auto">I had a call with Aron today. Here are some points I gathered.

How long have you been into music production?

What got you into making music?

What do you look for in people listening to your music?

What do you find difficult in this journey?

Everything is very difficult!
Dealing with his own different interests, music industry changing constantly, which lead to follow?
Navigating power actors. Not becoming dependent on them. Having good relations with them. Everyone can screw you!
His project couldn't exist without Spotify, allowing him to publish without dealing with a lot of the above.

Is making money with music important to you?

How do you publish your music? What platforms are you using?

How do you promote your music? What methods are you using?

Do you rely on PR agencies? Personal manager? Publisher contacts?

One in the past. British. They do what they promise. Not really useful for indie artist.
That money is better spent in other things.

Are you using music promotion platforms? What are their shortcomings?

What do you think about playlists as music promotion avenues?

They give you streams and streams are worth a lot (for pitching your project, for algorithmic playlists).
A third of his streams come from people listening to algorithmic playlists.
Being in a playlist gives you streams but not fans. (!!!)
Listening to a playlist is a passive way of listening to music.
He gets Shazam a lot in Mexico in a steak grill house called Sonora Grill (he's vegan xD).

How do you feel when you find your music featured in popular playlists vs niche playlist?

Do you think that well-curated playlists can connect you to more devoted fans?

What is your relationship with music curators?

How do you feel paying them for listening to your music?

Do you receive valuable feedback from them?

Not really. The song is what the song is.
Feedback is not really valuable because it's not important for a song to be in a playlist.
The value of the song is the song for itself, reflecting the feelings and emotions while producing.
If it were technical feedback it would be useful, but it's not usually.

What is your relationship with listeners?

Do you aspire to create community among your listeners?

What do you think about the music promotion industry?

Do you imagine this could be a community-driven effort?

This is already happening more and more.
Snafoo (?) record label builds community (Discord server!) for each one of their artists.

Would you like to be involved in making it happen?

Yes. Would love to. Need to know more before deciding in which way to get involved.
Needs to understand better the ethics of the project and of decentralized networks.

Call with 'Aron Estocolmo' #104

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