AI Tools Resource
AI Tools Resource
AI in Marketing
The following AI tools and websites have a variety of use cases and
functionalities in marketing. Use the resources below to understand
the primary uses for each of them:
CONVERSATIONAL AI
ChatGPT
An AI model designed to simulate human-like conversation,
capable of answering questions, providing explanations, and
engaging in dialogue across various topics. Make sure you use
version 4o for best results.
Gemini
Like ChatGPT, Gemini is a conversational AI tool intended to
interact with users, answer questions, and provide information.
Perplexity
An AI tool designed to answer complex questions and provide
detailed explanations, leveraging advanced natural language
processing to enhance research and information discovery.
Claude
An AI chatbot developed by Anthropic, designed to assist with
various tasks, including answering questions, providing
recommendations, and engaging in natural, human-like
conversations.
IMAGE GENERATION
Gemini
Gemini can also generate images based on textual descriptions.
Midjourney
An AI tool that generates images and visual content based on
textual descriptions, often used for artistic and creative
purposes.
DALL-E
An AI by OpenAI, built into ChatGPT, that creates images from
textual descriptions, enabling users to generate highly specific
and diverse visual content from simple instructions.
Adobe Firefly
An AI-powered creative tool from Adobe, designed to generate
images, text effects, and other creative assets with ease.
AdCreative
An AI tool for creating high-converting ad creatives for various
digital advertising platforms, optimizing performance and
engagement through data-driven insights.
Bing Create
An AI tool by Microsoft that generates creative content, such as
images and text, using advanced algorithms and natural
language processing.
TOOLS
AnswerThePublic
A tool that visualizes search questions and suggested queries in a
pre-search report, useful for content and S O strategy.
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Ahrefs
An S O toolset for digital marketing professionals, including site
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media marketing.
Segment
F acilitates : customer engagement through predictive AI,
1 1
SEARCH ENGINES
Google and Meta AI systems
These encompass a range of AI technologies used to personalize
content, manage search algorithms, automate moderation, and
enhance user experience on these platforms.
Cohere
A versatile LP platform that enables the integration of
N
academic papers.
Elicit
An AI research assistant that automates literature reviews and
meta-analyses, streamlining the process of summarizing papers,
extracting data, and synthesizing findings from a vast database
of academic papers.