nofollow">https://distrokid.com.

If you use several, which one brings you the most listeners?

Obviously Spotify.
Johan uses Bandcamp too because people buy and 80% the money goes to the artist.

How do you promote your music? What methods are you using?

Are you using music promotion platforms? What are their shortcomings?

Johan used PlaylistPush once in the past.
"It's good for pop music good, but not for niche genres like mine."
From what he remembers, 50% of the money goes to PlaylistPush and 50% to the curator.
PlaylistPush can get you into the "wrong" playlists.
Once you are in playlists that don't match your genre, you appear as related to the wrong artists, appear in the wrong algorithmic playlists.
This makes it more difficult to convert passive listeners into fans.

What do you think about playlists as music promotion avenues?

Very important for attracting audience. You cannot live without them. Especially, at the beginning.
Being in playlists gets you into algorithmic playlists from related artists.
Spotify now hides top playlists from artists pages.
Johan believes that they did this because user playlists were competing with Spotify's editorial playlists.
"SPOTIFY WANTS A PIECE OF THE PLAYLIST CAKE!!"

Would you rather be featured in popular playlists or niche playlists?

What is your relationship with music curators?

Do you receive valuable feedback from them?

How do you feel paying them for listening to your music?

What do you think about the music promotion industry?
"I hate it. It's hard. It's difficult to interpret. It takes a lot of time away from making music."
"It made me feel ashamed at the beginning, but you have to do it nowadays."

If there was one thing you could change, what would that be?

Do you imagine this could be a community-driven effort?

Would you like to be involved in making it happen?

Call with 'Processor' #105

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