This guide is built for founders who want more than a single spike of traffic. You will learn how to prepare assets, choose the right Aura++ tier, stack partner platforms, engage on launch day, and turn a listing into lasting SEO and community proof — whether you ship free, premium, or alongside Product Hunt.
Treat launches like a portfolio, not a lottery ticket. One strong primary hub plus timed amplifiers beats spraying fifty directories on day one.
What to do from two weeks before launch through the first week after
Most failed launches are not algorithm problems — they are readiness problems. Run through this list before you pick a date.
Pick the tier that matches your SEO goals and budget. You can start free and upgrade before your slot if you change your mind.
Backlinks: Nofollow by default; dofollow if you rank Top 3 daily or meet badge requirements
Backlinks: Listing links are nofollow
Backlinks: Guaranteed dofollow on your project listing
Backlinks: Guaranteed dofollow plus top-tier placement
Your listing goes live at 8:00 AM UTC on your scheduled date. The next 24 hours set the tone for comments, upvotes, and whether visitors convert.
After your project moves to launched, we can generate an AI launch blog post (opt in at submit). Premium posts link to your site with dofollow; free and no-follow posts use nofollow on external links but still add branded content on our domain.
Backlinks typically influence rankings over 2–4 weeks. Pair the post with your own changelog or founder story for maximum crawlability.
Traffic dips after day 3 are normal. Use user re-launches on Aura++ to put your product back in rotation — 3 on free tiers, 10 on premium.
Ship a meaningful update (new feature, pricing change, integration) before each re-launch so repeat visitors have a reason to care.
These platforms share the Aura++ ecosystem. Use them to reach indie, early-stage, maker, and side-project audiences without replacing your primary listing.
Cadence: Daily slots (8:00 AM UTC)
Pricing: Free · No-Follow · Premium $17 · Premium Plus $34
DR 69 domain, launch blog, badges, optional dofollow backlinks
Launches create mentions and links humans read. Answer Engine Optimization (AEO) helps ChatGPT, Perplexity, and Gemini describe your product correctly when someone asks for tools in your category.
Launch first, then optimize how AI assistants cite you — especially if you compete in crowded SaaS categories where buyers ask bots for recommendations.
Submit once on Aura++, follow this playbook, and compound visibility with partner platforms and post-launch content.