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Dev Guide

Create omnichannel content

Learn how to create omnichannel content in Optimizely CMP using both UI and API for effective content management.

You can create omnichannel content (OCC) in the following ways:

Every content version is bound to a content type's version. When you create content, the content uses the latest version of the content type. If a content type version changes after a piece of content was created by a previous version, the new content type version does not apply retroactively to the piece of content unless you explicitly migrate the content's content type version. There can be pieces of content with the same content type but with various content type versions. This is something to remember, especially in the context of pull distribution. See Content type versions.