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---
title: Reddit Audiences
id: 66f2b0f961bb2128729079bb
---

{% include content/plan-grid.md name="actions" %}

The Reddit Audiences destination allows advertisers to send Engage audiences from Segment to Reddit to use as [Custom Audiences](https://business.reddithelp.com/s/article/custom-audiences?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"}, which can be used for Reddit Ads features like audience targeting, retargeting, creating lookalike audiences, and engagement retargeting.

This destination is maintained by Reddit. For any issues with the destination, [contact their Support team](mailto:[email protected]).

### Reddit Requirements
* Create a Reddit Ads account. * Find your ad account ID in [Accounts](https://ads.reddit.com/accounts).

### Connect Reddit Ads to your workspace

## Getting started

1. In your Segment workspace, click **Engage** in the left navigation bar, then select your space.
2. Click **Engage Settings** and select the **Destinations** tab.
3. Search for `Reddit Audiences`.
4. Click **Add Destination**.
5. Confirm the source. By default, this is the source connected to the space to which you’re adding the destination.
6. In the **Settings** tab, click **Connect to Reddit Audiences** and authenticate the connection between Segment and Reddit.
7. Provide your ad account ID for **Ad Account ID**.
8. Toggle **Enable Destination** on and click **Save Changes**.
9. Navigate to the engage space that contains the audience, and select it in the **Audiences** tab.
10. Click **Add Destination**.

{% include components/actions-fields.html %}
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{% include content/plan-grid.md name="actions" %}

The [Reddit Conversions API](https://business.reddithelp.com/helpcenter/s/article/Conversions-API/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.
The [Reddit Conversions API](https://ads-api.reddit.com/docs/v2/#tag/Conversions-API){:target="_blank"} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.

### Benefits of Reddit Conversions API

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