Magic Hour — AI Video & Image Generation

Generate and edit video and images with Magic Hour models, directly from Apify.

What it does

Model	Does	Inputs	Output
magic-hour/video-1	Flagship and hero launch. Strongest self-hosted general video retentio	text, image	video
magic-hour/image-editor-1	Best evidence at scale and a large existing Magic Hour workflow.	text, image	image
magic-hour/talking-photo-1	Clear, highly demonstrable output. Highest measured Talking Photo D1.	text, image, audio	video
magic-hour/character-replace-1	Differentiated capability that general video models do not reliably re	video, image	video
magic-hour/video-1-fast	Price and latency wedge. Initial engine selection must be confirmed by	text, image	video

Input

Field	Type	Notes
model	string	One of the aliases above. Required.
prompt	string	What to generate, or the edit instruction.
imageUrl	string	Required for image-to-video, image edit, talking photo, character replace.
videoUrl	string	Required for character replace and video-to-video.
audioUrl	string	Optional drive audio for talking photo.
durationSeconds	integer	Video models only.
resolution	string	Must be supported by the chosen model.
aspectRatio	string	Must be supported by the chosen model.
seed	integer	Optional; reproduces a run.
batch	array	Many generations in one run; each item overrides the top-level fields.

Example:

{
  "model": "magic-hour/video-1",
  "prompt": "Camera slowly panning right over a misty pine forest at dawn",
  "durationSeconds": 5,
  "resolution": "1080p",
  "aspectRatio": "16:9"
}

Output

One dataset item per generation:

{
  "model": "magic-hour/video-1",
  "revision": "2026-09-04-minimax-h3-a",
  "status": "success",
  "outputUrl": "https://...",
  "inputMode": "i2v",
  "durationSeconds": 5,
  "resolution": "1080p",
  "aspectRatio": "16:9",
  "totalMs": 96214,
  "failureReason": null
}

The generated file is also stored in the run's key-value store under OUTPUT-<n> so you can link to it directly.

Pricing

Pay per event. You are charged once for the run starting, then per second of generated video (or per generated image) — only for generations that actually succeed. Failed, moderation-blocked and invalid-input generations are not charged.

• Actor start — $0.002
• Magic Hour Video 1 — per video second — $0.5
• Magic Hour Image Editor 1 — per image — $0.04
• Magic Hour Talking Photo 1 — per video second — $0.3
• Magic Hour Character Replace 1 — per video second — $0.6
• Magic Hour Video 1 Fast — per video second — $0.12

Notes

• Model names are stable. When Magic Hour improves the implementation behind magic-hour/video-1, the name does not change; the revision in the output does. Log the revision if you need reproducibility.
• Long videos take minutes. Set the run timeout accordingly.

Support

• Bugs and feature requests — open an issue on the Issues tab of this Actor. That is the fastest route and it is tracked.
• Questions about the models, prompting, credits or your Magic Hour account — support@magichour.ai
• Community — the Magic Hour Discord: https://discord.gg/JX5rgsZaJp

Your API key

This Actor never uses anyone else's key. Yours is an encrypted input, decrypted only inside your own run, and generations bill your own Magic Hour account. Run it without a key to see the model catalog without generating anything.