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Joined 7 months ago
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Cake day: September 4th, 2025

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  • The company pivoted to other storage solutions, like selling rebranded optical disc drives, external hard drives, and network-attached storage devices. However, none of these products were particularly unique or competitive, as Iomega went from dominating a specific niche to fighting in a market segment where it had no particular competitive advantage

    An interesting lesson to try to apply to current business (not to mention career skills).