News from the open internet | The Current

News from the open internet

The Latest

Data Privacy|April 24

A timeline of how Google became an ad tech monopolist

Judge Leonie Brinkema laid out two decades of Google’s acquisitions and policies that stifled competition in digital advertising

Jay Benach, GM of media security at cybersecurity company Human.

Opinion|April 24

Human’s Jay Benach on the battle between ‘good bots’ and ‘bad bots’

Ilyse Liffreing

A fingers points forward as whole cookies spring through a shattered cookie jar.

Data Privacy|April 23

Google throws ‘cookies’ to marketers after DOJ’s ad tech ruling

Ilyse Liffreing

A group of google ads that are distorted and pixelated.

Data Privacy|April 22

3 takeaways from the Google ad tech monopoly ruling

Chris Brooklier

Across the internet

Threading the ads

Meta started launching ads on Threads globally this week.

Global streaming

Nordic streamer Viaplay posts year-on-year ad revenue growth.

Global streaming

Nordic streamer Viaplay posts year-on-year ad revenue growth.

Mad Times

The New York Times is suing ad agency Madwell for unpaid advertising bills.

FTC v Meta

Kevin Systrom says Meta did not invest in Instagram after its acquisition, seeing it as a "threat" to Meta's growth.

India retail

Amazon, Walmart could gain more access to India's e-commerce market amid tariff negotiations with the U.S.

E.U. DMA

Apple and Meta are fined hundreds of millions of dollars after E.U. Commission investigations into anticompetitive practices.

Google ruling

Ad tech leaders tear into Google's "criminal behavior," say it has done "nothing to their product to serve their customers or partners in the last few years."

Too young

British regulators will soon unveil strict new measures to force social media companies like Meta and X to prevent children from accessing adult content.

Media M&A

Europe's largest media group says a merger between French broadcasters M6 and TF1 would create "a true French TV and streaming champion, able to compete with the US platforms."

Opinion

Readout graph showing how open internet ads drive higher consideration compared to walled gardens.

73% of personal care shoppers say open internet ads sway purchase decisions

New research shows beauty shoppers are turning to independent digital sources for research and recommendations.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

Human’s Jay Benach on the battle between ‘good bots’ and ‘bad bots’

Sam’s Club’s Ryan Burns on navigating the future of retail media

Chris Brooklier

3 takeaways from the Google ad tech monopoly ruling

Sky Media opens live Premier League matches to programmatic buying for the first time

A timeline of how Google became an ad tech monopolist

Tharshini Tharma-Asokan

Future of TV Advertising: Is Australian total TV measurement stuck in a rut?

Podcast

Trending

Data Privacy|April 22
3 takeaways from the Google ad tech monopoly ruling
Chris Brooklier
Data Privacy|April 18
Google monopolized 2 ad tech product markets. Here’s how the ruling defined them.
Travis Clark
Streaming|April 16
CTV and audio could weather the tariff storm better than social media, survey finds
Travis Clark
Marketing Strategy|April 21
Can start-ups still disrupt ad tech in the shadow of Google?
Chris Brooklier
Culture|April 17
Future of TV Advertising: Is Australian total TV measurement stuck in a rut?
Tharshini Tharma-Asokan
Streaming|April 14
Sky Media opens live Premier League matches to programmatic buying for the first time
Zac Wang