as the right strategy for every business:

SEO takes time, especially for a new business or domain. In fact, it can take months for your site to rank in top spots for competitive keyw
To achieve SEO success in a competitive market you need to invest in SEO. Given that a solid organic strategy involves technical SEO, co
SEO is an ongoing process that requires continued investment. There may be tweaks and improvements to make and you need to underst
SEO is time-consuming and can be overwhelming, especially given that Google makes hundreds of changes to its algorithm every year. Yo
SEMrush Sensor SERP Data Screenshot
There are no guarantees that, even with a sound strategy, you'll outrank your competitors. But when a strategy does work, you'll earn big

The Pros of PPC

PPC allows you to see almost instant results. Almost immediately after your PPC campaign goes live, you'll start to see traffic, clicks, and
You'll probably have noticed where PPC ads are placed on SERPs: right at the top of the page.
Paid Ad Listing vs Organic Listing
This means that, on both mobile and desktop searches, PPC ads are the first thing that a searcher sees, way before any organic results. P
PPC also gives you opportunities to enhance your business's presence on the search engines with things like phone numbers, callouts, an
The fact that running and managing a PPC campaign usually only needs an experienced paid search specialist, and perhaps a copywriter
When you're running ads you've got an option to target your customers with search ads, shopping ads, video ads, Gmail ads, and more. Yo
Running a PPC campaign gives you a wealth of data on the keyword and ads that your customers click on before they make a purchase, a
It's very quick and easy to run split tests and A/B tests with Google Ads, allowing you to take an 'always be testing' approach to running y
You can take a laser-targeted approach to serve ads to your specific customers. Whether you want to target searchers based on their loca
With PPC, you don't have to monitor Google's algorithm updates as closely. You're bidding on the top spot, so your organic rankings won'
The Cons of PPC
While PPC offers a wealth of benefits to businesses, it does come with its downsides, too:
Unlike SEO, traffic from PPC advertising isn't free. Every single click that is made to your website from an ad, you've got to pay for. And w
keyword magic tool CPC screenshot
For PPC ads, you have to spend money to get the results. And the more you invest, the better the results will be in terms of the number of
As new competitors start to advertise, click costs can continue to rise. You may end up needing to pay more money, over time, to drive a c
Unlike SEO, where you're not going to be paying to start a campaign or strategy, you need a higher initial investment to get started given
Besides click costs, you'll need to consider people costs. You'll need to pay for an agency, a freelancer, or employ someone on your team t
Once you turn ads off, your traffic stops. If you have to turn your PPC campaigns off, you need to think if your site will survive without tho
erent stage of the funnel without needing to pay for every click.

er in building an in-house team or hiring a specialist agency.

) free listings, these only show on the shopping tab and not the sponsored display right on the SERPs. However, organic listings don't have the same va
tool to see the estimated CPC for any keyword.
ic listings don't have the same variety of options to reach your audience.
 Keyword Source Keyword
Seed Ideas dog show
westminster dog show

Wikipedia Table of Contents westminster dog show requirements 2020

westminster dog show winners

Google's "Searches Related To"

Reddit and Forums

Google Suggest

YouTube Suggest

Exploding Topics
Competitors (via Google Keyword Planner, SEMrush, etc.)

Other
 Data from Google Keyword Planner / Ubersuggest / SEMrush / Ahrefs
Monthly Searches CPC Keyword Difficulty
5400 $0.81 38
260 $3.08 31

90 $1.66 25
140 $1.07 21
Planner / Ubersuggest / SEMrush / Ahrefs
Relevance Trend
Medium Flat
High Slowly Growing

High Growing
Medium Slowly Declining
1. Use a tool like Google Keyword Planner, Ahrefs or SEMrush to find the metrics you’ll need. (They can also help y

2. Search volume. In general, the more searches a keyword gets each month, the better. (Because it means you ca

3. Keyword difficulty. Most SEO tools (like Ahrefs and SEMrush) include keyword difficulty scores: The lower the dif

4. Look at the PA and DA scores of the top-ranking sites. The higher their scores, the harder they’ll be to compete a

5. CPC (cost per click). This is the best way to know how much commercial intent a keyword has. Advertisers won’t
Relevance to your business. It’s true that valuable keywords have higher CPCs. But that doesn’t always mean they

6. Trend in search volume. I love to target keywords that are growing fast. In fact, I’d much rather target a medium-
ed. (They can also help you find additional keyword ideas.) Then, make your decision based on the following factors.

Because it means you can get more traffic)

scores: The lower the difficulty, the easier it is to rank for. But if you don’t have access to a paid tool, the free MozBar browser e

er they’ll be to compete against.

rd has. Advertisers won’t pay more per click than what that traffic is worth to them. So a higher average CPC means the keywo
oesn’t always mean they’re valuable to YOU. There’s no clear number associated with this “metric”. It’s more of a gut-check: Ar

rather target a medium-volume keyword that’s getting more searches each month than a huge one that’s declining. Ahrefs and
following factors.

l, the free MozBar browser extension can help. Install the extension, then search Google for the keyword you’re interested in.

age CPC means the keyword is more valuable.

It’s more of a gut-check: Are your potential customers likely to search for this keyword? If so, great. If not, go with a difference

that’s declining. Ahrefs and SEMrush will both show you this info, but you can also find it in Google Trends.
yword you’re interested in.

. If not, go with a difference keyword (even if all of the other metrics check out).
1. My target keyword for this page is: ______

2. Add your target keyword to your page’s URL. For example: mywebsite.com/my-keyword or mywebsite.com/

Why It’s Important: Google uses the terms in your URL to understand what your page is all about.

3. Use your keyword once at the top of your page (ideally in the first 50-100 words).

Why It’s Important: Search engines put more weight on terms that appear in prominent places on your page (like at the top

4. Use your keyword in your page’s title tag.

Why It’s Important: From a Google SEO point of view, your title tag is the most important place to include your keyword.

5. Use your keyword in an H1 and H2 Subheader.

Why It’s Important: This emphasizes to Google that your page is focused on that keyword and topic. H tags aren’t a huge d

6. Use keyword-rich image filenames and alt text.

Why It’s Important: Google uses images to understand the content of your page. And descriptive file names and alt text hel

7. Add internal links to other pages on your site. I recommend including at least 5 internal links per page.

Why It’s Important: Internal links can help Google find, crawl and index more pages on your site (and help them rank highe

8. Add external links to other helpful websites and resources.

Why It’s Important: External linking to related pages helps Google figure out your page's topic. So I recommend adding lots

9. Use synonyms and related terms.

Why It’s Important: In other words: include variations of your target keyword on your page. For example, if your main keyw
10. Write an enticing meta description.

Why It’s Important: Although using keywords in your meta description isn’t a ranking factor anymore, organic click through

11. Make your site work with mobile devices.

Why It’s Important: In other words, your site should be mobile-optimized for Google users and search engine crawlers. Goog

12. Use structured data.

Why It’s Important: Structured data (Schema) can help your site feature “Rich Snippets” in the search results.

13. Match search intent. Double check that your page is a 1:1 match for search intent. The best way to do that? Check out G

Why It’s Important: If your page doesn’t satisfy search intent, your page most likely will not rank for that keyword (even if y

14. Decrease bounce rate. In other words: make your content “sticky” so that Google users stay on your page...and don’t b

Why It’s Important: Bounce rate probably isn’t a direct Google ranking factor. But it might be. Especially if that bounce lead

15. Write a title tag that’s keyword optimized and engineered for clicks. The best way to do this is to think of what you wou

Why It’s Important: Like I mentioned back in item #10 from this list, a high CTR can boost your rankings. And your title tag
at you cover on your page.

lebell movements”.
nic search results, they’re more likely to click on your site.

post or ecommerce product page), you want your page to be in-line with what’s already ranking.
Technical SEO:
-Google Crawl: Robots.txt is the file that tells search engines like Google which pages they can and can’t crawl. You can view it by navigating to yourwebsite.co

-Use HTTPS encrypts the data sent between a website and its visitors. It helps protect sensitive information like credit card details from being compromised.

-Fix Duplicate Content Issues, where the same or similar content appears in more than one place on the web. It can happen on one website or across multiple

-Sitemaps list all the important content on your website. They come in various formats, but XML files are the most common.

-Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. It’s used on sites with variations of pages in other langua

-Rich snippets are search results with extra information shown under the title, description, and URL.

-Fix Orphaned pages have no internal links from crawlable pages on your website. As a result, search engines can’t find or index them (unless they have backli

-Pages that load slow are annoying for visitors. That’s one of the reasons why Google made page speed a ranking factor on desktop in 2010, and on mobile in 2

- Switch to a faster DNS provider. Cloudflare is a good (and free) option. Just sign up for a free account, then swap your nameservers with your domain registra

-Install a caching plugin. CCaching stores files temporarily so they can be delivered to visitors faster and more efficiently. If you’re using WordPress, WP Rocke

-Minify HTML, CSS, and JavaScript files. Minification removes whitespace and comments from code to reduce file sizes. You can do this with WP Rocket or Au

-Use a CDN. A Content Distribution Network (CDNs) store copies of your web pages on servers around the globe. It then connects visitors to the nearest serve

-Compress your images. Images are usually the biggest files on a web page. Compressing them reduces their size and ensures they take as little time to load a

There is a technical reason good content isn’t indexed.

URLs are not discoverable by crawlers.
XML sitemaps aren't uploaded to GSC.
XML sitemaps don't reflect the valid URLs on the site.
Internal navigation breaks without basic JavaScript rendering capability.
There are more than ~300 links on important pages.
Important content is >4 clicks from the homepage.
Robots.txt blocks content we want in the index.
The website is timing out.
The site is down.
Bad URLs are being presented to crawlers as good.
Error pages return 200 status codes.
Internal links point to URLs returning 4XX or 5XX status codes.
 Robots.txt doesn't block URLs that don't belong in the index.
Sitemaps contain valid URLs we want to keep out of the index.
Sitemaps contain invalid URLs.
Duplication is causing Google to ignore pages.
Canonical tags don't associate duplicate content.
URLs work with both HTTP or HTTPS.
Duplicate content shows up on other domains or subdomains.
Multiple URL patterns return the same content.
Mobile markup isn't implemented.
Our site serves too many unique pages.
Faceted navigation results in an unbounded amount of content.
We haven't specified parameter behavior in GSC.
On-page content is not readable by crawlers.
Page copy isn't visible with basic JavaScript rendering capability.
We load crucial content in an iframe.
We load crucial content in Flash.
We serve different content to different user agents, including crawlers.
Mobile URLs don't resolve when accessed with various user agents.
We haven't shown where we do and don't want content discovered or indexed.
We don't have nofollow tags on links pointing to non-indexable content.
We have noindex tags on content we want in the index.
Our site doesn't respect mobile-first best practices
We are missing links on our mobile site that are present on desktop.
There is a technical reason indexed content doesn't rank for desired terms.
Our internal linking doesn't convey the relative importance of our content.
We use redirects that aren't 301s.
We use JavaScript redirects.
We use meta refresh tags.
We have redirect chains.
We link more to inconsequential content than important organic content.
Our targeting elements don't help crawlers understand our content.
Title tags are longer than 60 characters.
Title tags are duplicated across pages.
Title tags are missing.
H1 tags are duplicated across pages.
H1 tags are missing.
Pages have multiple H1 tags.
We haven't implemented bleeding-edge SEO best practices.
We don't use HTTPS.
We are duplicating content that first appeared elsewhere.
Content is scraped from other sources.
 The site is slow enough that Google would prefer not to show it to searchers.
Our site takes longer than 5 seconds to load.
There is a technical reason site content isn't well-presented in search.
We haven't indicated our preferred content.
We don't use canonical tags to indicate pages we want ranking.
We aren't showing the relative importance of our content through internal linking.
We link more to inconsequential content than important organic content.
There are problems with our schema markup.
Our schema markup is missing or incomplete.
Our schema markup is spammy.
We haven't signaled our international content.
We haven't implemented hreflang across localized sites.
We haven't linked to all localized content.
We haven't set GSC region targeting to reflect regions we're targeting.
We're using URL parameters to distinguish localized content.
We haven't signaled our mobile content.
We're using dynamic serving but haven't implemented the Vary-HTTP header.
ew it by navigating to yourwebsite.com/robots.txt.

details from being compromised.

en on one website or across multiple sites.

h variations of pages in other languages or alternative geographic targeting.

index them (unless they have backlinks from other websites).

n desktop in 2010, and on mobile in 2018.

ameservers with your domain registrar.

you’re using WordPress, WP Rocket and WP Super Cache are two good options.

ou can do this with WP Rocket or Autoptimize.

onnects visitors to the nearest server so there’s less distance for the requested files to travel. There are lots of CDN providers out there, but Cloudflare is a good option.

sures they take as little time to load as possible. There are plenty of image compression plugins out there, but we like Shortpixel.

Grade Type Where Start here

Err:539 Outcome
Fail Cause
Pass Issue Google Search ConsolIndex > Sitemaps
OK Issue Google Search ConsolIndex > Sitemaps
Fail Issue Screaming Frog Crawl Configuration > Spider > Rendering
Pass Issue Screaming Frog Crawl Outlinks field
Pass Issue Screaming Frog Crawl Crawl depth field
Pass Issue Google Search ConsolIndex > Coverage > Su
Pass Issue Screaming Frog Crawl Status code
Pass Issue Screaming Frog Crawl Status code
Fail Cause
Pass Issue Screaming Frog Crawl Index > Coverage > Su
Pass Issue DeepCrawl Summary > All Pages > HTTP Status Breakdown
 Pass Issue Screaming Frog Crawl Configure > robots.txt
OK Issue Screaming Frog Sitem List mode > Upload > Download sitemap
Fail Issue Google Search ConsolIndex > Sitemaps > Se
Fail Cause
Pass Issue DeepCrawl Content > Body Conten
Pass Issue Screaming Frog Crawl URL field
OK Issue DeepCrawl Content > Body Conten
Fail Issue DeepCrawl Content > Body Conten
Pass Issue DeepCrawl Mobile > Categorizatio
Fail Cause
OK Issue DeepCrawl Summary > Dashboard
Fail Issue Google Search ConsolLegacy tools > URL pa
Pass Cause
Pass Issue Screaming Frog Crawl Configuration > Spider
Pass Issue Screaming Frog Crawl Custom filter for "<ifra
Pass Issue Screaming Frog Crawl Configuration > Spide
Pass Issue Screaming Frog Crawl Configuration > User-
Pass Issue Screaming Frog Crawl Configuration > User-
Pass Cause
Pass Issue Screaming Frog Crawl Configuration > Spider
Pass Issue Screaming Frog Crawl Configuration > Spider
Pass Cause
Pass Issue Screaming Frog Crawl Configuration > User-
Err:539 Outcome
Pass Cause
Pass Issue DeepCrawl Indexation > Non-200
Pass Issue Manual Page Testing
Pass Issue Screaming Frog Crawl Meta Refresh field
Pass Issue Screaming Frog Crawl Reports > Redirect Ch
Pass Issue Screaming Frog Crawl Inlinks field
Pass Cause
Pass Issue DeepCrawl Content > Titles & Des
Pass Issue DeepCrawl Content > Titles & Desc
Pass Issue DeepCrawl Content > Titles & Desc
Pass Issue Screaming Frog Crawl H1 field (sort by)
Pass Issue DeepCrawl Content > Body Conten
Pass Issue DeepCrawl Content > Body Conten
Fail Cause
Fail Issue Screaming Frog Crawl URL field
Pass Cause
OK Issue Manual Page Testing LMGTFY
 Pass Cause
Pass Issue Chrome Inspector Inspector > Network
Err:539 Outcome
Pass Cause
Pass Issue Screaming Frog Crawl Canonical field
Pass Cause
Pass Issue Screaming Frog Crawl Inlinks field
Pass Cause
Pass Issue Structured Data Testing Tool
Pass Issue Structured Data Testing Tool
Pass Cause
Pass Issue DeepCrawl Config > Hreflang > Pa
Pass Issue Screaming Frog Crawl URL field
Pass Issue Google Search ConsolLegacy tools > Internat
Pass Issue Screaming Frog Crawl URL field
Pass Cause
Pass Issue DeepCrawl Mobile > Categorizatio
el. There are lots of CDN providers out there, but Cloudflare is a good option.

gins out there, but we like Shortpixel.

Reference

https://support.google.com/webmasters/answer/183668
https://support.google.com/webmasters/answer/7451001
uration > Spider > Rendering
https://www.youtube.com/watch?v=QHG6BkmzDEM
https://googlewebmastercentral.blogspot.com/2008/10/importance-of-link-architecture.html
https://support.google.com/webmasters/answer/6062608

https://support.google.com/webmasters/answer/93641
ary > All Pages > HTTP Status Breakdown
 https://support.google.com/webmasters/answer/6062608
ode > Upload > Download sitemap
https://support.google.com/webmasters/answer/183669

https://support.google.com/webmasters/answer/139066
https://support.google.com/webmasters/answer/6073543
https://support.google.com/webmasters/answer/66359
https://support.google.com/webmasters/answer/66359
https://developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls

https://googlewebmastercentral.blogspot.com/2014/02/faceted-navigation-best-and-5-of-worst.html
https://support.google.com/webmasters/answer/6080550

https://developers.google.com/search/docs/guides/fix-search-javascript
https://support.google.com/webmasters/answer/34445
https://support.google.com/webmasters/answer/72746#1
https://support.google.com/webmasters/answer/66355
https://developers.google.com/webmasters/mobile-sites/mobile-seo/

https://www.youtube.com/watch?v=86GHCVRReJs
https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag?csw=1

https://developers.google.com/search/mobile-sites/mobile-first-indexing

https://support.google.com/webmasters/answer/93633
https://support.google.com/webmasters/answer/2721217
https://support.google.com/webmasters/answer/79812
https://support.google.com/webmasters/answer/6033086
https://googlewebmastercentral.blogspot.com/2008/10/importance-of-link-architecture.html

http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

https://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html

https://support.google.com/webmasters/answer/2721312
https://developers.google.com/speed/pagespeed/

https://support.google.com/webmasters/answer/139066?hl=en

https://googlewebmastercentral.blogspot.com/2008/10/importance-of-link-architecture.html

https://developers.google.com/structured-data/policies
https://support.google.com/webmasters/answer/3498001?hl=en

https://support.google.com/webmasters/answer/189077?hl=en
https://support.google.com/webmasters/answer/182192?hl=en&ref_topic=2370587
https://support.google.com/webmasters/answer/62399?hl=en
https://support.google.com/webmasters/answer/182192?hl=en&ref_topic=2370587

https://developers.google.com/webmasters/mobile-sites/mobile-seo/dynamic-serving
Say this to client
Questions: What is Google My Business?
Question: What is Google Knowledge Panel?

Question: What Are the Benefits of Google My Business?

Say this to client: The Ability to Collect and Display Reviews
Say this to client: Gain Insights Into Your Business
Question: Is Google My Business Free?
How Do I Optimize a Google Post? (Type of Content on Google My Business)
True/False
Achieving great visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46%
that you put in place a solid local SEO strategy.
Answer: Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google's business listings and that give
given that the information which you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel, the lo
This is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifica
Answer: Google My Business brings with it a whole host of benefits that local businesses need to be aware of, helping them to reach new customers, increase t
information, the busyness of locations, reviews, and more.
Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers
customers to rate your service or product goes a long way to driving new business. But aside from that, it has been reported that reviews are a key ranking fact
The search queries which people are using to find your business. The engagement. A profile of your audience (age groups, gender, and countries). The numbe
Answer: Google My Business is completely free to use, and it won’t cost you anything to set up your business on the platform. There is no premium option, and
tool will give you access to exactly the same features your competitors have — whether they are small local businesses or global chains.

Technical SEO Checks

Website Speed
Mobile Friendliness
Resolve Canonical www to non-www Canonical Issue
Review 301 Redirect Issue
Review any 404 Errors
Use Schema
Add an XML Sitemap
Add Robots.txt and Exclude all the Fluffy Pages
SEO Friendly URLs
Reduce the size of Images
All Location Pages are linked to from a high-level navigation menu
Ensure Your Website offers Good User Experience
Setup Google & Bing Webmaster Account
Setup Google Analytics Account

Optimising your website for local search

Have a solid homepage, contact and about page. These are some of the most important pages that people will visit.
Include full NAP on the contact page. Be sure to include the complete name, address, and phone number for each location.
Add a Google Map to the Contact page. You want customers to be able to easily find you.
And make sure NAP is consistent. All mentions of your name, address, and phone number should be consistent everywhere they are mentioned on your site.
Make sure people can get to your location pages. All location pages should linked to from a high-level navigation menu. For businesses with less than 10 locatio
Use clickable phone numbers on mobile. You want people to phone you. So ensure your phone number stands out.
Ensure your website offers good user experience. Good UX = Good SEO. Ask yourself: is the website generally enjoyable to use? Does it have intuitive naviga
Optimize your meta data. Include you location and main keyword in your title tags, meta descriptions, header tags and your URLs.
Use optimised images. This means reducing the size of images so they don’t slow your site down and adding ALT tags.
Add Schema to your pages. Use LocalBusiness structured data markup to help Google identify your local business.

Local SEO content (people want to read)

Create unique content for each page. Make it consistent with your business, is relevant to your target audience and answer customer FAQs. All content should
Optimise your content for local search. You need to include your target keywords in the URL, title, any headings, meta description, and body of your content.
Create local landing pages. Especially if you serve different areas with different premises. Create dedicated pages with the correct NAP and include a GMB ma
Avoid thin copy. Aim to have at least 500 words of content per page. But don’t write for the sake of it.
Use local keywords and references where possible. If you have multiple locations, describe the products and services available.
Use customer testimonials. Add local customer testimonials to build trust.
Create a content calendar. Plan out your content and stay on top of seasonal content (for potential ranking opportunities).
Remove any duplicate content. No one wants to read the same thing twice and neither does Google.
Include local photos and videos. Optimized this media with relevant keywords in order to complement your content.
Use location-specific promotions. If you work in multiple locations, differentiate each with different offers that specific to that location.

Citations for Local SEO

Use accurate name, address and phone. Build citations for every physical location you have. Ensure you have consistent NAP across all your listings.
Link to the right location page. For multi-location businesses, point the website link on your citations to the corresponding landing page on your website.
Perform a citation audit. Then, get rid of duplicated or incorrect listing with a citation clean up.
Do a competitor citation analysis. Find out where you competitors are listed and get listed too.
List your business on local directories. Get listed on places like Yelp, Yellowpages and many more.
List your business on niche directories. Get listed on directories relevant to your industry.
Get listed on aggregators. Add your site to major data providers like: Factual, Acxiom, Infogroup and Localeze.
Go hyperlocal. Find and get listed on incredibly focused directories.

Google My Business (the not-so secret tactic to local rankings)

Claim your listing. First things first: make sure you fully manage your listing.
Verify your listing. If you haven’t already, find out how to do that here.
Fix up any duplicate listings. Check if the business has duplicate GMB listing
Add a accurate data to your listing. Don’t add keywords or alter your business name in any way. You want to provide accurate data in your listing.
Add your physical address. Make sure this matches your NAP.
Create unique GMB listings for each location. Multiple locations = their own listings. Be sure to create a seperate GMB for each physical location you have.
Select your business type. If you are a service-area business, select that and Google will not display your address (but will use the area radius you provide).
Add your local phone number. Don’t use toll-free numbers or tracking numbers.
Add your website URL. For multiple locations, link each GMB page to the page for that location.
Pick the right categories. Select the most relevant business category. Choose which best suits your business and pay attention if your products or services vary
Add photos of inside and outside of your business. Avoid stock images. Use real photos to build trust with both Google and your customers.
Add useful information. Things like prices and hours of operation.

Social Media & Reviews

Create social media profiles. Consider the top social media sites like Twitter, Facebook & Instagram for your local business. Then create a profile and make sur
Interlink your accounts. Add links to your other social profiles.
Don’t forget to actually post things. Consider choosing a staff member to monitor and participate on your chosen social platforms. As an extra tip; it’s better to d
Encourage customers to leave GMB reviews. Reviews on your Google my business listing can be one of the first things potential customers see. Just make sur
Encourage third party reviews too. Get reviews on review aggregators like TrustPilot, Ekomi, Yelp, and many more. Again, make sure to follow their guidelines.
Respond to all your reviews. Be sure to respond to both positive and negative reviews. With negative reviews, apologize to them and get in touch with them in P
Put your reviews on your website. Take advantage of customer testimonials and reviews for your products and services by posting them on your website.
Questions for SEO Expert? (me)
Question: How will you define the success of my SEO Campaign?
Answer: My SEO campaign increases the number of true (validated) sales leads.

Question: How do you determine if SEO is a good fit for my business?

Answer: The SEO begins with a review of: The search volume of target keywords in your niche, The competitiveness of target keywords in
types of Internet marketing campaigns. SEO can’t work if it is not a good fit.

Question: What is your process for creating a custom SEO Strategy for my business?
Answer: A custom strategy includes the following elements: A strategy document that specifies target audience, keywords and website pa
outreach. A strategy document that specifies target audience, keywords and website pages to be optimized along with goals and metrics t

Question: How do you report the activities provided for my monthly investment?
Answer: I will provide full transparency report (PDF)

Question: Will you make SEO-Related Development changes to my website?

Answer: Yes. Your staff acquires no additional work. Work is completed quickly, fully and expertly. Your site is properly optimized, greatly

Question: Do you report SEO Rankings?

Answer: No. In 2013, Google began encrypting organic search for all users. This change resulted in Googlehiding organic keywords from

Question: Do you include call-tracking as part of my SEO Campaign?

Answer: Yes. Because lead tracking is the single most important component of an SEO campaign, proficient SEO companies employ top-t

Question: Do you report conversions generated by my SEO Campaign?

Answer: Yes.

Question: Does your company validate every form submission and phone call to make sure it is a legitimate sales lead?
Answer: Answer: Yes. A competent SEO company defines the success of your campaignby a continual increase in the number of validated

Question: What SEO Metrics do you report each month?

Answer: Summary. Each month your account manager provides custom details from his or her analysis of your campaign’s SEO metrics.•

Question: Who will lead my SEO Campaign?

Answer: I’m going to coordinates all aspects of an SEO campaign.
“Explain how you analyze and interpret the organic competitive landscape.”
Will they focus solely on your “known” business competitors, or are they able to analyze the landscape as a whole and identify true search
Will they break out competitive insights by keyword theme and/or line of business?
“What is your approach to SEO keyword optimization?”
Do they mention understanding the “intent” behind keywords?
How do they determine keyword relevancy?
Do they use paid search (PPC) data to evaluate SEO keywords?
What is your approach to content optimization?”
Are they focused on optimizing for the “user-first”?
How content reads and feels to humans should be the most important thing.
Do they mention understanding how and why people consume your content?
Are UX considerations and potential improvements mentioned?
“Explain how you use paid search to influence organic strategy.”
Do they do this at all?
Do they mention:
Working with other agencies or in-house teams?
Using PPC search terms to analyze organic keywords by cost, clicks, conversions, etc.?
PPC ad copy influencing organic metadata?
PPC as a “testing ground” for SEO strategies?
Findings ways to offset PPC spend with SEO, saving you money?
What is your approach to UX?”
Do they mention the interplay between SEO and UX?
With regard to conversion, providing great experiences, and improving behavioral signals for search engines?
Do they have examples of past UX-related work?
Are they willing to work with an external UX agency or a separate internal team?
Do they mention data or specific metrics that can be shared between SEO and UX teams?
“Explain your approach to link building.”
Do they mention gray or black hat tactics? If so, run.
Do they explain if links will or won’t move the needle for your website?
Do they reference “relationship building” over link building?
Do they build links for people or for search engines?
“Which platforms and tools do you use?”
Are they compatible with your tools?
Do they have multiple tools used for specialty analyses?
Are they reliant on a single tool, or a small number of tools?
How do they deliver reports and visualize data?
Do they have proprietary tools or scripts?
e current reporting month together with a year-over-year view of the current calendar month.
Questions for client:
1. Which actions on the site are most important to you?
- Webinars sign ups
- White paper downloads
- Free trials
- Newsletter sign-ups
- Form Submits
- Sales/Leads/Client/Customers

2. Pick goals that are the most important for your marketing this year?
- Build brand awareness
- Increase sales
- Expand into a new market
- Increase profit
- Target new customers
- Develop brand affinity and loyalty
- Grow digital presence
- Launch new products or services
- Grow market share of current product or services

3. Goals Planning:
- Specific (describe the goal in detail)
- Measureable (Explain how you will measure the results of your work)
- Achievable (Validate the goal by deciding if it is achievable)
- Realistic (Validate the goal by deciding if it is realistic)
- Time-Bound (Add a series of deadlines and due dates for achieving the goal)

4. Budget
- How much are industry competitors spending?
- What do you need to spend to compete?
- What is your total yearly revenue?
- What percentage of revenue do you want to allocate to marketing?

5. Brand Messaging
- Customer Perspective? (What you present to potencial buyers?)
- Internal Perspective? (What you present to your internal team and drives their work)
- Market Perspective? (What differentiates your offerings and makes you stand out in your industry?

6. Mission Statement?
- What you do?
- What do you stand for?
- Why do you do it?

7. Brand Promise?
- What value do you provide to your customers?

8. Tone and Voice?

- Describe the personality characteristics of your brand?

9. Unique Selling Propositions?

- What differentiates you from your competitors or other products and services that are similiar to yours?

10. Key Terms?

- What are the unique phrases or brand terms you use to describe your products/services/offerings/brand value?

11. Who is your target audience / ideal customer?

- Age?
- Location?
- Occupation?
- Marital or family status?
- Gender?
- Etnic background?
- Income level?
- Education level?
- Personality?
- Lifestyle?
- Behavior?
- Worldview?
- Attitudes?
- Values?
- Interest and hobbies?

12. Buyer's Journey-Map

(Awarness)
- What is your customer experiencing as they become aware of a problem they are having?
(Consideration)
- What is your customer doing while they are considering soluitions for their problem?
(Decision)
- How does your customer make the final decision to purchase? What concers, thoughts, and processes guide them?

13. Marketing Channels and Strategy Approach?

(Traditional Marketing)
- Billboards?
- Print Ads?
- Direct mail?
- Radio and television ads?
- Cold-Calling?
- Speaking engagements?
- Events?
- Networking?
(Digital Marketing)
- Website?
- Social Media?
- SEO?
- Paid Ads?
- Email Marketing?
- Targeting?
(Content Marketing)
- Copy content creation? (Blogging, articles, e-bookts, etc)
- Multimedia content creation? (Video, slideshows, infographics, etc)
- Newsletter?
- Guest posting?
- Content and distribution and promotion?
What Is Brand Strategy?
You can think of your brand strategy as a 360-degree business blueprint. Ideally, your brand
strategy outlines the key elements that make your brand unique, your mission and goals, and
how you’ll deliver on them.
A strong brand strategy is meticulously crafted, taking into account all aspects of your market,
niche, product or service offerings, customers, and competitors.
This should all be rooted in as much data as you can get your paws on.
In the beginning, you’ll need to take some leaps of faith – this is unavoidable when you’re
starting from scratch. But with each new visitor, follower, and customer you get, there will be
more glorious data to create meaningful strategies that actually translate into results.
Elements of a Brand Strategy
Here’s a brand strategy template that can help you cover all the bases:

Sub-strategy Goals and approach

Brand objective Your vision, mission, and purpose. Why does your company exist and
what impact will you have on your audience, community, or even the
world?

Target
audience

Speaking of your audience, who are they? What are their interests,
needs, passions, and habits? Understanding them intimately is critical for
your success – so don’t skimp on this.

Brand
positioning

Carving out your slice of the market. What does it take for you to be a big
deal in your audience’s life, and what strategies will you implement to get
there?

Brand identity What people see when they interact with your brand – your visual identity
like logos and images, as well as your tone and voice, customer support,
and reputation. Bonus points for storytelling that incorporates your brand
objective in a meaningful way.

Marketing
strategy
Playing the long-game, how will you communicate what you’re all about,
in a way that your audience is actually receptive to? How will you build
and nurture your customer relationships? This can include everything
from social media to paid ads to email marketing.

How to Develop a Brand Strategy

There are generally three phases for the brand strategy process:
1. Plan: This is the intel phase. Before you start your brand-building strategies, do your
research to make sure you have a solid handle on the market, your specific niche, your
competitors, and the roots for your marketing strategy.
2. Build: Once you have a basic plan in place, dive into those brand-building steps. Create
your brand identity, including your logo, color palette, and other visuals. Create your
website, social channels, and other media through which you’ll execute your brand
strategy plan.
3. Execute: Marketing is the fuel for your brand engine. Launch your brand and fully utilize
all the messaging strategies you planned and marketing channels you built. Don’t stop
until ... ever. Just don’t stop.

Let’s break these phases into five actionable steps.

Do Your Research
Market research is non-negotiable if you want to grow fast. This process helps you build a solid
brand development foundation, giving you important insights into things like:
● Fleshing out your business model, like adding certain products or offerings that go well
with your initial ideas or narrowing down your target audience.
● Pricing for your offerings based on potential value and competitors.
● Who your main competitors are, as well as their strengths and weaknesses.
● The types of marketing messages and strategies that your audience responds to best.
Social media is absolutely your market research friend. If you’re starting a dropshipping store,
beeline to Instagram to see what’s going on in your niche. And definitely spy on your
competitors.
Here are some more research resources:
● Facebook Audience Insights: Free Facebook user data based on their shopping habits
and profile data like demographics, preferences, and interests.

● Pew Research Center: A wealth of free information gathered through demographic data,
public opinion polling, media content analysis, and other social sciences research.
● Statista: Free and paid access to more than a million facts and stats about consumer
and digital markets around the world.
● Marketing Charts: All sorts of marketing data, analyses, and graphics. They offer free
graphs and paid reports.
Create an Awesome Brand Identity
During your research phase, it’s basically impossible to not get inspired with ideas for your own
brand identity. That’s why we recommend dipping your toes into the market before making any
final decisions over your identity and aesthetic.
Here’s a checklist for important brand identity elements:
Company name: If you need some ideas, check out Oberlo’s Business Name Generator.
Logo and slogan: Shopify’s Hatchful can help you make a cool, crisp logo in a snap – no
design skills needed.
Color palette: Pick three to five colors, and stick to them for all of your branding and marketing
materials. This will help to solidify brand recognition. Oh, and don’t forget about color
psychology to set the mood.
Fonts: Like your color palette, pick no more than three fonts, and stick to those on all of your
materials. Canva has a great guide on font pairing.
Photos and art: In the world of online shopping, killer visuals are key. If you’re dropshipping,
take awesome gorgeous product photos. Set the stage with lighting, imagery, models, and
accessories, and then carry those themes throughout.
Voice and tone: Silly, conversational, inspiring, dramatic ... the way you deliver messages can
be just as important as the messages themselves.
Storytelling: Emotion goes a long way. Create a bond with your customers by giving them your
backstory. How did the brand start? What are your values and mission? Your dreams and
promises? Get personal.
A beautiful website: Please don’t send people to a glitchy, slow, or sketchy website. This is
exponentially more important for an ecommerce business, where your site is your backbone.

One study showed that 94 percent of respondents have rejected or mistrusted a site based on
the web design alone ... don’t be that site.
For more on brand identity, check out these resources:
● Brand Awareness: 5 Tips for Creating a Powerful Brand Identity
● How to Brand Your Dropshipping Store – Step by Step Guide with Examples
Develop an Actionable Marketing Plan
Having a sweet brand isn’t going to cut it. You’ve got to drive it home with continuous
messaging on all sorts of channels.
And once you’ve roped them in, you should keep them roped in by strengthening the
relationship and earning their loyalty.
Basically, you’ve got to keep going for the rest of your brand’s life.
We never said it was easy.
Here are some considerations for the marketing portion of your brand strategy plan:
Sales funnel: Especially for an ecommerce site, a sales funnel can smoothly lead your visitors
to become customers, and customers to come back for more.
Social media marketing: The world – and all its online shoppers – are at your fingertips with
platforms like Instagram, Facebook, Snapchat, YouTube, and more. In addition to organic
posting, try paid tactics like influencer marketing and social media ads.
Content marketing: This is a big deal. Technically, every product video you create, social
media post you make, email you send, or blog post you publish is content marketing. When you
use content marketing best practices to pull customers through your sales funnel, it can be
massively impactful.
Email marketing: Email marketing is yet another effective tool for your sales funnel. One study
found that email is 40 times more effective at helping companies acquire new customers than
Twitter or Facebook. It’s powerful stuff.
Here are some more marketing resources:

● How to Market a Product: 24 Effective Marketing Tips to Skyrocket Sales

● The Complete Guide to Video Marketing for Businesses in 2020
● How to Create a Content Strategy That Actually Drives Traffic
● How to Land Your First Sale Fast with Social Selling
● 15 Ways to Increase Social Media Engagement Quickly
● 16 Email Marketing Tools To Craft and Send Perfect Emails
Be Reliable and Trustworthy
Consistency is key. Don’t start out with haute couture branding and then veer left field into
soccer mom chic territory. Likewise, don’t use deeply emotional messaging and switch to
sarcasm and jokes.
The whole point of the brand strategy process is to carve out a clear, distinct voice and image
for your company – and stick to it in every single aspect of what you do.
Before making any merchandising, branding, or marketing decisions, ask yourself – Is this in
line with my branding strategy? Does it “fit” with everything else and enhance the narrative I
started?
If a new idea is even a little bit off, scrap it and try again.
In addition to keeping your branding and messaging consistent, it’s also critical that you keep all
the promises you make. If you offer shipping in one week, those packages better darn well get
there in one week.
Losing a customer’s trust is the fastest way to lose them and tank your reputation in the
process.
Track, Assess, and Evolve When Needed
Evolution is necessary for our survival on this floating space orb – why should there be an
exception for your brand?
Research was the first step in this process. But the truth is, the process should be in a loose
infinite loop. You should always be diving into your Google Analytics, Facebook Analytics,
Twitter Analytics, and other platforms to see how all of your campaigns and efforts are
performing.

Google Analytics is a personal favorite, as it gives you a wealth of in-depth information about
your website visitors and what exactly they do on your site – down to the last click. If you don’t
have a Google Analytics account, create one now.
Always be on the lookout for ways to improve. And accept that sometimes improvement needs
to happen from the ground up, starting with essential elements of your business branding like
your tone, marketing channels, or even your brand identity.

Creating a Brand Strategy: Examples to Inspire You

Target audience focus: Mollyjogger

Mollyjogger was made by nature lovers, for nature lovers. It’s right there in the slogan: “Field,
Forest & Stream.”
You can see this profound understanding of the brand’s audience in virtually every aspect of its
brand identity – from the deep forest greens and river blues in their color palette, to the fun and
adventurous brand fonts, to the lifestyle photography that showcases their products in action.
You can’t beat the personal touch of that red station wagon packed to the brim with camping
equipment. The type of vehicle alone is a clear example that their audience lives a more humble
lifestyle that leans away from luxury and more toward rugged.
There are even an axe and some firewood packed in there, too.
That’s hardcore.

Brand storytelling: Tropical Sun

Tropical Sun sells Caribbean-inspired products in the UK. The owners nail the storytelling facet
as they explain the brand’s humble beginnings.
It connects “the UK’s thriving ethnic communities” back to their culture and brings them together.
Humanizing the brand is so much more powerful than any generic list of health benefits or
product quality.
Plus, that clever world map made of spices really drives home the concept of bringing people
together.
The photo alone gets an A+.
Category Item
Understanding Desired Emotions
Understanding Objection Handling
Understanding Perceived Value
Understanding Unique Advantage
Understanding Emotional Drive
Understanding Struggle Moments
Understanding Desired Outcomes
Offer Clarity
Offer Cohesive Whole
Offer Contextual Relevance
Offer Visualization
Offer Reality-check
Offer Frontloaded Value
Offer 80/20 Rule
Offer VSL Optimization
Form/CTA Visible Form
Form/CTA Compelling Form Header
Form/CTA Multiple Overt CTAs
Form/CTA CTA Relevance
Form/CTA Final CTA Lead-in
Trust Polish
Trust Trust Icons
Trust Testimonials
Trust Privacy Policy
Trust Contact Info
Trust Human-centric
Trust Chat Widget
Trust Impeccable Copy
Trust Email Reassurance
Layout Visual Cues
Layout Supporting Imagery
Layout White Space
Layout Contrast
Layout Skimmable Content
Layout Mobile-responsive
Layout Appropriate Scope
Conversion Urgency
Conversion Competitive Advantage
Conversion Customer-centric
Conversion Value-oriented
Conversion Curiosity-provoking
Conversion Exit-intent Popup
Conversion Reassurance
Conversion List of Benefits
Conversion Hyper-focus
Post-Signup Post-signup CTA
Post-Signup Referral
Post-Signup Social Share
Post-Signup Over-satisfaction
Details
Do you clearly understand how users want to feel after seeing success with your offer?
Do you clearly understand any dealbreakers, uncertainties, fears, and doubts from the user's POV?
Do you clearly understand how the user envisions life after getting your offer?
Do you clearly understand what separates your offer from others from the user's POV?
Do you clearly understand which emotions drove users to sign up?
Do you clearly understand what situational triggers led users to sign up?
Do you clearly understand the desired outcome that the user is trying to achieve?
Clear and concise headline and subheader that answers "what is it?" and "what's in it for me?"
Design of the landing page is consistent with the referring source.
Articulation of the offer is personalized for a single specific target buyer persona.
The deliverable is depicted with imagery or video.
Bold claims are immediately backed up by evidence and not pure hype.
Three value-packed bullet-points right below the main header.
80% of readers will only look at 20% of the page, so the entire offer must be presented there.
If there's a video sales letter, it's set to autoplay and has fast-forward disabled.
Form and/or CTA is immediately visible above the fold.
Tightly-written headline and bullet points.
Visible, action-focused, stands out, reiterated throughout the page, and descriptive.
CTA buttons reflect the appropriate stages of the buying journey.
At the footer, the copy should directly lead to a CTA with contextual wording.
Layout is smooth, fonts are consistent, images are authentic, page flow is intuitive.
Trust icons are above the fold and at the footer.
Testimonials include name, photo, title, and business affiliation.
Includes a privacy policy near the CTA.
Reveal social network handle(s), address, map, phone number to increase trust.
Includes a human element above the fold.
Includes a chat widget for any potential questions.
Copy is easy to read, relevant, 100% free of errors, and has no broken links.
Includes an open invitation to ask questions via email if they still have any reservations (at footer)
Page and design guide the eye to relevant sections.
Supporting images do not compete for dominance with CTA.
Design elements and copy do not feel cramped or cluttered.
Includes enough contrast between page elements.
Includes enough large sub-headers to be skimmable at a glance.
Does it look as good on mobile as it does on desktop?
Length of landing page is appropriate for the offer.
Includes two elements of urgency (limited offer, countdown timer, seasonal, etc.)
Highlights competitive advantage to preemptively handle objections.
Include multiple uses of the word "you" in the copy.
Highlights a potential dollar amount or time-saving factor in the copy.
Highlights at least two high-curiosity factor "branded" line items.
If the user views the page for 'n' seconds and does NOT sign up, engage in a downsell.
Add a reassuring line of copy next to the form field and/or CTA button.
Contains a clear list of benefits, broken down into bullet points.
Does not contain anything that distracts from the #1 goal of the page.
After sign up, provide a personal message and ask user to check their inbox.
After sign up, encourage user to refer to a friend or colleague who may benefit.
After sign up, provide a bonus in exchange for a social media share.
After sign up, provide a small bonus for free. No strings attached.
 Basic Info Category
URL Words Date Author BJ Stage Type
www.example.com 550 Jun 20. 2020. J.Milosevic Awarness Blog Post
 Metadata Metrics
Format Title Description H1 Backlinks Shares
Images Present Meta Title Meta DescriptionHeader 350 220
Sessions
4200
 Local TierLocal Tier

While not always necessary, the Local Tier hosts potential oppo
Objective: for this section.
Media Outlet Name URL

Local TierOutreach Progress

This section is to be used to document outreach progress for all

Objective: the response, the date of follow up, and notes, as well as the te
Website URL
 Social Influencers

Objective: Social influencers can be found and sorted through services like Buzzsu
URL Name
 Industry Influencers

Industry influencers should be found through either hyper targeted Buzzs

have influential journalists. Alternatively, searching "top 100 influencers i
Objective: content you will be producing.
Name Website

Competitor Backlinks

This section is to be used to document competitors' backlink profiles. Th

Buzzsumo to find competitors' most popular content and then use Ahrefs
accumulate links for articles, and it will quickly demonstrate whether or n
Objective: arrange these, so two ideas are provided.

Competitor Page Title

Competitor Name
 Competitor Name

Competitor Page Title

Competitor Name

Email Template :: Stats

Objective: This is to keep track of email templates, if using any. By keeping track, it

Template #

1
1
cal Tier

e not always necessary, the Local Tier hosts potential opportunities that are hyper local. News stations, radios,
his section.
Domain Authority

utreach Progress

section is to be used to document outreach progress for all four tiers of outreach opportunities. Simply note the
response, the date of follow up, and notes, as well as the template used, and finally - whether or not we scored
Tier
ocial Influencers

al influencers can be found and sorted through services like Buzzsumo or can be exported in a Twitter list you already have bui
Handle
dustry Influencers

stry influencers should be found through either hyper targeted Buzzsumo searches or through intensive Google searches. Each
influential journalists. Alternatively, searching "top 100 influencers in _______" may turn up results. As long as you can narrow
ent you will be producing.
Website DA

ompetitor Backlinks

section is to be used to document competitors' backlink profiles. This can be approached in a few ways, however, what may be
sumo to find competitors' most popular content and then use Ahrefs to find who links to what. This will give an idea as to how li
mulate links for articles, and it will quickly demonstrate whether or not the competition has a particular link strategy. There is no
nge these, so two ideas are provided.

URL
 URL

mail Template :: Stats

is to keep track of email templates, if using any. By keeping track, it can help keep all of the key information in one place and b

Email
tations, radios, any area-specific webpage is perfect

Contact NamContact EmaiOutreach 1 DOutreach 2 DResponse Notes

Simply note the date the first response was sent,

r not we scored a link from them.
Contact EmaiContact URL Date of 1st eResponse NoDate of FolloFollow Up Notes
already have built out.
# of FollowerNotes
 le searches. Each industry will have various publications, and each of those publications will
as you can narrow it down to people who are specifically related to the field/ industry that the

Contact EmaiTwitter HandDate OutreacResponse Notes

ever, what may be most useful is to use

n idea as to how likely it is we will
ategy. There is no specific standard way to

Total Shares Facebook Sha

Google+ SharTwitter Shar LinkedIn ShaPublished Date
 Total Shares Facebook Sha
Google+ SharTwitter Shar LinkedIn ShaPublished Date

n one place and be used for tracking results and reporting.

# Total Sent
# Times Opened
ow Up Notes
lished Date
lished Date
First Name Last Name Publication
Rosa Jiménez Cano El Pais
A.J. Jacobs New York Times
Aaron Dobbins BetaNews
Aaron Ricadela Bloomberg
Aaron Souppouris Engadget
Aaron Agius Entrepreneur Magazine
Aaron Tilley Forbes
Aaron Weinman Latin Finance
Aaron Baar Marketing Daily
Aaron Couch The Hollywood Reporter
Abhimanyu Ghoshal The Next Web
Abhirup Roy Reuters
Abigail Darlington The Post And Courier (Charleston SC,USA)
Abigail Ohlheiser The Washington Post
Abraham Hyatt RWW
Accounting Web Accounting Web
Achim Sawall golem.de
Achim Barczok c't Android
Achim Faust Westdeutsche Allgemeine Zeitung (WAZ)
Achim Sawal Golem.de
Adam Lashinsky Fortune
Adam Baer Freelance
Adam Popescu Freelance
Adam Clark Estes Gizmodo
Adam Shelling Miami Business Magazine
ADAM WILLIAMS New Atlas
Adam Sneed Politico
Adam Lesser TBA
Adam Bender TechWorld AU
Adam Leposa Travel Agent Central
Adam Green Vogue
Adario Strange Mashable
Adele Peters FastCoExist
Adele Peters FastCoExist
Adele Peters Fast Company
Adi Robertson theverge
Adi Robertson theverge
Adi Robertson The Verge
Aditi Sharma Kalra Human Resources Online
ADN
Adnan Farooqui Ubergizmo
Adrian Bridgewater Forbes
Adrian Wan South China Morning Post
Adrian Lowery This Is Money (Daily Mail)
Adrian Kingsley-HughesZDNet
Adriana Lee Read Write
Adriana Lee Read Write
Adriana Lee RWW
Adriana Tipton Tech News Today
Adrianna Jeffries theverge
Adrianna Jeffries theverge
Adrianne Pasquarelli Crain’s New York Business
Adrianne Jeffries The Outline
Agam Shah Computer World
Agam Shah PC World
Agen Schmitz TidBits
Ailbhe Malone Buzzfeed
Aimee Baldridge Independent Contractor
AJ Dellinger Digital Trends
[email protected]
Akshata Makeuseof
Al Sacco CIO
Al Urbanski Direct Marketing News
Al Lewis South Florida Business Journal
Alain Tolhurst London24
Alainna Beddie New York Times
Alan Buckingham BetaNews
Alan Joch BizTech
Alan Liddle Nation’s Restaurant News
ALASDAIR ALLAN Vice
Alastair Goldfisher Buyout Insider/VC Journal/PE Hub
Alastair Sharp Reuters
Alastair Stevenson Time Inc. UK
Alastair Stevenson V3.co.uk
Aldrin Calimlim AppAdvice.com
Alec Macfarlane Wall Street Journal
Alejandro Spam Loco
Alesandra Dubin
Alessandra Malito Investment News
Alessandra T Codinha Vogue
Alessandro Alloca IP Magazine
Alex Wilhelm TechCrunch
Alex Reiger TechFieber.de
Alex Hofmann SWR4 Baden Radio
Alex Hofmann SWR4 Baden Radio
Alex Hern
Alex Morris All Business
Alex Dobie Android Central
Alex Aspinall B2B marketing
Alex Barinka (FemaleBloomberg
Alex Kantrowitz Buzzfeed
Alex Ivanovs CodeCondo
Alex Sword Computer Business Review
Alex Scroxton Computer Weekly
Alex Woodie Datanami
Alex Konrad Forbes
Alex Wawro Gamasutra
Alex Cranz Gizmodo
Alex Wilhelm Mattermark
Alex Samuely (FEMAMobile Marketer
Alex Spencer Mobile Marketing Magazine
Alex Colon PC Mag
Alex Handy Software Development Times
Alex Barera Tech.eu
Alex Yong TechMania411
Alex Hern The Guardian
Alex Fitzpatrick Time
Alex Davies Wired
Alex Fitzpatrick
Alexa Dragoumis Worth.com
Alexander Dreyßig Computerwoche
Alexander Becker Meedia
Alexander Möthe Mein Rheinland
Alexander Bohn Eurogamer.de
Alexander Hüsing Deutsche-Startups.de
Alexander Hüsing Deutsche-Startups.de
Alexander Taub Forbes
Alexander Kaufman Huffington Post
Alexander Zollondz NetzWelt
Alexander C. Kaufman The Huffington Post
Alexander Martin The Register
Alexandra Mesmer Computerwoche Young Professional
Alexandra Bruell Advertising Age
Alexandra Martell Cosmopolitan
Alexandra Pecharich FIU Magazine
Alexandra Chang Freelance
Alexandra Schwappach Los Angeles Daily Journal
Alexandra Sifferlin Time Magazine
Alexandre Meyer WTFog
Alexei Oreskovic Business Insider
Alexia Tsotsis TechCrunch
Alexia LaFata Elite Daily
Alexis Santos Engadget
Alexis Santos Engadget
Alexis C. Madrigal Fusion
Alexis Kleinman Huffington Post
Alexis Sobel Fitts Huffington Post
Alfred Poor Health Tech Insider
Alice G Walton Forbes
Alice Oglethorpe Freelance
Alice Bradley Life Hacker
Alice Casey Nesta
Alice Ollstein Think Progress
Alicia Eaves Men’s Health
Alina Selyukh Reuters
Alison Carr-Chellman eLearn Magazine
Alison Diana EnterpriseTech
Alison Coleman Forbes
Alison Spiegel Huffington Post
Alison Perry LOOK
Alison Millington MarketingWeek UK
Alison Brower The Hollywood Reporter
Alison Maxwell USA Today
ALISSA WALKER Curbed
Alistair Barr Wall Street Journal
Allan Swann ARN
Allan Maurer TechJournal
Allen Stern CenterNetworks
Allen Stern CenterNetworks
Allie Gray Freeland Huffington Post
Allie Coyne iTnews.com.au
Allie Fox TechFaster
Allison Schiff Ad Exchanger
Allison Bisbey American Banker
Allison Busacca BBC
Allison Enright Internet Retailer
Allison Haramoto Pacific Citizen
Allison Howen Website Magazine
Alok Soni Your Story
Alyse Whitney Teen Vogue
Alyson Shontell Business Insider
Alyssa Bailey Elle
Alyssa Bereznak Yahoo
Amanda Kooser cnet.com
Amanda Kooser cnet.com
Amanda Metcalf Business Travel News
Amanda Fung Crain’s New York Business
Amanda Koellner GB&D Magazine
Amanda Terkel Huffington Post
Amanda Newman Smith Money Marketing
Amanda Quick TechCocktail
Amanda Chan Teen Vogue
Amar Toor The Verge
Amber Guetebier Red Tricycle
Ambrose Mcnevin Computer Business Review
Amelia Rasmus Journal of Accountancy
Amélie Cherlin The Hollywood Reporter
Amina Elahi (FEMALE) Chicago Tribune
Amir Efrati The Information
Amir Khan US News & World Report
Amir Mizroch Wall Street Journal
Amit Chowdhry Forbes
Amul Kalia Electronic Frontier Foundation
Amy Thomson Bloomberg News
Amy O´Leary New York Times
Amy O´Leary New York Times
Amy Thomson Bloomberg News
Amy Kraft CBS Interactive
Amy Bennett Amy BenCIO
Amy Frearson Dezeen
Amy Serafin Fortune
Amy Solomon GiggleApps
Amy Nordrum International Business Times
Amy Gesenhues Marketing Land
Amy Corr Media Post
Amy Corr MediaPost
Amy Schatz Politico
Amy Keyishian Re/Code
Amy Ephron Vogue
Amy Rushlow Yahoo, Health
Amy- Mae Elliott Mashable
Anand Shimpi AnAndTech
Anand Shimpi AnAndTech
Anand Srinivasan Entrepreneur Magazine
Andra Timu Bloomberg
André Westphal Hartware.net
André Picard Globe & Mail
Andrea Xceptance
Andrea Beyerlein Berliner Zeitung
Andrea Kurtz handelsjournal
Andrea Seibel Die Welt
Andrea Jaramillo Bloomberg
Andrea Huspeni Entrepreneur Magazine
Andrea Hardalo Entrepreneur Magazine
Andrea Chang LA Times
Andrea Petersen Wall Street Journal
Andrea Suarez
Andreas Menn wiwo.de
Andreas Winterer Redaktionsbüro Winterer
Andreas Donath golem.de
Andreas Roth PRAD
Andreas Wilkens c't - Magazin für Computertechnik
Andreas Kaspar hardwareluxx.de
Andreas Szedlak Cynamite.de
Andreas Gandzior Welt Online
Andreas Rother Westfälischer Anzeiger
Andreas Sebayang Golem.de
Andrei Scheinkman 538
Andrej Sokolow dpa Deutsche Presse-Agentur GmbH
Andrej Trcek RTVSLO
Andres Schipani Financial Times
Andrés Waldraff Techcetera
Andrew Martonik Android Central
ANDREW CUNNINGHAM ARSTechnica
Andrew Stoy Auto Week
Andrew Thurlow BizJournals
Andrew Gebhart CNET
Andrew Hard Digital Trends
Andrew Allemann Domain Name Wire
Andrew Tarantola Engadget
Andrew Leonard Freelance
Andrew Liszewski Gizmodo
Andrew Hayward Mac Life
Andrew Daniels Men’s Health
Andrew Brust Publication – ZDNet
Andrew R. Albanese Publishers Weekly
Andrew Cotman Stoney Roads
Andrew Hayward Stuff
Andrew Bevan Teen Vogue
Andrew Webster The Verge
Andrew Russell Time Warner Cable
Andrew Wallenstein Variety
Andrew Dowell Wall Street Journal
Andrew Tangel Wall Street Journal
Andrii Degeler Freelance
ANDY
Andy Boxall Digital Trends
Andy Vuong The Denver Post
Andy Boxall Digital Trends
Andy Vuong The Denver Post
ANDY MEEK BGR
Andy Ihnatko Chicago Sun-Times
Andy Boxhall Digital Trends
Andy Elliott Gadget Review Geek
Andy Cush Gawker
Andy Penfold Mobile Marketing Magazine
Andy Möller Real Estate Magazine
Andy Wolber Tech Republic
Andy Pietrasik The Guardian
Andy Lewis The Hollywood Reporter
Andy Hillier Third Sector
Andy Svakova Womanman
Andy Torres
Aneya Fernando Ad Week – PRnewser
Angela Alcorn Make Use Of
Angela Alcorn Make Use Of
Angela Nicholson FutureNet
Angela Moore MarketWatch
Angela Moscaritolo PC Mag
Angela Beevers Retail Bulletin
Angela Mueller St. Louis Business Journal
Angela Diegel Tech Times
Angela Watercutter Wired
Angelique Soenarie Arizona Republic
Angus Montgomery Design Week
Anick Jesdanun Associated Press
Anil Batra CMS Wire
Anita Campbell Small Business Trends
Anja Janotta Werben & Verkaufen (W&V)
Ankush Gupta MarTech Advisor
Ann Friedman Elle
Ann All Enterprise Apps Today
Ann Bednarz Network World
Ann Metherell Productivityist
Ann Smarty SEO Chat
Ann Rivall US News & World Report
Ann-Christine Diaz Advertising Age
Anna Marie Kukec Chicago Daily Herald
Anna Irrera Financial News
Anna Washenko Sprout Social
Anna Horan The Vine
Anna Medaris Miller U.S. News Wellness
Anna Marie De La FueVariety
Annalee Newitz Gizmodo
Anne Morris Fierce Markets
Anne Field Freelance
Anne Harnagel LA Times
Anne Collier NetFamilyNews.org
Anne Kadet Wall Street Journal
Annette Mattgey LEAD digital
Annie Massa Bloomberg
Anshuman Daga Reuters
Ant Sanders Giant UX
Anthony Ha TechCrunch
Anthony Fordham Bit.com.au
Anthony Quintano Civil Beat
Anthony Adshead Computer Weekly
Anthony Kosner Forbes
Anthony Marechal Poder Revista360
Anthony Ha TechCrunch
anton waldt Engadget
anton waldt Engadget
Anton Stout InsideStartups
Antonia Farzan Business Insider
Antonio Wells Android Tapp
Antonio Ortiz
Antony Savvas IT Pro Portal
Antuan Goodwin CNET
AppAdvice
Appshopper
April Greer Graphic Design Blender
April Rinne Huffington Post
April Dahlquist Internet Retailer
April Cashin-Garbutt News Medical
Aradhana Aravindan Reuters
Ari Levy CNBC
Arian Campo-Flores Wall Street Journal
Ariana Marsh Teen Vogue
Ariel Schwartz FastCoExist
Ariel Schwartz FastCoExist
Ariel Schwartz Co.exist
ARIELLE DUHAIME-ROS Vice
Arik Hesseldahl Re/Code
Arjit Singh Android Origin
Arjun Kharpal CNBC
Arlene Satchell Sun Sentinel (Miami)
Armando Roggio Practical Ecommerce
Armin Lehmann WDR Westdeutscher Rundfunk
Arne Arnold PC-WELT
Arnie Weissmann Travel Weekly
Arnold Kim MacRumors
Arnold Kim MacRumors
Arnold Salas Filmmaker Magazine
Arnold Kim MacRumors
Art Levey Florida Trend
Artem Russakovskii Android Police
Arts & Culture Huffington Post
Arvind Hickman HR Magazine (UK)
Ashish Next Big What
Ashlee Vance Businessweek
Ashleigh Allsopp PC Advisor
Ashley Perez Buzzfeed
Ashley Strickland CNN
Ashley Parker Fashion Times
Ashley Feinberg (femaleGawker
Ashley Lee The Hollywood Reporter
Ashley Martinez The Miami Hurricane
Athen O’Shea JavaWorld
Aubre Andrus Freelance
Aubrey Westgate Managed Healthcare Executive
Audrey
Aurora Aguilar Modern Healthcare
Austin Kilgore American Banker
Austin Schoonover Austin Daily Herald
Austin Powell Daily Dot
Avi Schneider Geektime
Avi Itzkovitch IoT News Network
Axel Kannenberg heise online
Axel Hengstbach COMPUTER BILD
Bakari Chavanu Makeuseof
Baptiste Bourgain Fubiz
Baptiste Bourgain Fubiz
Barb Darrow Fortune
Barbara Luetgebrune Lippische Landes-Zeitung
Barbara Ortutay AP
Barbara Ortutay Associated Press
Barbara Herman International Business Times
Barbara Turvett Working Mother
Bärbel Hillebrenner Westfalen-Blatt - Bad Oeynhausen
Barry Levine Venturebeat
Barry Levine Venturebeat
Barry Levine Marketing Land
Barry Schwartz Marketing Land
Barry Glenn Orlando Magazine
Beate Kipphardt CHIP online
Beate Strobel FOCUS
Beate Wöhe ChannelPartner
Beatriz Serrano
BECKY FERREIRA Vice
Becky Worley Yahoo
Belen Colino
Belinda Lanks Bloomberg
Ben The College Survival Handbook
Ben Lovejoy 9 to 5 Mac
Ben Rooney The Wall Street Journal Europe
Ben Schwan heise online
Ben Schwan Mac & i
Ben Lovejoy 9to5mac.com
Ben Rooney The Wall Street Journal Europe
Ben Zigterman BGR
Ben Steverman Bloomberg
Ben Gilbert Business Insider
Ben Smith Buzzfeed
Ben Kepes Computer World
Ben Branstetter Daily Dot
Ben Kepes Forbes
Ben Hallman Huffingtonpost
Ben Linders InfoQ.com
Ben Rossi Information Age
Ben Court Men’s Health
Ben Rogerson Music Radar
Ben Coxworth New Atlas
Ben Patterson PCWorld
Ben Reid Redmond Pie
Ben Lobel SmallBusiness.co.uk
Ben Bloom The Telegraph
BEN SULLIVAN Vice
Benedikt Niederschmid n-droid Magazin
Benedikt Fuest Die Welt
Benjamin Schischka PC-WELT
Benjamin Braun GamersGlobal
Benjamin Reuter Green Economy
Benjamin Mayo 9to5Mac
Benjamin Herold Education Week
Benjamin Woo Forbes
Benjamin Snyder Fortune
Benjamin Walsh Huffington Post
Benjamin and Team SOCALTECH
Benjamin Romano Xconomy Seattle
BENN ROSALES AGBeat
Benny Evangelista San Francisco Chronicle (SFGate)
Bernadette Tansey xconomy.com
Bernd Kling ZDNet.de
Bernd Settnik dpa Deutsche Presse-Agentur GmbH
Bernhard Haluschak tecCHANNEL
Bernhard Hartmann General-Anzeiger (Bonn)
Bernie Monegain Healthcare IT News
Bert Latamore Silicon Angle
BERTEL KING, JR. Android Police
Bertram Küster Bild Zeitung
Beth Snyder Bulik Advertising Age
BETH MOLE ARSTechnica
Beth Kowitt Fortune
Beth Skwarecki Life Hacker
Beth Shultz No Jitter
Beth McGuire RISmedia
Beth Stebner StyleCaster
Beth Daniel Tech City News
Bethan Ryder The Telegraph
Betty Wong Fitness Magazine
Beverly Macy
Bhawna Gupta VC Circle
Bianca London Daily Mail
Bianca Bosker Huffingtonpost
Bianca Wright NearShore Americas
Biff Braxton TechCocktail
Bill Petrey Agent Harvest
Bill Barrow Associated Press
Bill Roberson Digital Trends
Bill Visnic Forbes
Bill Siwicki Internet Retailer
Bill French iPhoneCTO
Bill Siwicki Mobile Commerce Internet Retailer
Bill Zimmerman Orlando Sentinel
Bill Goodwin Tech Target
Bill Flook Washington Business Journal
Billy Steele Engadget
Biz Carson Business Insider
Bjoern Habegger mein-auto-blog
Björn Greif ZDNet.de
Björn Brodersen AreaMobile.de
Björn Greif ZDNet.de
Björn Trautwein bz-berlin.de
Björn Plantholt Looki.de
Björn Greif ZDNet.de
Björn Greif ZDNetnet.de
Black Voices Huffington Post
Blair Hanley Frank IDG
Blair Giesen Voice of San Diego
Blake Schmidt Bloomberg
Blake Ellis CNN Money
Blanca
BLAYNE SLABBERT Stuff.co.nz
Blog Team Huffington Post
Blog Editors Startup Canada
Bo Moore Freelance
Bob Geisler Hamburger Abendblatt
Bob Young Arizona Republic
Bob Violino Information Management
Bob Brown Network World
Bob Tedeschi New York Times
BOB VAN ENKENVOWisconsin State Journal
Bonnie Cha Autodesk
Bonnie Cha
Books Huffington Post
Boris Boden Telecom Handel
Boris Veldhuijzen van The Next Web
Boyce Garrison UT San Diego
Brad Roy American College of Sports Medicine’s Health and Fitness
Brad Spirrison Appolicious
Brad Reed BGR
Brad Sowell BizTech
Brad Stone Bloomberg
Brad Stone Businessweek
Brad Jones Developer.com
Brad Bourque Digital Trends
Brad Feld Foundry Group
Brad Sams Neowin
Brad Molen Weber Shandwick
Brad Reed
Bradley Hope Wall Street Journal
Brady Dale (1 email onlObserver
Brandon Hill DailyTech
Brandon Hill DailyTech
Brandon Wenerd Bro Bible
Brandon Workman Business Insider
Brandon Griggs CNN
Brandon Widder Digital Trends
Brandon Engel Directions Magazine
Brandon Sheffield Gamasutra
Brandon Butler Network World
Brandon Bailey San Jose Mercury
Brandon Soderberg Spin Magazine
Brandy Shaul Ad Week
Brandy Shaul Social Times
Brendan Klinkenberg Buzzfeed
Brent Dirks AppAdvice.com
Brett Howse AnAndTech
Brett Howse AnAndTech
Brett Nuckles Business News Daily
Brett Solomon Technology Tell
Brian Heater Engadget
Brian Lam Gizmodo
Brian The Wirecutter
Brian The Wirecutter
Brian Heater Engadget
Brian Lam Gizmodo
Brian Boero 1000watt.net
Brian Fagioli BetaNews
Brian Fagioli BetaNews
Brian Moran Broadcasting & Cable
Brian Anderson Business2Community
Brian Santo CED Magazine
Brian Bennett CNET
Brian McKenna Computer Weekly
Brian Eastwood Fierce Markets
Brian Mastroianni FOX News (National)
Brian Jackson ITBusiness.ca
Brian Ashcraft Kotaku
Brian Chen New York Times
Brian Breslin Refresh Miami
Brian Proffitt RWW
Brian Bandell South Florida Business Journal
Brian Kovalesky Startup Beat
Brian Taylor Tech Republic
Brian Heater Tech Times
Brian Heater TechCrunch
BRIAN LAM The Wirecutter
BRIAN STEINBERG Variety
Brian Roemmele Readmultiplex.com
BRIDGET MALLON Elle Decor
Brigitte Schmiemann Die Welt
Briley Kenney Uberoid
Brittany PeterGreenberg.com (travel)
Brittany Hillen Slash Gear
Brittany Hillen Slash Gear
Bronwen Clune Startup Smart
Brooke Borel Popular Science
Bruce Upbin Forbes
Bruce Kushnick Huffington Post
Bruce Houghton Hypebot
Bruce Bigelow Xconomy San Diego
Bryan Yurcan American Banker
Bryan Clark The Next Web
Buck Wolf Huffington Post
Budi Putra iPhone Buzz
Business Huffington Post
Business Editor Tech Radar Pro
Byron Connolly CIO.com.au
Cade Metz Wired
Cadie Thompson Business Insider
Caitlin Sullivan eM+C
Caitlin McGarry MacWorld
Caitlin Huston MarketWatch
Caitlin Kelly New York Times
Caitlin Sykes New Zealand Herald
Caitlin Dineen Orlando Sentinel
Caitlin DempseyMorais GIS Lounge
Cale Guthrie Weissm Business Insider
Caleb Pershan Gothamist
Calin-Radu Comlosan Telesatmedia.ro
Callum Tennant What Mobile
Calvin Woodward Associated Press
Calvin Reid Publishers Weekly
Cameron Faulkner Tech Radar (US)
Camila Souza TechCocktail
Camille Dodero Spin Magazine
Canada Huffington Post
Canada Blog Team Huffington Post
Candace Jackson Wall Street Journal
Candace Taylor Wall Street Journal
Candice Choi Associated Press
Cara Waters Smart Company
Cara Smusiak Today’s Parent
Caren Kurlander LuxeSource.com
Carina Groh-kontio Handelsblatt.com
Carina Groh-kontio Handelsblatt
Carina Kolodny Huffingtonpost
Carl Weinschenk BTR
Carl Richards New York Times
Carl Franzen
Carla Vianna Miami Today
Carla Schroder Small Business Computing
Carlos Rebato Gizmodo Espanol
Carlos Zahumensky Gizmodo Espanol
Carlos Nuel Xataka
Carly Okyle Entrepreneur Magazine
Carly Z Geardiary
Carly Heitlinger The College Prepster
Carmen Vasquez El Mundo
Carmen Kuriel LA Times
Carol Tice Forbes
Carolin Buchheim fudder.de
Carolin Neumann Der Spiegel
Carolina
Carolina Moreno Huffington Post
Carolina Garcia Los Angeles Daily News
Caroline McCarthy CNET
Caroline Benzel Bialloblog.de
Caroline McMillan PortilloBiz Journals
Caroline Moss Business Insider
Caroline Winter Businessweek
Caroline O’Donovan Buzzfeed
Caroline Donnelly CloudPro
Caroline Baldwin Essential Retail
Caroline Wall Fierce Markets
Caroline Preece IT Pro
Caroline O’Donovan Nieman Lab
Carolyn Gregoire Huffington Post
Carolyn Said San Francisco Chronicle (SFGate)
Carolyn Guniss The Miami Times
Carsten Spille PC Action
Caryn & Edward Techli
Caryn Tomer Techli
Casey Johnston Arstechnica
Casey Johnston Arstechnica
Casey Johnston ARSTechnica
Casey Chan (male) Gizmodo
Casey Frank Miami Herald
Casey Lau Startups HK (Hong Kong)
Casey Lewis Teen Vogue
Casey Newton The Verge
Cat Johnson Freelance
Cat Zakrzewski Wall Street Journal
Cate Cadell TechNode/TechCrunch China
Catey Hill MarketWatch
Catharine Hamm LA Times
Catherine Shu TechCrunch
Catherine Clifford CNBC
Catherine Wilson Daily Business Review
Catherine Gewertz ED Week
Catherine Collins Mobile Enterprise
Catherine Shu TechCrunch
Cay Dobberke Tagesspiegel Online
Caz/Craig Makepeace YTravel blog
CCH Daily
Cecile Vannucci Bloomberg
Cecilia Kang The Washington Post
Celia Ampel South Florida Business Journal
Central Florida Lifestyle
CHAD SAPIEHA Financial Post
Chad M. Van Alstin Health Management Tech Magazine
Chandra Steele PC Mag
Chanel Parks
Chantal Tode Mobile Marketer
Charisse Jones USA Today
CHARLENE JIMENEZ AGBeat
Charlene O’Hanlon The VAR Guy
Charles Babcock Information Week
Charles Babcock Information Week
Charles Babcock Information Week
Charles Babcock Information Week
Charles Strouse Miami New Times
Charles Arthur The Guardian
Charley Figgis BBC London
Charley Figgis BBC London
Charley Cameron Inhabitat
Charlie
Charlie Atkinson Business Matters
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Kelly Wallace CNN
Kelly Sheridan Information Week
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Kelly Bourdet Refinery 29
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Kelly Smith
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Latino Voices Huffington Post
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[email protected] Inc.
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MARTIN ROMJUE Limousine Charter Tour (LTC)
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MIchael Schweisthal FinTech Weekly
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Moments Not Milestones Huffington Post
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Money Huffington Post
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News Editor GigaOM
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[email protected] Globe & Mail
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Writer [email protected]
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Journalist [email protected]
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Senior [email protected]
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Reporter [email protected]
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Tech Reporter [email protected]
Staff Writer [email protected]
Editor [email protected]
Editor [email protected]
Tech Editor [email protected]
Managing [email protected]

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Co-Founder [email protected]
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Managing [email protected]
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Editor in Chief [email protected]
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Senior Editor
Contributor [email protected]
Editor [email protected]
Senior [email protected]
Staff Writer [email protected]
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[email protected]
Reporter [email protected]
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Managing [email protected]
Editor [email protected]
CEO and Editor [email protected]
TV Editor [email protected]
Editor In Chief Brian@ReadMulthttps://twitter.com/BrianRoemmele
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Editorial/Social [email protected]
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writer [email protected]
Editor [email protected]
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[email protected]
Editor [email protected]
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Staff Writer [email protected]
US Editor [email protected]
Executive Edito [email protected]
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Business Editor [email protected]
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Online Content [email protected]
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Reporter [email protected]
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Business Editor [email protected]
Reporter [email protected]
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Mobile + IOT [email protected]
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Luxury Real [email protected]
Real Estate Repo [email protected]
Food and [email protected]
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Executive Editor
Features Editor [email protected]
Editor [email protected]
Editor [email protected]
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Contributing [email protected]

News Editor [email protected]

Business [email protected]
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Editor [email protected]
Editor [email protected]
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Editorial Assista [email protected]
Staff Writer [email protected]
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Latina Issues Jou [email protected]
Freelance [email protected]
Writer, Twitterer [email protected]
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Huffpo Latino [email protected]
Managing [email protected]
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Tech Reporter [email protected]
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Senior [email protected]
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Executive [email protected]
Writer [email protected]
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culture editor [email protected]
Culture Editor [email protected]
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Senior Editor [email protected]
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Contributor [email protected]
Silicon Valley [email protected]
Freelance
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Writer [email protected]
Reporter [email protected]
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Managing Editor
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Editor [email protected]
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Staff Writer [email protected]

Editor [email protected]
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Airlines and [email protected]
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Planning Editor [email protected]
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Reporter [email protected]
Tech Reporter [email protected]
Digital Editor [email protected]
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Editor [email protected]
Editor [email protected]
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Staff Writer [email protected]
Staff Writer [email protected]
Web Editor [email protected]
Executive [email protected]
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Editor [email protected]
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Journalist @crisbhoffman
Editor [email protected]
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[email protected]
Editor [email protected]
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Editor in Chief [email protected]
Ideas Reporter [email protected]
Editor [email protected]
Private Equity [email protected]
Contributor [email protected]
Editor [email protected]
Staff Writer [email protected]
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[email protected]
Editor [email protected]
Editor of Featur [email protected]
Director of Clou [email protected]
Reporter [email protected]
Deputy Travel [email protected]
editor-in-chief [email protected]
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Editor
Managing [email protected]
Editori-in-Chief [email protected]
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Staff Writer [email protected]
Staff Writer [email protected]
Tech Editor [email protected]
Editor [email protected]
Editor in Chief [email protected]
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Editor [email protected]
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Reporter [email protected]
Founder/editor [email protected]
Editor [email protected]
Deputy Editor [email protected]

Editor [email protected]
Editor
Staff Writer [email protected]
Content [email protected]
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Editor-in-Chief [email protected]
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Editor-In-Chief [email protected]
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Freelance [email protected]
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Editor [email protected]
Contributing [email protected]
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Reporter in [email protected]
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Editor [email protected]
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Technology and [email protected]
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Executive [email protected]
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Editorial [email protected]
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Editor [email protected]
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Editor [email protected]
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Editor [email protected]
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Editor In Chief [email protected]
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Editor [email protected]
Editor
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Tech Reporter [email protected]
Editor [email protected]
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Editor [email protected]
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Editor [email protected]
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Associate [email protected]
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Editor [email protected]
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Editor in Chief [email protected]
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Associate [email protected]
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Editor in Chief [email protected]
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Editor and Chief [email protected]
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Executive [email protected]
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Editor [email protected]
News Editor [email protected]
Contributor [email protected]
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Contributor [email protected]
Editor [email protected]
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Freelance [email protected]
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Writer, [email protected]
Writer [email protected]
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Managing [email protected]
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Senior Tech [email protected]
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East coast [email protected]
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Senior Science [email protected]

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Editor in chief [email protected]
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Editor [email protected]
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Editor [email protected]
Editor [email protected]
Managing [email protected]
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Staff Writer [email protected]
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Staff Writer [email protected]

Editor [email protected]
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Writer [email protected]

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Editor [email protected]
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Editor [email protected]
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Executive [email protected]
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reporter [email protected]
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writer
Staff Writer [email protected]
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Editor: Please s [email protected]

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submission editor
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editorial team [email protected]

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Editor in Chief [email protected]
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Editor in Chief [email protected]
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Editor-in-Chief [email protected]
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Editor [email protected]
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writer [email protected]
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Associate [email protected]
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Editor
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Editor [email protected]
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Writer [email protected]
Editor-In-Chief [email protected]

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Freelance [email protected]
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City Editor [email protected]

Columnist [email protected]
Editor [email protected]
Managing Directo
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Editor-In-Chief [email protected]
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Writer [email protected]

International [email protected]
Editor-in-Chief [email protected]
frederica;techcrunch.com
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Editor [email protected]
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Presenter [email protected]
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Writer [email protected]
editor [email protected]
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Cloud Solutions garyarora@deloihttps://twitter.com/aroragary?lang=en
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Editor [email protected]
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Online editor [email protected]

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Editor
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Editor [email protected]
Tech Reporter f [email protected]
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Editor and Chief [email protected]
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Editorial [email protected]
Creative [email protected]
Editor graeme@prototyp https://twitter.com/graeme_fulton
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Editor-in-chief [email protected]
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Editor [email protected]
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Editor [email protected]
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Editor [email protected]
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Guest Post Opportunity

Opinion pieces/ [email protected]
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Editor, Departm [email protected]

Editor [email protected]
[email protected]
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Jerusalem [email protected]
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Editor [email protected]
Editor [email protected]
Technology [email protected]
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Editor [email protected]
Editor [email protected]
Editor [email protected]
Editor [email protected]
Writer [email protected]
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Managing [email protected]
writer [email protected]
writer [email protected]
Editor [email protected]
Tech Reporter [email protected]
Department [email protected]
Editor at Large [email protected]
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Editor [email protected]
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Editor [email protected]
Reporter [email protected]
Blogger, [email protected]
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Tech Reporter ( [email protected]
Markets & [email protected]
CNN tech reporter
Writer [email protected]
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Journalist
Writer [email protected]
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Editor [email protected]
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Editor [email protected]
Freelance [email protected]
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Editor [email protected]
Editor [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Writer [email protected]
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Editor [email protected]
College [email protected]
Editor [email protected]
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Editor in Chief [email protected]
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Staff Writer [email protected], [email protected]
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Contributing [email protected]
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Managing [email protected]
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[email protected]
Staff Writer [email protected]
Executive [email protected]
Contributor [email protected]
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Freelance [email protected]
Editor [email protected]
editor [email protected]
Journalist [email protected]
Writer [email protected]
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VP [email protected]
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Editor [email protected]
Editor [email protected]
Editor [email protected]
Editor, Web [email protected]
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Web content [email protected]
Freelance [email protected]
Blogger, [email protected]
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Web Producer [email protected]
Editor [email protected]
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Editor [email protected]
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Travel Editor [email protected]
Editor [email protected]
Editor [email protected]
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Editor [email protected]
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MD [email protected]
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Commander [email protected]
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Editor [email protected]
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Editor
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Staff Writer [email protected]
Blogger [email protected]
Editor [email protected]
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Staff Writer [email protected]
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News editor [email protected]
editor [email protected]
Editor [email protected]
Editor [email protected]
Staff Writer [email protected], [email protected]
editor [email protected]
Deputy Editor [email protected]
Editor [email protected]
Editor [email protected], [email protected]
UK editor [email protected]
UK editor [email protected]
Assignment [email protected]
Blogger [email protected]
Web content [email protected]
Editor-In-Chief [email protected]
Blogger [email protected]
Editor info@?rhei­ni­sche-post.?de
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Editor [email protected]
Editor [email protected]
Executive [email protected]
Contributor [email protected]
Editor [email protected]
Technology Repo [email protected]
Technology Repo [email protected]
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Contributor [email protected]
International [email protected]
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[email protected]
[email protected]
Staff Writer [email protected]
Contributor [email protected]

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Staff Writer [email protected]
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Writer [email protected]
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Science & [email protected]
executive editor [email protected]
News Editor [email protected]
executive editor [email protected]
News Editor [email protected]
Science & [email protected]
Editorial [email protected]
Editor [email protected]
Editor [email protected]
Director [email protected]
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[email protected]
Writer [email protected]
Reporter [email protected]
Editor [email protected]
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[email protected]
Editor [email protected]
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Editor [email protected]
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SAI Senior [email protected]
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President
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Staff Writer [email protected]
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Editor [email protected]
editor [email protected]
Editor [email protected]
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Deputy Editor [email protected]
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Tech Writer [email protected]
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Editor [email protected]
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editor [email protected]
Staff Writer [email protected]
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CEO at Jeffbullas.com
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Senior Editor [email protected]
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Healthcare [email protected]
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Editor [email protected]
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Head of [email protected]
Head of [email protected]
Editor [email protected]
Editor [email protected]
Deputy Editor [email protected]
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reporter https://myaccount.nytimes.com/membercenter/emailus.html
reporter https://myaccount.nytimes.com/membercenter/emailus.html
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Tech Reporter [email protected]
Staff Writer [email protected]
Editor [email protected]
Staff Writer [email protected]
Managing [email protected]
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Staff Writer
Senior Editor [email protected]
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Contributor [email protected]
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Editor [email protected]
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Tech Reporter [email protected]
Tech & [email protected]
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Tech Journalist [email protected]
Editor [email protected]
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Staff Writer [email protected]
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Editor [email protected]
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Web Editor [email protected]
Staff Writer [email protected]
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Editor [email protected]
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Assistant editor [email protected]
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Editor [email protected]
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Editor at Large [email protected]
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Features Editor [email protected]
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Tech Reporter [email protected]
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Blogger [email protected]
Department [email protected]
Editor [email protected]
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Editor in chief jpaone@napco. @TechnologyTell
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Editor [email protected]
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Executive [email protected]

Tech Reporter [email protected]

Staff Writer [email protected]
Business [email protected]
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Editor [email protected]
Editor [email protected]
Associate [email protected]
Editor In Chief [email protected]
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Senior Editor [email protected]
Editor and Chief [email protected]
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Contributor [email protected]
Publisher [email protected]
Writer [email protected]
Staff Writer [email protected]
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Editor jharms@northcoa @joelleharms
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Editor [email protected]
Tech Reporter [email protected]
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Freelance [email protected]
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East cost editor [email protected]
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East cost editor [email protected]
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Managing [email protected]
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Editor in Chief [email protected]
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Contributing [email protected]
Editor in Chief [email protected]
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Contributor [email protected]
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Business & [email protected]
Security Corres [email protected]
Editorial [email protected]
Correspondent [email protected]
Guest Post [email protected]
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Columnist [email protected]
Technology [email protected]
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Blogger, [email protected]
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President & [email protected]
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Editor [email protected], [email protected]
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[email protected]
Reporter [email protected]
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Editor In Chief [email protected]
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Contributor [email protected]
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Editor [email protected]
Editor [email protected]
Staff Writer

[email protected]
Executive [email protected]
Editor in Chief [email protected]
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Editor In Chief [email protected]
Editor [email protected]
Writer [email protected]
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Senior Editor [email protected]
Staff Writer [email protected]
editor [email protected]
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Contributor [email protected]
Contributing [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Owner/Editor [email protected]
Reporter [email protected]
Web content [email protected]
Blogger, [email protected]
Freelance [email protected]
Writer [email protected]
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[email protected]
Managing [email protected] @Jos
Managing [email protected] @Jos
Journalist [email protected]
editor [email protected]
Staff Writer [email protected]
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writer [email protected]
Senior Editor [email protected]
writer [email protected]
Executive [email protected]
Editor in Chief [email protected]
Editor [email protected]
Freelance [email protected]
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Contributor [email protected]
Reporter [email protected]
Dining Critic [email protected]
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Editor [email protected]
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Editor [email protected]
[email protected]
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Editor [email protected], [email protected]
Managing [email protected]
Correspondent [email protected]
Staff Writer [email protected]

Journalist [email protected]
Journalist [email protected]
Writer [email protected]
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Editor [email protected]
Contributor [email protected]
Founder [email protected]
Writer [email protected]
Contributor
Senior [email protected]
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Deputy Editor [email protected]
Small Business [email protected]
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Managing [email protected]
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US Editor [email protected]
Chief Editor [email protected]
Chief Editor contacto@wwwhhttps://twitter.com/juandiegopolo
Editor [email protected]@jf10
Editor [email protected]@jf10

Startup [email protected]
Deputy Editor [email protected]
[email protected]
Editor in chief
Editor in chief
Co-owner [email protected]
Department [email protected]
Editor [email protected]
Manila/Philippin [email protected]
Blogger [email protected]
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Editor [email protected]
Editor [email protected]
Editor in Chief [email protected]
Assignment [email protected]
Assignment [email protected]
Senior Writer [email protected]
Deputy Editor [email protected]
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Staff Writer [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Executive [email protected]
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Editor [email protected]
Editor [email protected]
Culture Editor [email protected]
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Editor [email protected]
Editor [email protected]
Editor in Cheif [email protected]
Associate [email protected]
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Executive Editorjulio@techspot. @juliofranco
Executive Editorjulio@techspot. @juliofranco
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Tech editor [email protected]
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News Editor [email protected]
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Reporter [email protected]
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writer [email protected]
Editor [email protected]
Editor [email protected]
Tech Reporter [email protected]
Australia Editor [email protected]
Associate [email protected]
Chief Reporter [email protected]
Staff Writer Ga [email protected]
Contributor [email protected]
Reporter [email protected]
[email protected]
Editor in Chief [email protected]
Reporter [email protected]
[email protected]
Opinion editor [email protected]
Twitterer, Editor [email protected]
Staff Writer [email protected]
[email protected]
Managing Edit [email protected]
[email protected]
Deputy Editor [email protected]
Editor [email protected]
Editor [email protected]
Staff Writer [email protected]
News and [email protected]
Founder [email protected]
General [email protected]
[email protected]
Editor [email protected]
senior news writ [email protected]
Co-editor [email protected]
Editor [email protected]
Freelance [email protected]
[email protected]
Fashion Editor [email protected]
Editor-In-Chief [email protected]
Editor [email protected]
Editor [email protected]
Editor in chief [email protected]
Writer, Editor-In [email protected]
Editor [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Editorial Assista [email protected]
Editor [email protected]
[email protected]
[email protected]
Staff Writer [email protected]
Senior Writer [email protected]
Editor-in-Chief [email protected]
Author
[email protected]
Senior [email protected]
[email protected]
Editor [email protected]
Life and style [email protected]
[email protected]
Editor [email protected]
Reporter [email protected]
[email protected]
Editor in Chief
Editor [email protected]
Editor [email protected]
Reporter, Freelan [email protected]
Editor [email protected]
writer [email protected]
Late Night [email protected]
Staff Writer [email protected], [email protected]
Staff Writer [email protected]
Associate [email protected]
Associate [email protected]
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Editor [email protected]
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Senior Writer @om
Reporter [email protected]
Business/Tech [email protected]
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[email protected]
Editor [email protected]
Editor [email protected]
Deputy Editor [email protected]
News Editor [email protected]
[email protected]
Chief Film Critic [email protected]
Editor in Chief [email protected]
Editor [email protected]
Editor [email protected]
Executive [email protected]
Editor [email protected]
[email protected]
Reporter [email protected]
Reporter [email protected]
Senior Journalis [email protected]
Mobile Writer [email protected]
Editor [email protected]
Senior [email protected]
Digital Editor [email protected]
Senior Writer [email protected]
[email protected]
Freelance [email protected]
Editor [email protected]
Web content [email protected]
Editor [email protected]
Web content [email protected]
Web content edito [email protected]
[email protected]
[email protected]
Real Estate Repo [email protected]
General Assignment Reporter
Staff Writer [email protected]
[email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Global Editor in [email protected], [email protected]
[email protected]
Editor of Money [email protected]
Staff Writer [email protected]
Contributing No [email protected]
Asia Bureau [email protected]
[email protected]
Editor [email protected]
Senior [email protected]
UK Companies [email protected]
UK Companies [email protected]
Senior [email protected]
Editor Aluxurytravelblog.com/contact-us
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[email protected]
Editor [email protected]
Editor. Tech [email protected]
[email protected]
Editor FierceCI [email protected]
Deputy Editor [email protected]
Technology journalist
Contributor [email protected]
Financial [email protected]
Editor in Chief [email protected]
Staff Writer [email protected]
Editor at Large [email protected]
Chief [email protected]
News Director
Online News [email protected]
Digital Reporter [email protected]
Managing [email protected]
[email protected]
Co-founder & Sen [email protected]
Editor in Chief [email protected]
[email protected]
Staff Writer [email protected]
Business [email protected]
Innovation [email protected]
Multimedia [email protected]
editor [email protected]
Staff Writer [email protected]
Top Blogger [email protected]
Executive [email protected]
Contributor [email protected]
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Managing [email protected]
Freelance [email protected]
[email protected]
[email protected]
[email protected]
Contributing [email protected], [email protected]
Editorial Directo [email protected]
Editor in Chief [email protected]
Reporter [email protected]
[email protected]
[email protected]
Editor
[email protected]
Editor [email protected]
Real Estate [email protected]
[email protected]
City Reporter [email protected]
Editor rubyinside@pete@peterc
Web content [email protected]
Editor [email protected]
Web content [email protected]
Editor [email protected]
Editor-In-Chief [email protected]
Editor [email protected]
Writer [email protected]
Writer [email protected]
Editor [email protected]
[email protected]
City Reporter [email protected]
Editor rubyinside@pete@peterc
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Editor [email protected]
[email protected]
Financial Journalist
Staff Writer [email protected]
Contributor [email protected]
[email protected]
Deputy editor fo [email protected]
Freelance [email protected]
[email protected]
Staff Writer [email protected]
Editor At Large [email protected]
Chief Content [email protected]
Journalist [email protected]
Editor [email protected]
technology [email protected]
Deputy Editor [email protected]
Film Critic [email protected]
Editor-at-Large [email protected]
[email protected]
Contributor
Editor [email protected]
[email protected]
Staff Writer [email protected]
Editorial [email protected]
Editor [email protected]
Writer [email protected]
[email protected]
Director of Com [email protected]
Staff Writer
Blogger [email protected]
Editor [email protected]
[email protected]
[email protected]
Copy Editor [email protected]
Digital Editor [email protected]
Small Business [email protected]
Chief Editor [email protected]
[email protected]
[email protected]
Editor [email protected]
[email protected], [email protected]
Reporter [email protected]
Staff Writer [email protected]
Founder [email protected]
Contributing [email protected]
Editor [email protected]
[email protected]
[email protected]
[email protected]
Freelance contri [email protected]
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Deputy Tech [email protected]
Staff Writer [email protected]
Small Business [email protected]
[email protected]
Staff Writer for [email protected]
Deputy Health Ed [email protected]
Deputy Health Ed [email protected]
[email protected]
Head of Commun [email protected]
Staff Writer
Staff Writer
Editor [email protected]
Contributor [email protected]
News Director [email protected]
Technology + Ret [email protected]
[email protected]
Staff Writer [email protected]
Personal [email protected]
[email protected]
Journalist [email protected]
Editor in Chief [email protected], [email protected]
Editor in Chief [email protected], [email protected]
[email protected]
Editor-in-Chief [email protected]
Deputy editor [email protected]
Staff Writer [email protected]
[email protected]
Twitterer, Depar [email protected]
President ([email protected]
Editor [email protected]
Senior Editor [email protected]
[email protected]
Blogger [email protected]
[email protected]
Editor [email protected]
Tech [email protected]
Assistant [email protected]
Entertainment + [email protected]
Editor [email protected]
[email protected]
Correspodent [email protected]
Correspodent [email protected]
[email protected]
editor [email protected]
editor [email protected]
Editor [email protected]
Correspondent [email protected]
Intern [email protected]
Managing [email protected]
Intern [email protected]
Managing [email protected]
Staff Writer [email protected]
[email protected]
Online Editor [email protected]
Editor [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Reporter [email protected]
Writer [email protected]
Education [email protected]
[email protected]
Fashion Editor [email protected]
[email protected]
E-commerce [email protected]
Managing [email protected]
redacció[email protected]
Reporter [email protected]
Freelance [email protected]
[email protected]
[email protected]
Correspondent [email protected]
Editor in Chief [email protected]
Managing [email protected]
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Founder reneeboothsdes https://twitter.com/renee_booths
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CEO/Editor [email protected]
writer [email protected]
writer [email protected]
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Executive Editor http://www.cnet.com/profiles/rhbrown/
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Editor at Large [email protected]
President [email protected]
Staff Writer [email protected]
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Editor [email protected]
Editor (tips@ reatips@readwrite @rww
Editor [email protected]
Editor (tips@ reatips@readwrite @rww
Contributing [email protected]
Editor [email protected]
Deputy Editor [email protected]
Founder/CEO/Edi [email protected]
Reporter [email protected]
Editor [email protected]
Opinion Editor [email protected]
editor-in-chief [email protected]
Senior HD [email protected]
Editor [email protected]
Editor [email protected]
West Coast Edit [email protected]
Editorial [email protected]
editor [email protected]
[email protected]
Contributor [email protected]
Editor [email protected]
Contributor [email protected]
[email protected]
Staff Writer [email protected]
editor [email protected]

Reporter
Managing [email protected]
Finance [email protected]
[email protected]
Social Media [email protected]
Digital Producer [email protected]
Editor [email protected]
Tech Reporter
Reporter [email protected]
UK Technology R [email protected]
[email protected]
[email protected]
Editor [email protected], [email protected]
[email protected]
Editor [email protected]
[email protected]
Australia Editor [email protected]
Contributor [email protected]
Editor [email protected]
[email protected]
[email protected]
editor [email protected]
Editor [email protected]
Writer [email protected]
Freelance [email protected]
editor [email protected]
Editor [email protected]
[email protected]
[email protected]
Contributing [email protected]
Digital Media [email protected]
Contributor [email protected]
[email protected]
Tech Editor [email protected]
[email protected]
[email protected]
[email protected]
Editor [email protected]
Editor [email protected]
Editor [email protected]
[email protected]
Editor [email protected]
Science Editor [email protected]
european editor http://robinwauters.com/
european editor http://robinwauters.com/
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[email protected]
Contributor [email protected]
[email protected]
Managing [email protected]
 [email protected]
writer [email protected]
Editor [email protected]
Editor [email protected]
Marketing [email protected]
Editor [email protected]
[email protected]
[email protected]
[email protected]
Freelance [email protected]
Executive [email protected]
Reporter [email protected]
Department [email protected]
Department [email protected]
Tech Reporter [email protected]
[email protected]
Staff Writer [email protected]
[email protected]
Editor [email protected]
Managing [email protected]
Contributing [email protected]
Contributor [email protected]
Columnist [email protected]
Staff Writer [email protected]
Managing [email protected], [email protected]
Staff Writer [email protected]
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[email protected]
Owner [email protected]
Critic, Blogger [email protected]
Critic, Blogger [email protected]
Huffpo Latino [email protected]
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Technology [email protected]
Executive [email protected]
Tech Reporter [email protected]
Writer [email protected]
Reporter [email protected]
Reporter [email protected]
Writer [email protected]
Technology Edit [email protected]
Editor [email protected]
writer
writer [email protected]
writer [email protected]
writer
Contributing [email protected]
[email protected]
Editor [email protected]
Staff Writer [email protected]
Editor [email protected]
Staff Writer [email protected]
Editor/Writer [email protected]
Production [email protected]
editor [email protected]
Editor [email protected]
Associate [email protected]
Reporter [email protected]
Reporter [email protected]
Blogger/Editor https://twitter.com/ryantracey
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Writer [email protected]
Editor in Chief [email protected]
[email protected], [email protected]
Editor [email protected]
Reporter [email protected]
Editor [email protected]
[email protected]
[email protected]
Managing [email protected]
Founder/Editor [email protected]
Market [email protected]
[email protected]
Writer [email protected]
[email protected]
Writer, Blogger [email protected]
Writer [email protected]
Writer [email protected]

Editor [email protected]
Staff Writer [email protected]
Reporter [email protected]
Reporter [email protected]
[email protected]
Managing [email protected]
Managing [email protected]
Managing [email protected]
Executive Director of Product
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Deputy Editor [email protected]
Contributor [email protected]
[email protected]
Tech Reporter [email protected]
Editor [email protected]
Contributor/[email protected]
[email protected]
Online Editor [email protected]
Managing [email protected]
[email protected]
Senior Politics [email protected]
Assistant Editor [email protected]
Market [email protected]
[email protected]
journalist [email protected]
Editor [email protected]
[email protected]
Staff Writer [email protected]
Editor
Reporter [email protected]
Reporter [email protected]
Editor
Staff Reporter [email protected]
Editor [email protected]
[email protected]

[email protected]
Writer [email protected]
Editor [email protected]
Managing editor [email protected]
Contributor [email protected]
Managing [email protected]
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Editor @writesanjaynegi
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Deputy Editor [email protected]
Tech Writer [email protected]
Editor [email protected]
Senior Editor [email protected]
Reporter [email protected]
Editor [email protected]
[email protected]
Science [email protected]
Editorial [email protected]
[email protected]
[email protected]
Editor [email protected]
Editorial [email protected]
Science [email protected]
Associate [email protected]
Tech Reporter [email protected]
Editor [email protected]
Travel Reporter [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Contributing [email protected]
Owner [email protected]
Reporter [email protected]
News reporter [email protected]
Editor in Chief [email protected]
Editor [email protected]
Founder/Editor i [email protected]
Freelance [email protected]
Start-up [email protected]
Assistant Editor/[email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Executive [email protected]
Editor [email protected]
Contributing No [email protected]
Contributing [email protected]
Reporter [email protected]
Staff Writer [email protected], [email protected]
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Twitterer, [email protected]
General [email protected]
Writer [email protected]
Editor [email protected]
Editor of Small [email protected]
[email protected]
[email protected]
Chicago [email protected]
Sports Reporter [email protected]
Editorial [email protected]
Editorial [email protected]
Boston/New Englsk@scottkirsner @scottkirsner
Boston/New Englsk@scottkirsner @scottkirsner
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Editor [email protected]
Editor in Chief [email protected]
[email protected]
[email protected]

editor [email protected]
[email protected]
Editor in Chief [email protected]
writer [email protected]
[email protected]
Deputy Tech [email protected]
Editor [email protected]
news writer [email protected]
news writer [email protected]
Editor [email protected]
Editor
Editor [email protected]
[email protected]
Contributing [email protected]
Editor [email protected]
[email protected]
Senior Editor [email protected]
Staff Writer [email protected]
Managing [email protected]
Staff Writer [email protected]
[email protected]
 [email protected]
[email protected]
Writer [email protected]
Writer [email protected]
Staff Editor [email protected]
Editor [email protected]
Senior Editor [email protected]
[email protected]
[email protected]
Senior Writer [email protected]
Senior Tech [email protected]
Reporter [email protected]
[email protected]
[email protected]
Managing [email protected]
Staff Writer
Freelance [email protected]
Director of [email protected]
[email protected]
Freelance [email protected]
Multimedia [email protected]
Associate [email protected]
Editor [email protected]
[email protected]
Editor-in-Chief [email protected], [email protected]
Staff Writer [email protected]
[email protected]
Executive [email protected]
Weekend [email protected]
[email protected]
Digital Producer [email protected]
News and Featurshawn@techspo@ocianet
News and Featurshawn@techspo@ocianet
Editor [email protected]
Travel Editor [email protected]
Editor [email protected]
Cybersecurity C [email protected]
[email protected]
owner [email protected]
Associate [email protected]
[email protected]
Staff Reporter [email protected]
Freelance [email protected]
[email protected]
writer [email protected]
writer [email protected]

Staff Writer [email protected]

Web content [email protected]
Team Leader [email protected]
Senior [email protected]
Editor [email protected]
Editor-In-Chief, [email protected]
Senior [email protected]
Team Leader [email protected]
Communications Manager
Editor [email protected]
Founder [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
Contributor [email protected]

Staff Writer [email protected]

Editor [email protected]
Freelance tech [email protected]
News Desk [email protected]
Editor [email protected]
Harlem local [email protected]
Staff Writer [email protected]
[email protected]
[email protected]
[email protected]
Science and [email protected]
Science and [email protected]
[email protected]
[email protected]
Correspondent –[email protected]
TV Critic [email protected]
Tech Reporter [email protected]
Reviewer [email protected]
Reviewer [email protected]
Writer
 [email protected]
Editor [email protected]
Editor [email protected]
E-commerce [email protected]
[email protected]
[email protected]
Travel Editor [email protected]
[email protected]
Executive [email protected]
Executive [email protected]
editor [email protected]
[email protected]
[email protected]

Editor in Chief [email protected]

Small Business [email protected], [email protected]
European editor
European editor
Blogger [email protected]
Web content [email protected]
Writer, [email protected]
Department Head [email protected]
Assignment [email protected]
Assignment [email protected]
Writer [email protected]
Assignment [email protected]
Twitterer, [email protected]
Writer [email protected]
Department [email protected]
Staff Writer [email protected]
Editor [email protected]
Writer [email protected]
Editor [email protected]
Editor [email protected]
Department [email protected]
Editor [email protected]
Editor-In-Chief [email protected]
Editor [email protected]
Senior Assignmen [email protected]
Reporter [email protected]
Senior [email protected]
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Latin America [email protected]
Contributing Writer
Digital Health [email protected]
News Reporter [email protected]
Editorial / Soci [email protected]
BioTech [email protected]
Editor [email protected]
[email protected]
Staff Writer
[email protected]
Editorial [email protected]
Editorial [email protected]
Online Deputy Ed [email protected]
Online Deputy Ed [email protected]
[email protected]
Editorial Directo [email protected]
Staff Writer [email protected]
[email protected]
editor [email protected]
News Director [email protected]
Founder/[email protected]
[email protected]
Senior Editor [email protected]
U.S. [email protected]
Technology Edit [email protected]
Publisher / [email protected]
[email protected]
Senior Technolog [email protected]
Managing [email protected]
[email protected]
Contributor [email protected]
Editor [email protected]
Contributing No [email protected]
Staff Writer [email protected]
[email protected]
Consumer [email protected]
Consumer [email protected]
[email protected]
[email protected]
[email protected]
Publisher and [email protected]
[email protected]
Senior Tech [email protected]
Senior Writer [email protected]
Technology Repo [email protected]
[email protected]
Contributing [email protected]
Technology [email protected]
Contributing [email protected]
Contributor [email protected]
[email protected]
[email protected]
[email protected]

Editorial [email protected]
Editor [email protected]
Tech Reporter [email protected]
editor [email protected]
Editor [email protected]
Editor-in-Chief [email protected]
Staff Writer [email protected], [email protected]
Reporter [email protected]
Editor [email protected]
Editor [email protected]
[email protected]
Editor-in-Chief [email protected]
[email protected]
Night Editor [email protected]
Editor [email protected]
[email protected]
Staff Writer [email protected]
Reporter/[email protected]
Editor in Chief [email protected]
Writer [email protected]
Deputy Editor [email protected]
[email protected]
Editor [email protected]
Tech Reporter [email protected]
Staff Writer [email protected]
Reporter [email protected]
Tech Writer [email protected]
Staff Writer [email protected]
Writer [email protected]
UK Bureau [email protected]
UK Bureau [email protected]
editor [email protected]
Contributing [email protected], [email protected]
[email protected]

[email protected]
[email protected]

[email protected]
[email protected]
[email protected]
Editor in Chief [email protected]
[email protected]
writer [email protected]
Staff Writer [email protected]

[email protected]
[email protected]
[email protected]
Managing [email protected]
executive editor [email protected]
Executive [email protected]
Director of [email protected], [email protected]
Editorial [email protected]
Contributing [email protected]
Editor [email protected]
Editor, Blogger [email protected]
Senior Fitness [email protected]
Editor [email protected]
Freelancer [email protected]
Retail Reporter [email protected]
Editor-In-Chief, [email protected]
Managing Editor,[email protected]
Executive [email protected]
Editor [email protected]
Managing [email protected]
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[email protected]
Tech Reporter [email protected]
Editor FierceWir [email protected]
Staff Writer [email protected]
Editor [email protected]
Editor [email protected]
Writer [email protected]
Managing [email protected]
Editor [email protected]
Freelance [email protected]
Staff Writer [email protected]
Staff Writer [email protected]
US/North [email protected]
Staff Writer [email protected]
Editor and Chief [email protected]
[email protected]
[email protected]
[email protected]
Senior Tech [email protected]
Reporter [email protected]
Editorial Assista [email protected]
[email protected]
[email protected]
[email protected]
Co-founder [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Staff Writer [email protected]
[email protected]
Upstart [email protected]
[email protected]
[email protected]
Managing [email protected]
Editorial Assista [email protected]
breaking news [email protected]
Social Media [email protected]
Staff Writer [email protected]
Managing [email protected]
[email protected]
reporter [email protected]
reporter [email protected]
Associate [email protected]
Staff Writer [email protected]
[email protected]
Web News [email protected]
[email protected]
Startup [email protected]
Writer [email protected]
Contributing [email protected]
Editor in Chief [email protected]
Editor-in-Chief tips@readwrite. @owenthomas
Reporter [email protected]
Blogger, Editor [email protected]
Editor-In-Chief [email protected]
Editor-In-Chief [email protected]
Editor [email protected]
Web content [email protected]
Writer, Blogger [email protected]
Editor [email protected]
Editor [email protected]
Writer [email protected]
Correspondent, E [email protected]
Editor [email protected]
Freelance [email protected]
Editor-in-Chief tips@readwrite. @owenthomas
[email protected]
Editor [email protected]
Staff Writer [email protected]
Editor at Large [email protected]
editor-in-chief [email protected]
Reporter [email protected]
web producer [email protected]
Staff Writer [email protected]
Editor in Chief [email protected]
Department Head [email protected]
[email protected]
Blogger [email protected]
Assistant Editor [email protected]
Managing [email protected]
Editor [email protected]
Digital Media [email protected]
Freelance [email protected]
Digital Media [email protected]
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Journalist [email protected]
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@iusethisapp
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@mashable
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@CNNMoney
@networkworld
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@WSJD
@OReillyMedia
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@PCMag
@PCWorld
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@PocketGamer
@producthunt

@SidebarIO
Very NYC focused
@sitepointdotcom
@slashdot
@springwise
@financialpost
@StartupBooster
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@techcocktail
@techdirt
@TechHive
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@techreview
@techradar
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Information Technology development, Computers (German
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eLearning English http://elearnmag.acm.org/index.cfm
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Tech/Startups
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Regional news, National news, Public administrati German
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Technology (General), Cleantech & Green Technolo German
Computer hardware, Software, Computers (Genera German
Computer hardware, Computer peripherals, Technol German
Computer hardware, Technology (General), Televis German
International news, Computers (General), E-busin German
Monitors German
Computer games, Gaming - Online/Multiplaer, MobGerman
Culture (General), Current affairs, Society, Social iGerman
Local news, Regional interest, Regional news, Lo German
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Soccer, Handball, Basketball, Sports (General), S German
Computers in construction, Software, Computers (German
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Corp Training English http://www.hrmagazine.co.uk/type/news/categor
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Digital technology, Computer graphics, Informat German
Technology (General), Computers (General), NewsGerman
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technology French
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Society, Cultural affairs, Culture (General) German
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Local government, Regional interest, Local news, German
technology English
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Software, Computer industry, Computers (GeneralGerman
Television reviews, Current affairs, Television pre German
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technology english

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Servers and Data Storage, Mobile computing, Tel German
Politics (General), Local news, Home affairs, GoveGerman
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National news, International news, Entertainment (German
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New media, Information Technology development,German
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technology English http://www.dailytech.com/ContactStaff.aspx?id=1
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Car stereo and security, Automotive industry, Car German
Internet, Telecommunications (General), ComputerGerman
Computer games German
Electronics (General), Communications, Mobile c German
Computer aided design and manufacturing, Informat German
Travel (General), Airlines and air transport, Travel German
Architecture, Culture (General), Real Estate, Tow German
Computer hardware, Video, Photography - ProfessGerman
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Business forecasting, Internet, Telecommunicatio German
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Color psychology is the study of colors in relation to human behavior. It aims to determine how
color affects our day to day decisions such as the items we buy. Does the color of a dress
compel us into purchase? Do the colors of a package make us choose one brand over another?
Does the color of an icon make us more likely to click on it? The short answer is yes. But the
why part is a bit more complicated.
By using colors strategically for your marketing efforts, you can get your audience to see what
you want them to see and help them perceive you the way you aim to be perceived. This is why
understanding color psychology can be so useful for your marketing efforts. Because it can help
you portray your brand the way you want to.
List of Color Meanings:
Red Color Psychology: Marketing colors like red can capture attention. The red color meaning is
associated with excitement, passion, danger, energy, and action. You might’ve noticed that
some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the
shelf. In color psychology, red is the most intense color. And thus, can provoke the strongest
emotions.
Orange Color Psychology: orange represents creativity, adventure, enthusiasm, success, and
balance. The color orange adds a bit of fun to any picture, website, or marketing material it’s on.
Despite it’s attracting color, it’s not as commanding as the color red. Many marketers still use
the color for call to actions or areas of a website that they want to draw the eye too.
Yellow Color Psychology: the color meaning for yellow revolves around sunshine. It evokes
feelings of happiness, positivity, optimism, and summer but also of deceit and warning. Some
brands choose to use a cheerful yellow color as the background or border for their website
design. You can also choose to use yellow for your ‘free shipping’ bar at the top of your website
if it matches the rest of your website’s design. A little touch of yellow can help your website
visitors associate your store with something positive.
Pink Color Psychology: Pink is a popular color for brands that primarily serve a female
audience. In color psychology, pink’s color meaning revolves around femininity, playfulness,
immaturity and unconditional love. Some brands have chosen to use the color pink for the
product packaging especially for girl’s toys. Whereas other brands highlight the pink color in
their logo, website design, or to highlight key messages.
Green Color Psychology: In color psychology, green is highly connected to nature and money.
Growth, fertility, health, and generosity are some of the positive color meanings for the color.
The color meaning for green also carries some negative associations such as envy. If you’re in
the health or fitness niche, you might choose to add more green to your online store. For
example, your homepage banner image or logo might include a green background.
Statistics in 2020:
Google in 2020.
-Google has been visited 62.19 billion times this year.
-Google has 92.18 percent of the market share as of July 2019.
-Google processes over 3.5 billion searches per day.
-More than one billion questions have been asked on Google Lens.
-63 percent of Google’s US organic search traffic originated from mobile devices.
-Facebook was the most searched keyword on Google.
-84 percent of respondents use Google 3+ times a day or more often.
-46 percent of product searches begin on Google.
-90 percent of survey respondents said they were likely to click on the first set of results.
-Organic search produced 23 percent of all site visits.
Influencer marketing statistics in 2020:
-Ninety-three percent of marketers use influencer marketing as part of their marketing
strategy.
-Nine out of ten marketers believe influencer marketing to be an effective form of
marketing.
-Businesses that use influencer marketing for brand promotion earn $18 for every dollar
invested.
-The influencer marketing industry is set to hit $15 billion by 2022.
-97 percent of marketers use Instagram for influencer marketing, making it the most
popular social media channel for influencer marketing.
-57 percent of marketers say they will be increasing their influencer marketing budgets
in 2020.
-Brand awareness is one of the top three influencer marketing objectives for 86 percent
of marketers.
-Eighty percent of consumers have carried out a purchase after having seen it
recommended by an influencer.
-Half a million influencers use Instagram as their preferred and only channel of
influence.
-Twenty-five percent of all sponsored posts on Instagram are fashion-related.
Blogging Statistics in 2020:
-There are currently more than 600 million blogs on the internet out of the 1.7 billion
websites.
-The number of active bloggers in the United States is estimated to hit 31.7 million in

-86 percent of content marketers use blog posts as part of their marketing strategy.
-The average blog post today has 1236 words. That’s 53 percent more than the average
blog post six years ago.
-It takes bloggers an average of 3 hours and 57 minutes to produce a blog post.
-Bloggers say the most important factor for success is the quality of content.
-97 percent of bloggers use social media to promote their blog posts.
-Businesses that publish 16 or more posts per month receive 3.5 times more traffic than
those who publish fewer than four posts.

-60 percent of consumers say blog posts are valuable in the early stages of the buying
process.
-More than half of content marketers say blog content is their top inbound marketing
priority.
Mobile Website Design in 2020:
-Make buttons big enough for people to tap them.
-Ensure that text is large enough to read without users needing to zoom in.
-Simplify your menu to make it easy to navigate on a small screen.
-Place the search feature front-and-center and allow users to filter search results.
-Make it effortless for users to contact you.
-Create forms that are simple and quick to use.
-Place calls-to-action above the fold, so that they’re prominent.
-Avoid frustrating users with pop-ups unless they’re absolutely necessary.
Online Reviews Statistics in 2020
-Nearly nine out of ten consumers read reviews before making a purchase.
-62 percent of consumers say they will not buy from brands that censor online reviews.
-Three in four shoppers say they trust online reviews as much as personal
recommendations.
-Google is the most popular online review platform. 57 percent of consumers use it to
read reviews.
-56 percent of consumers read at least four reviews before buying a product.
-Almost half of all internet users say they post online reviews at least once a month.
-More than half of customers expect businesses to respond to their negative reviews
within a week.
-97 percent of shoppers who read online reviews from other consumers also read
responses from businesses.
-Eight in ten consumers consult online reviews for local businesses.
-Product pages with customer reviews experience 3.5 times more conversions than those
without.
Content Statistics in 2020
-96 percent of marketing decision makers say content marketing has been effective for
their brand.
-Three-quarters of marketers use organic traffic to measure content marketing success,
the topic metric used.
-86 percent of marketers have successfully reached their brand awareness goals
through content marketing.
-Seven out of ten marketers are investing in content marketing actively.
-On average, brands are spending 41 percent of their overall marketing budget on
content.
-Just over three-quarters of companies have a content marketing strategy in place.
-Nine out of ten consumers expect brands to provide content.
-Approximately 80 percent of consumers say user-generated content highly impacts
their purchasing decisions.
-84 percent of content marketers engage in paid methods for content distribution.

-More than half of marketers outsource at least one content marketing activity, the most
common being content creation.

Branding Statistics:
-86 percent of consumers say authenticity is important when deciding what brands they
like and support.
-81 percent of surveyed consumers said that they need to be able to trust the brand in
order to buy from them.
-Using a signature color can increase brand recognition by 80 percent
-It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your
website.
-Consistent presentation of a brand has seen to increase revenue by 33 percent.
-66 percent of consumers think transparency is one of the most attractive qualities in a
brand.
-Two-thirds (64 percent) of consumers around the world said that they would buy from a
brand or boycott it solely because of its position on a social or political issue.
-73 percent of consumers cite customer experience as an important factor in their
purchasing decisions.
-77 percent of consumers buy from brands who share the same values as they do.
-79 percent of people say that user generated content highly impacts their purchasing
decisions.
WhatsApp Statistics:
-There are 2 billion WhatsApp users around the globe.
-1.6 billion WhatsApp users access the app on a monthly basis.
-WhatsApp was downloaded 96 million times in February 2020.
-WhatsApp is available in more than 180 countries and 60 different languages.
-With 340 million users, India is WhatsApp’s biggest market.
-More than 65 billion messages are sent via WhatsApp every day.
-53 percent of WhatsApp users in the US use the app at least once a day.
-One in every five US adults use WhatsApp.
-There are more than five million businesses using WhatsApp Business.
-Half a billion WhatsApp accounts use the WhatsApp Status feature every day.
Why Customer Satisfaction Is Important:
-It helps you make smarter marketing decisions.
-It makes you stand out among the competition.
-It prevents your customers from churning.
-It prompts word-of-mouth referrals.
-It protects your online image.
Social Media Statistics in 2020
-3.5 billion social media users worldwide.

-Facebook is the most popular social media platform.

-90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social
media users.
-Users spend an average of 3 hours per day on social networks and messaging.
-73% of marketers believe that social media marketing has been “somewhat effective” or
“very effective” for their business.
-54% of social browsers use social media to research products.
-71% of consumers who have had a positive experience with a brand on social media are
likely to recommend the brand to their friends and family.
-49% of consumers depend on influencer recommendations on social media.
-500 million daily active Instagram stories are uploaded worldwide.
-91% of all social media users access social channels via mobile devices.
Instagram Statistics in 2020
-1 billion monthly active Instagram users.
-The average post on Instagram contains 10.7 hashtags.
-71% of the billion monthly active users on the Instagram app are under the age of 35.
-Instagram users spend an average of 53 minutes per day.
-500 million IG accounts use Instagram stories every day.
-The use of the #ad hashtag on Instagram increased by 133% from February 2018 to
February 2019.
-Instagram can generate over 4 x more interactions on Instagram compared to
Facebook.
-71% of US businesses use Instagram.
-Instagram helps 80% of Instagram users decide to buy a product or service.
-50% of Instagrammers follow at least one business.
Linkedin Statistics in 2020
-LinkedIn has over 660 million users in more than 200 countries and territories across
the globe.
-57 percent of LinkedIn users are male and 43 percent are female.
-37 percent of US adults who use LinkedIn are between 30 and 49 years old.
-Half of all US adults with college degrees use LinkedIn.
-Nearly 15 percent of all LinkedIn users are senior-level influencers.
-There are more than 30 million companies listed on LinkedIn.
-LinkedIn is the second-most popular social media platform among B2B marketers.
-The US offers the largest group of LinkedIn advertising audience with a reach of 160
million users.
-52 percent of buyers says LinkedIn has the most influence on their research process
before purchasing a product.
-57 percent of LinkedIn’s traffic is mobile.
Customer Service Statistics in 2020
-More than six in ten Americans contact customer service every month.
-84 percent of consumers say customer service is a key factor in deciding whether to
purchase an item.
-95 percent of all consumers consider customer service to be important for brand
loyalty.

-Despite the availability of automated solutions, three in four consumers still prefer to
interact with a real person.
-More than nine out of ten consumers will stop buying from a company after three or
fewer poor customer service experiences.
-More than half of consumers say automated telephone systems are the worst part of
poor customer service.
-One-third of customers list the most important aspect of good customer service
experience as being able to resolve their problems in one sitting.
-Six in ten consumers say they share bad shopping experiences with others.
-76 percent of consumers prefer to reach customer support via phone calls.
-68 percent of consumers are willing to pay more to have better customer service
experiences.
Podcast Statistics in 2020
-There are currently 850,000 active podcasts and over 30 million podcast episodes.
-More than half of all US consumers above the age of 12 listen to podcasts.
-65 percent of podcast listeners tune in using portable devices such as smartphones
and tablets.
-Nearly three out of every four podcast listeners in the US say they tune in to learn new
things.
-32 percent of Americans listen to podcasts on a monthly basis.
-90 percent of podcast listeners listen to podcasts from the comfort of their own home.
-More than half of listeners are at least somewhat more likely to consider buying from a
brand after hearing its advertisement on a podcast.
-Podcast advertising revenues are expected to surpass $1 billion in 2021.
-82.4 percent of podcast listeners spend more than seven hours a week listening to
podcasts.
-The average weekly podcast listener subscribes to an average of six shows and listens
to seven shows per week.
Pinterest Statistics in 2020:
-Pinterest currently has 322 million monthly active users.
-Seven of every ten Pinterest users are female.
-Most US adult Pinterest users are aged between 30 and 49.
-One-third of Pinterest users in the US use it to follow brands and companies.
-There are over 200 billion pins saved on Pinterest.
-Six out of ten millennials use Pinterest to discover new products.
-More than two billion text-based and guided searches are carried out on Pinterest
every month.
-More than 50 percent of Pinterest users live outside the US.
-28 percent of all marketers worldwide use Pinterest to market.
-10. Eight out of ten Pinterest users have bought products based on their brands’ content
on Pinterest.
Twitter Statistics in 2020
-There are 330 million monthly active users and 145 million daily active users on Twitter.
-63 percent of all Twitter users worldwide are between 35 and 65.

-The ratio of female to male Twitter users is roughly one to two: 34 percent female and 66
percent male.
-The average session on Twitter is 3.39 minutes.
-There were 11.7 million downloads of Twitter on the App Store in the first quarter of 2019.
-75 percent of B2B businesses market their products and/or services on Twitter.
-500 million tweets are sent out per day.
-More than 20 percent of all US internet users access Twitter at least once per month.
-The “Face With Tears of Joy” emoji is the most popular emoji on Twitter and has been
used more than two billion times.
-40 percent of Twitter users carried out a purchase after seeing it on Twitter.
Voice Search Statistics in 2020:
-One-third of the United States population use voice search features.
-71 percent of consumers prefer to conduct queries by voice instead of typing.
-By 2020, three quarters of all US households are expected to own at least one smart
speaker.
-More than half of all owners of smart speakers use their device on a daily basis.
-43 percent of voice device owners aged between 45 and 60 use their devices to shop
online.
-51 percent of all online shoppers in the US use voice assistance to help them research
products.
-Over 250 billion queries were carried out by voice search in 2018.
-More than one quarter of the global online population is using the voice search feature
on their mobile devices.
-72 percent of US consumers are engaging with voice search through digital assistants.
-The average voice search result page loads half as fast as the average page.
Small Business Statistics in 2020:
-There are 30.7 million small businesses in the USA.
-Small companies create 1.5 million jobs annually and account for 64 percent of new jobs
created in the United States.
-Over 90 percent of the business population represents small and medium-sized
businesses.
-55 percent of respondents said that the biggest motivation for opening your own
business is being your own boss.
-COVID-19 has rendered 31 percent of small businesses in the U.S. currently
non-operational.
-Millennials and Gen Zers are 188 percent more likely to have the aim of creating a side
business, compared to baby boomers.
-More than 50 percent of small enterprises fail in the very first year, and more than 95
percent of small startups fail within the first five years.
-42 percent of small businesses fail because of a lack of market demand.
-52 percent of the respondents stated that the most important problem for small
businesses was labor quality.
-64 percent of surveyed small businesses use social media in their marketing strategy.
Facebook Statistics in 2020:

-2.60 billion monthly active users use Facebook. It also has 1.73 billion users that are
visiting the social networking site on a daily basis.
-Facebook is the leading social platform, reaching 60.6 percent of internet users.
-Facebook brought in $17.44 billion in ad revenue in Q1 2020.
-More than 80 million small businesses around the world are using Facebook Pages.
-Seven out of ten (69%) adults in the U.S. claim that they use Facebook.
-65 percent of Facebook users are under the age of 35.
-96 percent of active Facebook users accessed the social media platform via mobile
devices.
-58.5 minutes in the average time users spend on Facebook each day.
-86 percent of US marketers are using Facebook for advertising.
-78 percent of American consumers have discovered retail products to buy via Facebook.
Questions created by Jugoslav Milosevic
1. Describe your target audience. (example any) (town or global),

2. What is the purpose of the website? (E-shop? Informative? Static-Presentation?)

website to include

3. What are your corporate core values and how do you express them to your
visitors? (first impression)

4. What makes you different from your competitors?

5. Why should people do business with you rather than your competitors?

6. Describe the style of the website you want. (any example have?)

7. Do you have specific company colors that need to be used?

8. Can you provide the Pantone numbers for your company colors?

9. Do you have any other materials that the site needs to match with in some
way (brochures, press materials, etc.)?

10. What do you like most about your current website? (if you have)

31. If not, do you need help selecting and registering a good URL?

32. Do you have a logo you plan to use or will one need to be created?

33. If you have one, can you provide the original artwork files?

34. Will you need a favicon created?

35. Do you have a tagline you wish to use or do you need help creating one for
your site?

36. Do you have a completed site architecture for the new website or will this
be part of the scope of work?

37. How many pages will the finished website be (estimated)?

38. Do you have any page wireframes ready or will those need to be produced
as part of the scope of work?

39. Do you have the content for the website or will content creation be a part
of the scope of work?
11. Is there any functionality or options on your current website that you plan
to keep (other than the content)?

12. What are your top 3 frustrations with your current website?

13. What do your current competitors’ websites have that you wish to have?

14. Are there any websites with designs that you like?

15. What about those websites would you like to be incorporated into your
website?

16. What types of things do you see on other websites that you really like?

17. What types of things do you see on other websites that you really hate?

18. Name the 3 things that are most important in the design of your new
website.

19. Name the 3 things that are least important in the design of your new
website.

20. Where is your website hosted? (do you have hosting?)

40. How many pages of content will need to be developed?

41. Will there be any cross promotion of content within the site?

42. Please provide details on content cross promotion.

43. Will we be importing and formatting your content, or do you plan to do

this?

44. Do you or your team need training for making website updates, content
publishing guidelines, etc.?

45. What types of actions do you want your visitors to take on your website?

46. Do you have any specific photos you plan to use?

47. Do you have full rights to those files?

48. Can you provide hi-res files to us?

49. Will we need to find and/or create any images for the website?

50. Will video or audio be a part of the new website?

51. Can you provide us the proper files or is creation of this content part of the
scope of work?

52. How many videos or audio files will be added and/or created?

53. Will any customizations need to be made such as optimizing for search,
adding content overlays, customized wrappers, etc?

54. Do you require online chat features?

55. Do you have any other media or PDF documents that need to be
incorporated, or will any need to be created?

56. Will these need to be optimized for search?

57. Will your visitors require any special needs (i.e., screen reader ready, larger
fonts)?

58. Do you require your site to be mobile friendly (responsive design)?

59. Do you have any specific mobile requirements?

21. Do you have full access?

22. Can you provide usernames and passwords?

23. Who will be involved on your end in the development of the website?

24. Any other contractors?

25. Who or how will you be managing website upkeep?(want by myself?)

26. Do you have a budget you are trying to meet?

Scope &amp; Specs

27. Does your current web host meet all your new website’s needs (space,
bandwidth, databases, etc.)?

28. Do you plan on or need to move to a new host provider?

29. Do you need help finding the right web host?

30. Do you already have a URL you plan to use?

60. Do you need multi-language support?

61. Will you need a shopping cart system for e-commerce?

62. Do you have a system you already use?

63. Are you in need of an upgrade?

64. Do you need a content management system?

65. Do you have a preference for which CMS to use? (i.e., WordPress, Joomla,
Drupal, Concrete 5, Magento, etc.)

66. If not, do you need help selecting the best CMS for your needs?

67. Will you need multiple levels of access?

68. Do you need to be able to manage content publishing approval processes?

69. Does your site need a blog or a forum?

70. Will users need to log in to your site for any reason?

71. If so, why?

72. Do you need any password protected areas?

73. What kind of content will be put behind password protected areas?

74. How many web forms does your new site need?

75. What is the purpose of each?

76. How do you want the submitted info handled? (email, database, etc.)

77. Do you need any social sharing features built in (tweet, like, +1, share,
etc.)?

78. Will there be any third-party applications that will need to be integrated?

79. What are they?

80. Will you need an events calendar feature?

81. Do you have any subscription services?

82. Do you use a third party for any part of subscription content delivery
and/or payment?

83. Do you require printer friendly options?

84. Do you wish to employ any “content-on-demand” features (i.e., hidden

elements that are made visible with certain actions)?

85. Do you want a fixed-width or fluid-width design?

86. What information must be on the home page?

87. What information must always be visible?

88. What features, sections or information do you want emphasized on the

site?
89. How would you like that to be featured?

90. Will different sections of your site require different designs, layouts or
coloring?

91. Do you have any flash elements you want included?

92. Will those be provided or do they need to be created?

93. Do you need an internal site search feature?

94. Do you want contact phone numbers prominently displayed?

95. Do you require a database?

96. What specific functionality will it need?

97. Will you be offering advertising on the site?

98. How should that be implemented?

99. Do you have a Google Analytics account?

100. Can you provide us access?

101. Do you have any other specifications or need specific functionality

that has not been addressed?
Ecommerce Checklist for New Store Owners
Step 1: The Idea

Most people think that the journey of starting an online store first starts when they sign up for Shopify. But successful online stores take a few earlier steps to help th

Create a list of SMART goals

Determine your store niche
Narrow down your target audience
Compile a list of competitors
Use the Business Name Generator to find and buy a great domain name
Set up social media accounts
Start posting relevant niche content on social
Sign up for an ecommerce platform (we recommend Shopify)
Step 2: Store Set Up

After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your websi

Under the “General” section, add your store details

Add your store address
Change your Store Currency
In Payment Providers, Set up Shopify Payments
Set up PayPal
Set up other payment gateways for your country
Create a logo for free with Oberlo’s Logo Maker
In Checkout, customize your checkout process
Set up customer accounts
Fill out Order Processing details such as what to do after orders, adding address autocomplete, etc.
Set up Abandoned Cart emails
Change your Checkout page language, if necessary
Under Taxes, set up taxes for your country and the rest of the world if applicable
Customize Customer Notifications under Notifications
Add Sales Channels as needed
Under Billing, add a credit card
Under Legal, copy the templates to create a Refund Policy page, Privacy Policy page, and a Terms of Service page
Under “Pages,” add a page, then create a Contact Us page by selecting “page.contact” under “Template Suffix” on the right hand side
Under “Collections,” create all the product collections for your store. For example, if you run a women’s fashion store, your collections list might include: Clothin
Add your Collections to the “Main menu” under Navigation
Under “Discounts,” create custom discount codes to entice sales for future ads
Step 3: Oberlo Set Up

Installing Oberlo on your store allows you to find products that you can start selling the same day but without having to buy inventory upfront. As Oberlo is the m
Go to Apps, and install Oberlo. This will automatically connect your Oberlo account to your Shopify account
Install the Oberlo Chrome extension for AliExpress
Under Settings, check “Set new products as published”
Select “Notify customers” and add “http://www.17track.net/?nums=” in the “Add custom shipping tracking URL” box

Under “Auto updates,” select all the boxes to get notified about changes in product availability, variants, and prices
Under “Global Pricing Rules,” you can either set a multiplier on product cost or set advanced rules if your product prices have a bigger range to them (such as $
If want your product prices to be consistent, even with a pricing rule, assign cents such as .00 or .99

Under suppliers, add a custom note such as, “I’m dropshipping. Please DO NOT put any invoices, QR codes, promotions or your brand name logo in the shipm
Under Reporting, select the frequency of reporting you’d like to receive via email
Browse products in your niche and import them to your store
Add up to 500 products on Oberlo’s free Starter plan
Change the title of all your products
Add all your products to their corresponding collection
Include the type and tags for each product
Write a product description and remove irrelevant or unnecessary bullet points
Select the variants you want to have on your store
Double check the prices for each individual product and make changes as needed
Select the images you want displayed on your website
Split product variants in the event you want each style as its own product (optional)
Import each product to your Shopify store
Step 4: Theme Tweaks

When you sign up for Shopify, your store has a free theme called Debut already installed on it. If you’re just starting out and on a tight budget, you can keep and make

View demos of your website with different themes

Browse through the entire collection of themes within your budget (free or paid)
Stick with or choose a new theme for your store
Install a new theme on your store (optional)
Customize theme
In “Sections,” under Header, upload a .png file of your logo (so that the background is removed) and adjust the size using the slider
Under “Menu,” select main menu for the top header
Under announcement bar, you can either hide the announcement or add a custom announcement using the Debut theme
Click on “Add section,” you can add any of the following though having only a select few is typically a better user experience:
Under “Image with text overlay,” upload a relevant stock photo under Change and select the “Free images” tab searching a relevant keyword from your niche. If the s
Under “Featured collections,” you can select the number of featured images you want to have showing
Browse “Blog posts” where you can add blog posts to your homepage and choose how many you want displayed
You can also add “Collections” to your homepage so people can view by specific collections. This can be different than your Main menu headers. For example,
Under “Featured Collection,” you can highlight a few products on your homepage to help entice the sale when people land on that page
Press “Gallery” to add professional photography or influencer photos to your homepage. You can also add the corresponding product link for those pictures
For “Image with text” you can call out your best-selling product, showcasing an image and some sales copy to help promote the product
Click “Image with text overlay,” you can add an image with text on top of it
Under “Logo list,” you can add logos. You’d use this if you have a personal brand and wanted to show who you’ve worked with or if you have sponsors for an ev
Under “Slideshow,” you can add a slider of rotating banner images
Under “Featured Product” you can add your best-selling product with an add to cart button so people can buy direction from your homepage
View “Newsletter” where you can add a subscribe button to help you collect emails so you can remarket to customers
Under “Map,” you can add a map of your store in the event that you also have a physical location
Next, click “Rich text,” you can add standalone text to your website. This could be a brief paragraph about your brand, a mission statement, or a short about us.
View “Testimonials” where you can add customer feedback from emails, product reviews, or social media comments to your website
Under “Text columns with images,” you can add a heading, text, button and/or link with an image above it
Under “Custom content,” you can add an image and text to your homepage
Customize your Footer
Under “Text,” you can add a brief sentence about what your online store is.
Under “Newsletter,” sign-up you can add an email subscription form. Use this article to help you figure out what your copy should be
Under “Menu,” you can add your store policies: privacy, refund, terms of service, and customer contact page
Customize Theme Settings
Select the “Colors” for your website
Choose the “Typography,” or font your store’s text will be in
Under “Social accounts” in the “Social Media” section add the social media URLs for your brand
Under “Favicon,” add a favicon which is just a small graphic this could be the design without the text in your logo
Customize the visual elements of the “Checkout” section such as images, colors, logo placement, and typography
The Final Steps
Okay, so you’re almost ready to launch your ecommerce store for the first time. But now, as you get ready to complete those finishing touches, these last steps

Add security badges to all of your product pages

Create an FAQ page answering common questions about shipping times, account registration, payment methods, modifying orders, order status, returns, etc.
Test your website on different monitors: desktop, phone, and tablet
Remove the password protection on your store by unchecking “Enable password”
Test the checkout process before you run your first ad
Pay for your Shopify plan after your two-week trial
Conclusion
You might be a little overwhelmed by this really long ecommerce checklist. And that’s a normal feeling. Many new entrepreneurs do feel like they’re in over thei
uting on it, it’s about building a foundation. Here are a few ideas for your ecommerce checklist:

list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce

we are Oberlo – we’ve decided to break down the process of setting up Oberlo as well. Here’s everything on your ecommerce checklist to do next if you’re an Oberlo user:
s “free” shipping

vision for your store, you can choose a different theme. There are several other free Shopify themes to choose from, or you can go with one of the 61 paid themes. Here’s the ecomme

wn the size of photo to make it fit

ts grand debut. Here are a few final steps for your ecommerce checklist:

t knowing every single step you’ll have to take over these first few months helps you inch closer to achieving the success that you dream of. And that this list actually makes yo
u’ll want to cross off your ecommerce checklist:

o do next if you’re an Oberlo user:

the 61 paid themes. Here’s the ecommerce checklist for enhancing a theme:
of. And that this list actually makes you realize that you can do this. Because honestly, you’re a rockstar and you know this. It’s going to be a busy few months as you build up t
be a busy few months as you build up that new online store, but with our checklist, you can just cross things off to see how far you’ve come.
SEO Contract
Search Engine Optimization (SEO) Contract: http://www.gugoslav.net
This contract is entered into between (Jugoslav Milosevic) and _____________________ (Client”) on the ___ day of ___________, 200__.
1. (Jugoslav) will provide Client with Search Engine Optimization Services (“SEO”) as described in this contract. (Jugoslav) will use specific keywords and/or ph
2. The total fee for the SEO services to be provided is $amount/USD. All fees must be paid in full prior to the start of campaign.
My PayPal: [email protected]
(Jugoslav)'s SEO services are intended to serve two main purposes: 1) to provide the Client with increased exposure in search engines, and 2) to drive targeted
(Jugoslav)'s SEO Services will include (but are not limited to):
• Researching keywords and phrases to select appropriate, relevant search terms (up to XX phrases).
• Obtaining “back links” from other related websites and directories in order to generate link popularity and traffic (up to XX amount).
• Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary (up to XX pages).
• Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes.
• Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches.
• Create traffic and ranking reports for Client and any associated pages showing rankings in the major search engines.
3. For the purposes of receiving professional SEO services, Client agrees to provide the following:
• Administrative/backend access to the website for analysis of content and structure. (Assets)
• Permission to make changes for the purpose of optimization, and to communicate directly with any third parties, e.g., your web designer, if necessary.
• Unlimited access to existing website traffic statistics for analysis and tracking purposes.(Google Analytics/Google Search Console)
• A clientsite.tld email address for the purposes of requesting links (something like [email protected])
• Authorization to use client pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use as deemed necessary by (Company name) for s
• If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pag
4. Client must acknowledge the following with respect to SEO services:
• All fees are non-refundable.
• All fees, services, documents, recommendations, and reports are confidential.
• (Jugoslav) has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s
• Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, (Jugoslav) does
• Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than “x” amount of time. This i
• Occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional SEO. Should a listin
• Some search directories offer expedited listing services for a fee. If the Client wishes to engage in said expedited listing services (e.g., paid directories), the C
• Linking to “bad neighborhoods” or getting links from “link farms” can seriously damage all SEO efforts. (Jugoslav) does not assume liability for the Client’s cho
5. (Jugoslav) is not responsible for changes made to the website by other parties that adversely affect the search engine rankings of the Client’s website.
6. Additional Services not listed herein (such as managing pay-per click campaigns, copywriting, link baiting, etc.) will be provided for a fee of $XX-$XXX per ho
7. The Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to (Jugoslav) for inclusion on the website above
8. (Jugoslav) is not responsible for the Client overwriting SEO work to the Client’s site. (e.g., Client/webmaster uploading over work already provided/optimized
9. Venue and Dispute Resolution: <insert here>
Note: Such provisions explain what will happen if there is a problem. It is a good idea to pick a venue that is favorable to your company (the provision should ind
Client Name: ________________________________________
Client Signature ___________________________________
Date: _______________
Company Name: __Gugoslav.net________________
Signature _________________________________________
Date: _xx/xx/20xx____
he Client's website, http://www.clientsite.tld.

interested in purchasing content from (Jugoslav), please contact (Jugoslav) for a cost estimate.

e sole discretion of the search engine or directory.

word, phrase, or search term. However, if (Jugoslav) fails to increase traffic to the site by X% after four weeks of services, (Jugoslav) will continue SEO services at no added co
ng/traffic/indexing issues related to Google Sandbox penalties.
of campaign completion, (Jugoslav) will re-optimize the website/page based on the current policies of the search engine in question.
) can offer a list of expedited listing services upon request.

ghtful owner(s) to use each of the elements, and will hold harmless, protect, and defend (Jugoslav) and its subcontractors from any liability or suit arising from the use of such e
on the hourly rate of $XX per hour. Notwithstanding any other provision of this Agreement, (Jugoslav) obligation to provide free SEO services shall cease in the event the Clien

dispute resolution options though. For example, many businesses require binding arbitration and prohibit lawsuits. Which option your business prefers depends on its size and
continue SEO services at no added cost to the Client until such a percentage is met.

y or suit arising from the use of such elements.

vices shall cease in the event the Client’s conduct overwrites the SEO services provided. For example, if the client’s webmaster uploads content without consulting (Jugoslav),

iness prefers depends on its size and the types and locations of its clients. Binding arbitrations are popular because they are generally cheaper, faster, and confidential.
content without consulting (Jugoslav), then (Jugoslav) obligation to provide SEO services for free shall terminate.

heaper, faster, and confidential.