TargetCpm

  • Target CPM is an automated bidding strategy aiming to optimize performance by setting bids based on a target cost per thousand impressions you define.

  • The bidding strategy includes a 'goal' field which provides additional information related to the bidding goal, specifically allowing for a target_frequency_goal to detail the Target Frequency bidding objective.

Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.

Proto definition GitHub

Fields

goal

Union field. Additional information related to bidding goal.

goal can be only one of the following:

target_frequency_goal

TargetCpmTargetFrequencyGoal

Target Frequency bidding goal details.