Shopify Store Audit & Tech-Stack Lead Scorer

Pain points

• You can't tell what apps, theme, or tech a Shopify store runs just by looking at it.
• Qualifying a list of Shopify prospects by hand — which ones lack your app's category — is slow.
• Checking back later to see if a store added or dropped an app means re-auditing manually.

What we solve

• Audit any Shopify store's installed apps, theme, and pricing/catalog signals from its public storefront.
• Flags the tech-stack gaps (missing app categories) plus a lead-match score against your criteria.
• Bulk-score a whole prospect list in one run, export-ready for your CRM.
• Run on a schedule to get alerted when stores install/remove apps or ramp their catalog.

Summary

Turn a list of Shopify store domains into qualified, scored leads. For each store you get the detected apps (reviews, email, search, upsell, loyalty, subscription, chat), theme, and catalog/pricing signals — plus the tech-stack GAPS (which app categories are missing) and a lead-match flag against your criteria. Run it on a schedule and it also reports what changed since last time (apps added/removed, product-count delta) — turning competitor and prospect monitoring into a set-and-forget task. Built for app vendors and agencies prospecting Shopify merchants.

Who it's for

• Shopify app vendors prospecting merchants who lack their category
• Agencies doing Shopify lead-gen and tech-stack audits
• Competitive-intelligence and e-commerce analysts
• Sales teams enriching a list of Shopify domains

How to use

Set the input, run the actor, and collect results from the run's dataset (export to JSON/CSV/Excel, or pull via the Apify API). Example input:

{
  "domains": [
    "allbirds.com",
    "colourpop.com"
  ],
  "targetGaps": [
    "reviews"
  ],
  "compareToPrevious": true
}

See Inputs below for every available field.

What you get

One row per record:

Field	Description
domain	Store domain audited
is_shopify	Whether the domain is a confirmed Shopify store
detected_apps	Installed apps detected from the storefront ({name, category})
app_categories	Categories of detected apps
missing_categories	App categories with NO detected app — the prospecting gaps
matches_criteria	True when all your target-gap categories are missing (a lead)
has_reviews_app / has_search_app / …	Per-category presence flags (reviews, email, search, upsell, loyalty, subscription, chat)
theme_name	Storefront theme name
product_count	Product count (caps at maxProductsPerStore)
price_min / price_max	Variant price range
currency	Store currency (ISO code)
discount_rate	Fraction of products with a compare-at markdown
new_products_30d	Products created in the last 30 days (catalog velocity)
shopify_plus	Best-effort Shopify Plus signal
products_json_accessible	Whether /products.json was readable (else counts via sitemap)
apps_added / apps_removed	Apps installed/removed since the previous run (monitoring)
product_count_delta	Product-count change since the previous run
first_seen	True on the first run for this domain
source_url	The store URL

Sample:

{
  "domain": "allbirds.com",
  "is_shopify": true,
  "detection_signals": [
    "cdn.shopify.com",
    "Shopify.theme"
  ],
  "shopify_plus": false,
  "theme_name": "Dawn",
  "detected_apps": [
    {
      "name": "Yotpo",
      "category": "reviews"
    },
    {
      "name": "Klaviyo",
      "category": "email"
    }
  ],
  "app_categories": [
    "email",
    "reviews"
  ],
  "has_reviews_app": true,
  "has_email_app": true,
  "has_search_app": false,
  "missing_categories": [
    "search",
    "upsell",
    "loyalty",
    "subscription",
    "chat"
  ],
  "matches_criteria": false,
  "product_count": 629,
  "price_min": 18.0,
  "price_max": 160.0,
  "currency": "USD",
  "discount_rate": 0.12,
  "new_products_30d": 7,
  "products_json_accessible": true,
  "first_seen": false,
  "apps_added": [
    "Klaviyo"
  ],
  "apps_removed": [],
  "product_count_delta": 12,
  "source_url": "https://allbirds.com"
}

Inputs

Field	Required	Type	Default	Description
domains	yes	array	["allbirds.com"]	Shopify store domains or URLs to audit, e.g. 'allbirds.com'. Paste a list to bulk-audit a prospect list. We audit the domains you provide (we don't discover stores).
targetGaps	no	array	—	App categories that should be MISSING for a store to count as a lead — sets 'matches_criteria'. E.g. a reviews-app vendor sets ['reviews']. Categories: reviews, email, search, upsell, loyalty, subscription, chat.
includeProducts	no	boolean	false	When off (default), return store signals only (fast, cheap — the lead-gen need). Turn on to also include the (slimmed) product catalog.
compareToPrevious	no	boolean	true	When on (default), diff each store against the previous run and report what changed — apps added/removed and product-count delta. Run on a schedule to track stores over time.
maxProductsPerStore	no	integer	1000	Cap on products sampled per store (bounds cost). Product count caps here for very large stores.
proxyConfiguration	no	object	{"useApifyProxy": false}	Optional, and off by default. Measured 2026-08-19 across 12 stores from inside an actor run: the platform's own IPs reached 27/27 store checks and Apify Proxy's datacenter pool matched them, while RESIDENTIAL was the only mode that lost a store. If a storefront refuses, the actor already retries it at the store's

Pricing (Pay Per Event)

You pay per result (dataset-item) — no charge for empty runs. Example: 1000 Shopify stores audited at $0.01/result ≈ $10.00.

You're only charged for confirmed Shopify stores — non-Shopify or unreachable domains are free. Apify platform usage (compute) is billed separately per your plan.

Use cases

• App-vendor prospecting — find Shopify stores missing your app's category (e.g. no reviews app) and treat them as warm leads.
• Agency lead-gen — bulk-audit a prospect list, score by tech-stack gaps and store size, and export to your CRM.
• Competitor monitoring — run weekly to catch when stores install or remove apps, or ramp their catalog.
• Domain enrichment — add apps, theme, and catalog signals to stores you already have.

Why this actor

• Reads the public storefront — no app install and no merchant permission needed.
• Detects apps + theme AND flags the gaps (missing categories) for warm-lead scoring.
• Bulk-score a whole domain list in one run; pay per store (non-Shopify domains are free).

Limitations & updates

Storefront (public) data only — never returns real inventory counts, sales, revenue, orders, traffic, or customers (those are Admin-API-only). It audits the domains you provide; it does not discover stores across Shopify. Some stores disable /products.json (counts fall back to the sitemap). App detection is best-effort from storefront markers and is kept current via the self-healer. Some stores refuse their custom domain — usually a CDN or WAF in front of it, not Shopify. Those are retried automatically at the store's

FAQ

How do you detect a store's apps?

From public storefront markers (scripts, theme, DOM signatures). No app install or merchant access is needed.

What can't it see?

Storefront-only data — never real inventory counts, sales, revenue, orders, or traffic (those are Admin-API-only).

How am I charged?

Pay-per-store audited. Non-Shopify or unreachable domains are free.

Can it monitor changes over time?

Yes — run on a schedule and it reports apps added/removed and the product-count delta since the last run.

How accurate is app detection?

Best-effort from storefront markers, kept current via our self-healer; some apps load server-side and can be missed.

Some stores won't load?

A few sit behind a CDN or WAF that refuses the custom domain — CloudFront and Vercel in our tests, not always Cloudflare. The actor automatically retries those at the store's

Which actor to choose

Part of the same Shopify suite — pick the one that fits your goal:

• Shopify Price & Stock Change Tracker — You want to monitor a Shopify store over time — price moves, back-in/out-of-stock flips, products added or removed.
• Shopify Store Audit & Tech-Stack Lead Scorer (this actor) — You want to audit or lead-score a Shopify store — installed apps, theme, and tech-stack gaps.

Guides & use cases

Written up on scrapebench.dev — the bench that runs and verifies this actor against the live source every night:

• How-to: How to run Shopify Store Audit & Tech-Stack Lead Scorer
• Use case: Audit a Competitor's Shopify Tech Stack
• Use case: Detect a Shopify Store's Apps & Theme
• Use case: Find Shopify Stores Missing a Reviews App

More actors, coverage and nightly verification results: scrapebench.dev

Works with AI assistants (MCP)

Callable as an MCP tool, so Claude, Cursor, VS Code Copilot and other MCP clients can run it directly. Grab the config from the MCP tab on this page — Apify hosts the server and keeps that snippet current, and OAuth signs you in on first connect, so no API token goes in your config file.

Then just ask:

"Audit allbirds.com — is it on Shopify, which apps and theme does it run, and what is it missing?"

One domain is the quickest check; pass a list of domains to score a whole prospect list in a single call. Runs started this way bill exactly like any other run.