THE CASK PROJECT
Jennings to slash Castle Bitter price to German tax levels
Jennings Brewery will cut the price of cask pints on its Castle Bitter to highlight the tax disparity between the UK and Germany.
Cask
Sharp’s Brewery to close with up to 40 redundancies
Molson Coors has confirmed Sharp’s Brewery in Cornwall will close at the end of 2026, with up to 40 roles at risk.
‘It allows me to put across the plight of the pubs’
The MA’s Ed Bedington catches up with the Great British Pub of the Year winner George Greenaway from the Tamworth Tap for his take on the week’s news.
THE CASK PROJECT
St Austell launches 150-pub ale trail for Cask Ale Week
St Austell Brewery has launched an ale trail that takes in more than 150 pubs to celebrate its Tribute Ale and Cask Ale Week.
THE CASK PROJECT
Brakspear cask ales return to double-drop brewing in time for Cask Ale Week
Cask ales from Oxfordshire-based brewer and pub operator Brakspear – which are now produced by Hogs Back Brewery in Surrey – are in pubs in time for Cask Ale Week.
THE CASK PROJECT
Cask Marque: ‘Fantastic’ start to Cask Ale Week
Cask Marque has described the beginning of Cask Ale Week as “fantastic” after the celebratory event kicked off at the weekend.
THE CASK PROJECT
Woodforde’s breaks with tradition for New Zealand hop cask ale
Woodforde’s has broken away from its traditional cask ale style and plundered the hops from New Zealand for its seasonal beer in time for Cask Ale Week.
What are pubs doing to celebrate Cask Ale Week?
As thousands of pubs begin Cask Ale Week celebrations, here are a few of the social posts so customers - along with operators – know what to expect.
THE CASK PROJECT
Record 10k pubs sign up for Cask Ale Week as youth embrace category
More pubs than ever are taking part in Cask Ale Week – which begins on Thursday 17 September and runs until Sunday 27 September – according to the event organisers.
THE CASK PROJECT
Cask volume falls as distribution declines
Cask beer sales have fallen sharply over the past year, with fewer pubs stocking the category and volumes down almost 20%.
THE CASK PROJECT
Education key to attracting next generation of cask drinkers
The cask category needs more education and visibility if it is to attract the next generation of drinkers, one leading operator has said.
Tim Martin urges PM to freeze alcohol duty
JDW (JD Wetherspoon) founder and chairman Sir Tim Martin has urged the Government not to increase alcohol duty at next month’s Budget.
THE CASK PROJECT
Hawkstone and Butcombe cask ale goes on sale
Hawkstone and Butcombe Brewing Co have launched their limited edition cask ale collaboration, Hops & Glory.
THE CASK PROJECT
Star Pubs guidebook launched prior to Cask Ale Week
Star Pubs has teamed up with 30 UK brewers to create a cask ale guidebook that promises to address publicans’ most common concerns surrounding cask and drive sales.
THE CASK PROJECT
Cask revival: Younger drinkers and heritage brands driving growth
Cask ale is making a comeback among younger drinkers, with traditional brands driving growth after years of decline, new research has found.
THE CASK PROJECT
Timothy Taylor’s targets new drinkers with cask refresh
Timothy Taylor’s has unveiled its first major brand refresh in more than a decade as part of its long term investment in cask ale.
Greene King’s 60 Years of Hurst beer sales ‘a true cask success story’
Sales of Greene King’s 60 Years of Hurst cask ale have been described as a “true success story”.
THE CASK PROJECT
OPINION: Why pubs need systems, not hobby-publicans
Whether you are running a cask-led pub or any other operation, there are few basic essentials that need to be looked at first. The number one question has to be ‘why you are in business?’.
London accounts for 44% of smaller beer serves
Smaller beer serves are becoming a growing midweek habit in Britain’s new bars, new data has shown.
Brewery closure rate slows but pressures remain
The rate of UK brewery closures slowed in the first half of 2026, but independent brewers are still facing significant pressure, according to new SIBA (Society of Independent Brewers and Associates) data.
THE CASK PROJECT
Tamworth Tap owner says quality is driving cask ale revival
The Tamworth Tap owner George Greenaway believes the on-trade cask market is on the rise because the products being produced and sold in pubs is excellent.
THE CASK PROJECT
Cask demand drives tap expansion at award-winning pub
Award-winning real ale pub the Tamworth Tap has expanded its offer from eight to 12 handpulls to meet growing demand for cask.
Average cask ale pint price now sits at £4.91
The average price of a pint of cask ale is now £4.91, according to exclusive data.
THE CASK PROJECT
Hawkstone teams up with Butcombe to make cask ale
Jeremy Clarkson-owned Hawkstone Brewery and brewer and pub operator Butcombe Group are teaming up to produce a pale ale in time for Cask Ale Week 2026.
THE CASK PROJECT
Cask offers a new beer range every 3 days
The greatest advantage cask beer has in pubs is that you can change it every three days.
St Austell boss: ‘Cask will be the trendiest drink on the bar’
Cask beer will be the coolest drink in pubs – that’s the prediction of St Austell Brewery COO Andrew Turner.
THE CASK PROJECT
Hook Norton and Five Points collaborate on all-English hops beer
Hook Norton Brewery has joined forces with Five Points Brewing Co to create a cask ale using all-English hops.
THE CASK PROJECT
Timothy Taylor sales rise as Landlord strengthens cask lead
Timothy Taylor & Co has reported turnover growth for the year ended 30 September 2025.
THE CASK PROJECT
FEATURE: The classic heritage brands making a comeback
When Ian Thurman embarked on his mission to save draught Bass, he was driven by the fear that, one day, he might have to explain to his grandchildren that Bass made beer, not mirrors.
THE CASK PROJECT
St Austell brewing boss returns to Fuller’s for new cask collaboration
St Austell Brewery director of brewing and head brewer Georgina Young has reunited with the business she began her career at 25 years ago to help on a collaboration cask beer.
THE CASK PROJECT
Theakston MD: Stout surge fuelling demand for darker cask ales
The stout boom has helped revive darker cask beers as drinkers look beyond pale, heavily hopped styles, Theakston managing director Richard Bradbury told The Morning Advertiser (The MA).
THE CASK PROJECT
Yorkshire brewers unite for Peculier Assassin beer
Yorkshire-based breweries T&R Theakston and Rooster’s Brewing Co have joined forces to create a new beer titled Peculier Assassin.
THE CASK PROJECT
Brains unveils major rebrand and commits investment into on-trade
Cardiff-based Brains has undergone a major rebrand, which includes a new logo and investment to the on-trade.
THE CASK PROJECT
GK launches seasonal cask beers and renames Level Head
Suffolk-based Greene King Brewery has developed a seasonal line-up of cask beers for summer – plus a programme of football-themed activations.
THE CASK PROJECT
Premium cask proving ‘far more resilient’ than standard ale
Despite ongoing decline in the wider cask category, premium brands are proving “far more resilient”, Asahi UK marketing director Rob Hobart told The Morning Advertiser (The MA).
THE CASK PROJECT
Brewing MD: Cask ale should be considered ‘premium craft’
The term ‘craft’ has always been difficult to define – indeed SIBA’s latest beer report changed its fact-gathering methods to reflect this – but one brewing boss says cask should be called ‘premium craft’.
THE CASK PROJECT
SIBA: Cask category is ‘not a pretty picture’
Although the current scenario for cask beer is “not a pretty picture” there are steps the industry can take to boost the category.
Greene King Pub Partners to launch Geoff Hurst cask beer
Leased, tenanted & franchise business Greene King Pub Partners will launch a cask ale in collaboration with football legend Sir Geoff Hurst.
THE CASK PROJECT
A lower price point and great quality equals more sales
Despite news that smaller, independent brewers are seeing increased cask beer sales, we can’t ignore the pressures cask faces nor the parallel of those facing the pubs it depends on.
FEATURE
FEATURE: Seeking a saviour for cask
Most people in the sector are aware volume sales of cask beer have fallen consistently over recent years but there could be a new hero who is saving the category.
THE CASK PROJECT
Theakston launches Barista Stout in cask format
Independent Yorkshire brewery T&R Theakston has launched its popular Barista Stout in cask format.
THE CASK PROJECT
St Austell Brewery to release eight-strong cask range
St Austell Brewery will launch of a special limited-edition cask ale range for 2026.
THE CASK PROJECT
Three different pump clips for Greene King cask favourite
Greene King is set to bring back a favourite cask beer – and new pump clip designs mean a pub could serve it as one of three beers.
THE CASK PROJECT
Hydes unveils new seasonal cask
Manchester-based Hydes Brewery has released the third instalment of its 2026 seasonal ale range.
THE CASK PROJECT
Hook Norton under starter’s orders with new seasonal cask ale
Hook Norton Brewery will launch its latest seasonal cask ale – Paddock’s Pour (3.9% ABV) – via a tasting event at the George at Brailes pub in Banbury, Oxfordshire.
THE CASK PROJECT
Cloudwater and Deya among craft brewers choosing cask dispense
Craft brewers are putting their more traditional style keg beers into cask format and this is increasing sales while global cask brands are seeing sales fall.
THE CASK PROJECT
Wells & Co launches first permanent cask ale since 2017
Bedford-based brewer and pub operator Wells & Co has launched a permanent cask ale to its range of beers to celebrate 150 years of brewing for the business.
From £2.99 to over £5: the pint price shift in a decade
10 years ago this month, The Morning Advertiser reported that one fifth of UK beer drinkers were unwilling to pay more than £2.99 for a pint.
THE CASK PROJECT
Greene King unveils 2026 Fresh Cask Releases calendar
Greene King has announced the launch of its 2026 Fresh Cask Releases calendar after selling more than 2m pints of seasonal cask beer in 2025.
Small brewers step up stout innovation as independents challenge Guinness’s dominance
Independent breweries are accelerating investment in nitro stouts as demand for dark beer continues to surge and Guinness’ cultural momentum shows little sign of slowing.