

Because like absolutely all public companies, they need to grow their revenues every year without ever a pause, and once you have reached the maximum number of subscribers you think you can get, the only path left to increase your revenues is to increase the revenues per subscriber.
Besides, these companies have been enshittifying their services so badly over the years that there is no one left among managers who can imagine they wouldn’t get away with it.
I don’t give them 5 years before they resolve to shady tactics like phone calls during which they trick you in agreeing to upgrade to a higher grade subscription, or make the cancellation so difficult that you end up paying a few more months, etc.











When your interest are fundamentally opposite to facts, science is your enemy. Destroy it, and there is no rational argument to oppose any of your action.